Printing the assignment: Use the 8.5” x 11” paper (letter size) format. Double space. Staple pages. NoPDFs will be accepted!Minimum: 800 words.Due: Beginning of class on Tuesday, March 5. Late papers lose 7 points each day.Illustrations: Include embedded images in your report. This is a requirement.References: Cite your sources on the final page. Chose of the format (Chicago, etc.) Minimum 5 sources.Writing style: Associated Press (optional).
typography_assignment_ajrl_363_spring_2019.pdf
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AJRL363
Professor Thomas Palmer
SPRING 2019; Location: ES 139
[email protected]; 518-852-3001
Office hours: Tuesdays from 3 — 6 p.m. and
by appointment; Office SS 355
Assignment: Deconstructing Typography/Posters/Symbols
in a Theme, Campaign, Brand or Series in Visual Culture
Requirements:
Printing the assignment: Use the 8.5” x 11” paper (letter size) format. Double space. Staple pages. No
PDFs will be accepted!
Minimum: 800 words.
Due: Beginning of class on Tuesday, March 5. Late papers lose 7 points per day.
Illustrations: Include embedded images in your report. This is a requirement.
References: Cite your sources on the final page. Use the format of your choice. Minimum 5 sources.
Writing stye: Associated Press (optional).
@
Select ONE of the topics below:
The @ typographic
character is one of
the most influential
symbols in contemporary
communication today,
and perhaps, for the next
few decades.
person, a committee, an institution,
a company?
Has @ been anything else in
typographic history? What century
did it first appear as a character?
How do other countries
(languages) use this character on a
keyboard? Is it rendered the same
typographically? If not, what does
Deconstruct (explain) this
character by researching its origins it look like? Show me. Interview
and how it became what it is today. international students for these
answers.
Include screen shots (grabs) to
You must include citations for
illustrate the points in your paper.
Embed these images in your paper. your research. Your research may
include primary and secondary
sources. Beware of Wikipedia. A
Consider these questions as you
general reference from Wikipedia
mine for details:
is not acceptable unless you use
its references to a published article
Why was it selected for popular
from a reputable media source.
use in email protocol?
Who determined its selection? A
#
The # typographic
character is one of
the most influential
symbols in contemporary
communication today,
and perhaps, for the next
decade.
Deconstruct (explain) this character by researching its origins
and how it became the symbol for
social media.
Include screen shots (grabs) to
illustrate the points in your paper.
Embed these images in your paper.
Consider these questions as you
mine for details:
Why was it selected for popular
use in social media?
The Occupy movement
stimulated the creative
energy of designers and
typographic artists in
the U.S. and beyond —
especially in the poster
medium.
Deconstruct (explain) the
typography in this poster and the
sources of historical inspiration
that led to its creative concept.
Fully explain the poster’s message
and its intended audience.
Include screen shots (grabs) to
illustrate the points in your paper.
Embed these images in your paper.
Consider these questions as you
conduct your analysis:
Who determined its selection? A
person, a committee, a company?
How long has # been used for
more than a “number” symbol?
Has # been anything else in typographic history?
How do other countries (languages) use this character? Is it
rendered the same typographically
on a keyboard? If not, what does
it look like? Show me. Interview
international students for these
answers.
You must include citations for
your research. Your research may
include primary and secondary
sources. Beware of Wikipedia. A
general reference from Wikipedia
is not acceptable unless you use
its references to a published article
from a reputable media source.
Is the poster’s creation completely
original or did it draw from a
another historical period?
Is a certain artist/designer
responsible for the historical style?
If so, reveal who this is and the
circumstances for its creation.
What are the similarities and
differences? What fonts are used?
Is the person identifiable in this
poster or a historical poster similar
to it?
You must include citations for
your research. Your research may
include primary and secondary
sources. Beware of Wikipedia. A
general reference from Wikipedia
is not acceptable unless you use
its references to a published article
from a reputable media source.
President Barack
Obama’s 2008
presidential campaign
has been hailed as a
great achievement in
political branding and the
ground-breaking use of
social media in campaign
effectiveness.
Beginning with this poster and
iconic symbol, deconstruct (explain) this integrated use of typography and artistic rendering
technique.
Include screen shots (grabs) to
illustrate the points in your paper.
Embed these images in your paper.
Consider these questions as you
mine for details:
What is the specific name of this
font? Who created this font? Was
it used exclusively for this iconic
poster or was it used elsewhere in
the campaign? Is the font effective
in its purpose?
Has this font been the subject of
writings or discussions in the typographic community?
Who specifically created this
poster? Is Obama’s pose derived
from the visual memory of the
artist or does it copy an existing
photographic reference? If so,
what is this photograph and who
made it? Is any controversy associated with this poster image? If so,
please develop fully.
Does another poster exist historically that may have inspired the
creation of this image? If so, fully
identify it, the artist who created it
and the circumstances around its
creation.
You must include citations for
your research. Your research may
include primary and secondary
sources. Beware of Wikipedia. A
general reference from Wikipedia
is not acceptable unless you use
its references to a published article
from a reputable media source.
The pentagram is
one of the most
misunderstood symbols
in the modern age.
The pentagram, or five-pointed
star, has been in existence for
thousands of years. Over that time,
it has had many meanings (signifieds), uses, and depictions associated with it.
Some uses of the pentagram in
Western society descend from
occult traditions. However, it has
relevancy to early Christianity.
Was it used in mathematics? If so,
explain how.
Reveal the origin of the pentagram
and trace its history to the present
age. Use semiotic references as we
have learned in class.
How has the pentagram been rendered? Show examples of how it
has been represented for different
purposes (i.e., religion, fashion,
ritual, decoration).
Research may include an interview
with someone who has incorporated the pentagram into her/his
belief system and/or lifestyle.
You must include citations for
your research. Your research may
include primary and secondary
sources, which include interviews.
Beware of Wikipedia. A general
reference from Wikipedia is not
acceptable unless you use its references to a published article from a
reputable media source.
…
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