Everything will be attached. I haven’t read this completely but it seems to be simple. Work is just keeping me consumed so I don’t have the time to complete these next few steps
business_capstone_assessment_2_____bus_fp4993___winter_2019___section_03.pdf
2_swot_analysis_scoring_guide.pdf
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Assessment 2 – BUS-FP4993 – Winter 2019 – Section 03
Assessment 2
SWOT Analysis
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Overview
Conduct a personal strengths, weaknesses, opportunities, and threats (SWOT) analysis.
Note: Developing a strategic plan requires specific steps that need to be executed in a sequence. The
assessments in this course are presented in order and should be completed in sequence.
By successfully completing this assessment, you will demonstrate your proficiency in the following course
competencies:
Competency 3: Communicate effectively.
Write coherently to support a central idea in appropriate format with correct grammar, usage, and
mechanics.
Competency 4: Plan strategically.
Describe strategies to use SWOT analysis to improve competitive advantage.
Competency 5: Employ high-performance business management techniques.
Analyze strengths to determine competitive advantages.
Analyze opportunities that may be leveraged for competitive advantage.
Analyze threats to competitive advantage.
Competency 6: Solve problems within professional standards.
Analyze weaknesses to determine areas for improvement.
Competency Map
Use this online tool to track your performance and
progress through your course.
CHECK YOUR
PROGRESS
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Context
The goal of any strengths, weaknesses, opportunities, and threats (SWOT) analysis is to identify the internal and
external factors that are key in achieving the objective. Organizations use SWOT as part of the development of
the strategies and plans that will help the organization achieve its goals. In this way, a SWOT analysis helps the
organization carve a sustainable niche in its market. A SWOT analysis can also be useful in a personal context. It
can help you understand and manage your strengths as well as your weaknesses and avoid possible threats that
could prevent you from moving forward.
After an organization has completed a SWOT analysis, it will carefully monitor both the internal and external
environments to detect signs of opportunities and threats that could affect current and future plans. This
environmental scanning can help an organization identify trends that are most likely to affect the industry,
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Assessment 2 – BUS-FP4993 – Winter 2019 – Section 03
thereby allowing the development of a strategy for change. The right information, at the right time, can
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determine the future of an organization.
Questions to Consider
To deepen your understanding, you are encouraged to consider the questions below and discuss them with a
fellow learner, a work associate, an interested friend, or a member of the business community.
How do your strengths compare with those of the people around you? Do you all have similar strengths?
When does a strength become a necessity?
How might a perceived weakness be used to open up new opportunity?
Resources
Suggested Resources
The following optional resources are provided to support you in completing the assessment or to provide a
helpful context. For additional resources, refer to the Research Resources and Supplemental Resources in the left
navigation menu of your courseroom.
Library Resources
The following e-books and articles from the Capella University Library are linked directly in this course.
Simoneaux, S. L., & Stroud, C. L. (2011). SWOT analysis: The annual check-up for a business. Journal of
Pension Benefits: Issues in Administration, 18(3), 75–78.
Coman, A., & Ronen, B. (2009). Focused SWOT: Diagnosing critical strengths and weaknesses.
International Journal of Production Research, 47(20), 5677–5689.
Nelson, E., Loomis, H., & Bergdorf, G. (2012). Tri-Mode Systems: Continuity issues in a lifestyle business
case study. Journal of Management Policy and Practice, 13(1), 26–38.
Course Library Guide
A Capella University library guide has been created specifically for your use in this course. You are encouraged to
refer to the resources in the BUS-FP4993 – Business Capstone Project Library Guide to help direct your research.
Bookstore Resources
The resources listed below are relevant to the topics and assessments in this course and are not required. Unless
noted otherwise, these materials are available for purchase from the Capella University Bookstore. When
searching the bookstore, be sure to look for the Course ID with the specific –FP (FlexPath) course designation.
Pearce, J. A., & Robinson, R. B. (2013). Strategic management (13th ed.). New York, NY: McGraw Hill.
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Assessment Instructions
Note: Developing a strategic plan requires specific steps that need to be executed in a sequence. The
assessments in this course are presented in order and should be completed in sequence.
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Assessment 2 – BUS-FP4993 – Winter 2019 – Section 03
Conduct a personal strengths, weaknesses, opportunities, and threats (SWOT) analysis. In your analysis,
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consider the following:
Strengths
What advantages do you have that others do not (skills, education, experience, certifications)?
What achievements are you most proud of?
What do you do better than anyone else?
What do you think others would see as your strengths?
Do you have special connections that others may not have?
What personal resources do you have available?
Be sure to consider how others see you—not just how you see yourself.
Weaknesses
Are there tasks you avoid doing because you do not feel confident doing them?
Do you have any negative work habits (often late, disorganized, easily stressed)?
Do you feel confident about your skills, experience, and education?
Do you have any personality traits that might hold you back? For example, do you have a fear of public
speaking, yet work where you are expected to conduct regular meetings?
Again, consider how others see you.
Opportunities
Do you have a network of influential contacts that can help or offer advice?
Is there a need in your company or industry that no one else has been able to fill?
Are there trends in your company that you can use to your advantage?
Can you offer solutions to problems within your company?
Threats
What kind of obstacles are you facing at work?
Are there co-workers/colleagues competing with you for positions or projects?
Has the nature of your job changed?
Does technology pose a threat to your position?
Do any of your weaknesses pose a threat?
What threats to your overall plan are there?
Once you have completed your SWOT analysis, identify strategies that you can use to capitalize on your
strengths and open up opportunities, and address ways you can minimize areas of weakness and eliminate
threats. Consider asking a trusted peer or friend to review your SWOT analysis and provide you with honest
feedback. Analyze the feedback you receive and include that analysis in your assessment. Were there aspects
of the feedback that surprised you?
To successfully complete this assessment, you may need to do some research on writing a SWOT analysis.
Format this assessment as a research paper following current APA guidelines for both style and citing sources,
making sure that you also use correct grammar and mechanics. There is no required minimum or maximum
page length; however, you should strive to be as detailed as possible in addressing each bullet point, while
also being as clear and concise as possible.
SWOT Analysis Scoring Guide
Use the scoring guide to enhance your learning.
VIEW SCORING
GUIDE
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SUBMIT ASSESSMENT
This button will take you to the next available assessment
attempt tab, where you will be able to submit your assessment.
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SWOT Analysis Scoring Guide
SWOT Analysis Scoring Guide
CRITERIA
NON-PERFORMANCE
BASIC
PROFICIENT
DISTINGUISHED
Write coherently to
support a central
idea in appropriate
format with correct
grammar, usage,
and mechanics.
Writing does not
support a central
idea in appropriate
format. Does not
use correct
grammar, usage,
and mechanics.
Writing supports an
idea. Format is
inconsistent and
contains major
errors of grammar,
usage, and
mechanics.
Writing clearly
supports a central
idea in appropriate
format and with few
errors of grammar,
usage, and
mechanics.
Writing is coherent, using
evidence to support a central
idea in a consistently
appropriate format with
correct grammar, usage, and
mechanics.
Analyze strengths to
determine
competitive
advantages.
Does not describe
strengths to
determine
competitive
advantages.
Describes
strengths but does
not connect
strengths to
determining
competitive
advantages.
Analyzes strengths
to determine
competitive
advantages.
Analyzes strengths to
determine competitive
advantages; provides
examples of how strengths
can be used as a
competitive advantage.
Analyze weaknesses Does not describe
to determine areas
weaknesses to
for improvement.
determine areas for
improvement.
Describes
weaknesses but
does not connect
weaknesses to
determining areas
for improvement.
Analyzes
weaknesses to
determine areas for
improvement.
Analyzes weaknesses to
determine areas for
improvement; provides
examples of how areas of
weakness may be improved.
Analyze
opportunities that
may be leveraged
for competitive
advantage.
Does not describe
opportunities that
may be leveraged
for competitive
advantage.
Describes
opportunities but
does not connect
opportunities to
leveraging for
competitive
advantage.
Analyzes
opportunities that
may be leveraged
for competitive
advantage.
Analyzes opportunities that
may be leveraged for
competitive advantage;
provides examples of how
opportunities may be
leveraged for competitive
advantage.
Analyze threats to
competitive
advantage.
Does not describe
threats to
competitive
advantage.
Describes threats
to competitive
advantage.
Analyzes threats to
competitive
advantage.
Analyzes threats to
competitive advantage;
provides examples of how
threats may affect
competitive advantage.
Describe strategies
to use SWOT
analysis to improve
competitive
advantage.
Does not list
strategies to use
SWOT analysis to
improve competitive
advantage.
Lists elements of a
SWOT analysis but
does not connect
SWOT analysis to
improving
competitive
advantage.
Describes strategies Analyzes strategies to use
to use SWOT
SWOT analysis to improve
analysis to improve competitive advantage.
competitive
advantage.
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