Hello,we spoke already I will cut and past the requirements below, but I will also attach as a spreadsheet and also attach the 2nd spreadsheet about the company chosen which is Wells Fargo, please read my attachment that I discussed this company and everything that goes along into this assignment with the requirements.ReadingsUse the Capella library to read the following articles:Darley, W. K., Luethge, D. J., & Blankson, C. (2013). Culture and international marketing: A sub-Saharan African context. Journal of Global Marketing, 26(4), 188–202.Kaur, P., Pathak, A., & Kaur, K. (2015). E-marketing- A global perspective. International Journal of Engineering Research and Applications, 5(2), 116–124.Kolk, A. (2014). Linking subsistence activities to global marketing systems: The role of institutions. Journal of Macromarketing, 34(2), 186–198.Nezakati, H., & Akhoundi, M. (2013). Globalization and consumer behavior: Global marketing strategies implication-homogeneity and heterogeneity (preliminary study). Journal of Social and Development Sciences, 4(1), 1–5.OverviewIn this final assignment, you have the opportunity to combine all the knowledge you have gained in the course and apply it in the form of an extended case study. In Unit 2 you selected a publicly traded firm with a global presence for this assignment. You will now take a critical view of the firm’s marketing operations and analyze how well the firm is performing against their stated strategy. Using the various topics covered in the course (marketing mix, services marketing, et cetera), evaluate the firm’s performance for all areas that apply. Comment on how well the firm executed making recommendations for areas which require improvement or that stand out for their excellence.InstructionsFor this assignment evaluate the following:1.How the firm identifies culturally sensitive marketing communication in its global operations2.The firm’s CRM methodology in working towards achieving long-term customer relationships3.How the firm is integrating a digital platform with broader Integrated Marketing Communication (IMC).4.The firm’s approach towards increasing revenue through brand Management, market penetration, or add-on services.RequirementsYour paper should meet the following requirements:Written communication: Must be free of errors that detract from the overall message.Resources and citations: Format according to current APA style and formatting guidelines. oBe sure to write in third person to receive credit for APA writing.oInclude a cover page, introduction, body, conclusion, and reference list.oUse APA levels 1, 2, and 3 headings as required.Length of paper: 3000 words, double-spaced pages; do not include the title page or the reference page in your word count.References: A minimum of two scholarly references other than the assigned readings.-Font and font size: Times New Roman, 12 point.
dissecting_a_global_marktring_strategy_assignment_week_10.docx
week_2_assignment_.docx
Unformatted Attachment Preview
Readings
Use the Capella library to read the following articles:
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•
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Darley, W. K., Luethge, D. J., & Blankson, C. (2013). Culture and international
marketing: A sub-Saharan African context. Journal of Global Marketing, 26(4), 188–
202.
Kaur, P., Pathak, A., & Kaur, K. (2015). E-marketing- A global
perspective. International Journal of Engineering Research and Applications, 5(2),
116–124.
Kolk, A. (2014). Linking subsistence activities to global marketing systems: The role
of institutions. Journal of Macromarketing, 34(2), 186–198.
Nezakati, H., & Akhoundi, M. (2013). Globalization and consumer behavior: Global
marketing strategies implication-homogeneity and heterogeneity (preliminary
study). Journal of Social and Development Sciences, 4(1), 1–5.
Overview
In this final assignment, you have the opportunity to combine all the knowledge
you have gained in the course and apply it in the form of an extended case study.
In Unit 2 you selected a publicly traded firm with a global presence for this
assignment. You will now take a critical view of the firm’s marketing operations
and analyze how well the firm is performing against their stated strategy. Using
the various topics covered in the course (marketing mix, services marketing, et
cetera), evaluate the firm’s performance for all areas that apply. Comment on
how well the firm executed making recommendations for areas which require
improvement or that stand out for their excellence.
Instructions
For this assignment evaluate the following:
1. How the firm identifies culturally sensitive marketing communication in its global
operations
2. The firm’s CRM methodology in working towards achieving long-term customer
relationships
3. How the firm is integrating a digital platform with broader Integrated Marketing
Communication (IMC).
4. The firm’s approach towards increasing revenue through brand Management,
market penetration, or add-on services.
Requirements
Your paper should meet the following requirements:
•
•
o
o
o
•
•
•
Written communication: Must be free of errors that detract from the overall
message.
Resources and citations: Format according to current APA style and formatting
guidelines.
Be sure to write in third person to receive credit for APA writing.
Include a cover page, introduction, body, conclusion, and reference list.
Use APA levels 1, 2, and 3 headings as required.
Length of paper: 3000 words, double-spaced pages; do not include the title page or
the reference page in your word count.
References: A minimum of two scholarly references other than the assigned
readings.Font and font size: Times New Roman, 12 point.
The purpose of this assignment is to choose a company that will be analyzed for this
course final assignment. The chosen company will research how they are formulating a market
plan for sustained long term relationship with current and future customers. In analyzing the
company additional factors will be evaluated in the relevance of marketing mix in this digital
market along with reviewing how the company will assess and identify markets and integrate
ethical marketing practices. The research will evaluate marketing models in strategic planning
such as SWOT and other elements in strategic frameworks.
Smith (2010) suggested with the increasing usage of digital media by consumers, more
companies are using digital marketing to reach their target markets. The company chosen for this
assignment is Wells Fargo & Company (WFC). According to Wells Fargo (2019), was
established in 1852 in San Francisco, CA. The company is a financial services company that
operates in community banking, wholes baking and wealth and investment banking. According
to WFC (2019), the company is currently facing several regulatory fines and lawsuits since 2016
since the revelation of millions of fake accounts opened to meet sales goals. WFC is increasing
digital marketing and to enhance virtual channels to reach and broaden consumer growth. WFC
(2019) stated big banks have been able to effectively brand campaigns to attract new customers
and leverage their current customers. WFC (2019) stated a dedicated effort on digital and mobile
apps in targeted their segmented business, along with investing in technology as part of their
campaign to digitally interact with customers, but potential new consumers.
In conclusion, the research that will be conducted on WFC is to analyze how the
company will be utilizing their digital marketing plan. In a review of the analysis, the efficacy of
WFC marketing practices and strategies will be evaluated. WFC is going through some ethical
missteps and the review will analyze if customer relationship management tools will be used to
address those concerns along with identifying and sustain new markets.
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