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Use WORK PLAN (part 1) to write part 2 career research report. please see samples down below
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Haven– LLD 100WB
Page 1
Career Research Project
There are two parts to the Career Research Project:


Part 1: Career Research Work plan – 15 points.
Part 2: Career Research Report – 50 points.
Part 1: Career Research Work plan
In the real world, prior to doing a research project, you may be asked to create a document called a
Project Work Plan. This document helps to guide the research project and is a planning tool to help you
identify the steps in completing the research and writing the final project report.
Read Ch. 10 – Understanding and Planning Reports. Review the sample work plan on page 251 in the
textbook. Then, create a work plan for the Career Research Report. Format your work plan that same as
the sample on page 251. The Section headings for our Career Research Work plan are the same as the
example:

TITLE (WORK PLAN FOR CAREER RESEARCH PAPER) with your name and date
underneath. For some reason, the publisher did not use a title for the sample work plan,
but there should be one.

STATEMENT OF THE PROBLEM (OR STATEMENT OF THE OPPORTUNITY)

PURPOSE AND SCOPE OF WORK

SOURCES AND METHODS OF DATA COLLECTION

PRELIMINARY OUTLINE

TASK ASSIGNMENTS AND SCHEDULE
As part of the work plan, you will include a preliminary reference list (following APA format) with a
minimum of 7 references that include professional, credible business sources for the company profiles
and SWOT analyses.
Part 2: Career Research Report
For this report, you will research and analyze two companies, which you may want to target in your future
job searches, and you will determine which company (one, both or neither) you would prefer to work for.
The paper should be approximately 2600 min – 2800 max words and follow the guidelines for an
analytical report, focusing on conclusions and recommendations.
Read Ch. 11 – Writing and Completing Reports. Your paper should follow the format of the sample
report in Chapter 11, beginning on page 296. Because most of the information that will be presented in
the report will be from secondary sources, you must follow the APA guidelines for in-text citations, a
reference list, as well as the use of headings. Seven distinct sources are required – e.g. the company
website counts only as 1 source, even if you use several different articles from that 1 website. For
each company, you may only have 1 resource as well.
Haven– LLD 100WB
Page 2
Report Sections (Italicized sections** are the “body” of the report, i.e. the content; these would be used
in the outline):
1. Cover Page – see pg. 296 in the textbook
2. Table of contents – see pg. 298
3. **Introduction – Present the reason why the report is being written, the nature of the
opportunity or problem you are facing,the scope of your research, sources of materials and what
conclusion you reached (direct approach). This is a brief statement about which company you
preferred as your number 1 choice of an employer. (There are several possible conclusions you
might draw – you prefer 1 of the companies over another; or both companies are appealing to
you; or neither company meets your requirements.) You will also forecast what you will be
writing about in the rest of your paper. (1/2 page)
4. **Characteristics of your “perfect” company – In this section, identify the characteristics of an
ideal employer, using both professional and personal preferences, for example – company growth
or types of products might be important to you from a professional point of view; and good
benefits or location might be important from a personal point of view. Describe each
characteristic and state why it is important to you.(1/2 – ¾ page)
5. **Company Evaluations – In this section, you will present your evidence as to why you chose
one company over another. You will report for each company the following: products and
services, customers, markets, company culture, SWOT analysis, and you will then give your
impressions of how each company would meet (or not meet) your personal criteria. (4 pages total
– 2 pages for each company)
6. **Conclusion –Compare and contrast the advantages and disadvantages of each company and
give your final reasons for choosing one company over the other (or neither or both). (1 page)
7. **Next Steps – What will be your next steps in following up on this report as you begin planning
for your career. What do you need to do to be ready to begin your job search and choose a
company.(1/2 page)
8. Reference page – following APA guidelines; example on the bottom of page 309.
Career Research Report
Google and Cisco
Prepared for
Mahsa Modirzadeh, Professor
Linguistics and Language Development Department
San Jose State University
Prepared by
San Jose State University
October 16, 2013
Pg. 1
TABLE OF CONTENTS
Introduction……………………………………….……………………………………………….3
The Ideal Company……………………………….……………………………………………….3
Company I: Cisco…………………………………………………………………………………4
Background……………………………….……………………………………………….4
Products and Services…………………….……………………………………………….4
HR Work Culture…………….……………………………………………………………4
SWOT Analysis…….……………………………………………………………………..5
Company II: Google………….……………………………………………………………………6
Background………………………………………………………………………………..6
Products and Services………………….………………………………………………….6
HR Work Culture……………………….…………………………………………………6
SWOT Analysis…………………….. ……………………………………………………..6
Conclusion…………………………………………………………………………………………8
Next Steps…………………………………………………………………………………………9
References………………………………………………………………………………………..10
Pg. 2
INTRODUCTION
One of the most difficult decisions one has to make is the career path that they will take, and the
right company to work for. It is essential for me to find a company that I would love to go to
everyday because I believe that if you are happy at where you are working then you will exceed
at your job naturally. Therefore, the purpose of this report is to discover a company that best
suits my standards and criteria, from the company’s work environment to their size and location.
Due to my major being business administration with a concentration in human resources
management, I examined each company’s relations with their respective human resources
department.
I have narrowed my research to two companies, Google and Cisco. Google is a multinational
corporation that specializes in Internet-related services and products while Cisco is an
international company that designs, manufactures and sells networking equipment. This report
analyzes many aspects of the two companies such as their background and history to an
examination of their SWOT analysis by using a variety of online resources, for instance, the
companies’ websites, Data Monitor, and the San Jose State University’s electronic databases.
Following a thorough study of the two companies, I concluded that employment at both
companies would suit me the best in regards to an ideal company.
THE IDEAL COMPANY FOR ME
The perfect corporation to be employed for would have to have particular distinctiveness that
complements my professional and personal preferences. One of the most important traits I
believe a company should have is the need for innovation. While the specific types of innovation
policies differentiate widely for different companies, it all requires skill and creativity which are
critical towards productivity and have been shown to play a significant role in the growth of
companies. A culture of innovation assists a business to increase productivity and thrive in a
competitive market, as well as creating higher value products and services.
In addition, the ideal company is a company that values and respects their employees. It is
important to care about the workers because they ultimately make up the workforce for the entire
company. Companies that treat their employees well by providing an enjoyable work
environment and appropriate benefits create a motivated and engaged staff. Consequently, they
can make a corporation much more productive than competitor companies with a disengaged
workforce. For that reason, many of the world’s most profitable firms are beginning to realize
that a valued culture is one of their intangible assets that contribute to a business’s health. In the
end, companies that clearly value their employees are more appealing to work for and provide an
incentive for each individual to stay and grow within the company.
Pg. 3
COMPANY I: CISCO
BACKGROUND
Cisco Systems was founded in 1984 by Leonard Bosack and Sandy Lerner, who were both
computer support staff at Stanford University. They both developed the first multi-protocol
router that allowed them to communicate with each other by deciphering data between them.
Cisco’s technology opened up the potential of connecting all of the world’s computer networks
together. Cisco started mainly by providing LAN (local-area network) products. As the global
Internet grew, Cisco had an early foothold in the growing industry and quickly became a leader
in the data networking equipment market. The corporation expanded its product services to
include a wide variety of other networking solutions, including Internet appliances, website
management tools and network management software. Today, Cisco has shaped the future of the
Internet and has become the worldwide leader in networking by renovating how “people connect,
communicate and collaborate.” (Cisco, n.d.)
PRODUCTS AND SERVICES
A majority of the company’s products are classified into three categories: Enterprise and Service
Provider, Small Business, and the Home. In the Enterprise and Service Provider section, Cisco
sells many Cloud Computing services and numerous products that enhance collaboration such as
TelePresence, Unified Communications, and borderless networks. Many small businesses
usually include startup companies that need routers and switches, and network storage systems
while home users require broadband services dealing with cable modems. For the first time in six
years, Cisco has launched a new re-branding with “Tomorrow starts here” and “Internet of
Everything” campaigns to place the multinational corporation into a global leader for the next ten
years in “connecting the previously unconnected and facilitate the IP address connectivity of
people, data, processes and things through cloud computing applications and services” (Cisco,
n.d).
HR WORK CULTURE
The Human Resources department of Cisco maintains about 700 Human Resources staff
members who support the company’s employees of 66,000 all around the globe. To manage and
optimize such a large number, the corporation hires a team of Human Resource professionals
whose job is to produce a training and developmental strategy for HR personnel. By using the
WebEx Meeting Center, the employees conducted a highly successful pre-internship orientation
session that greatly accelerated interns’ time to productivity. From then on, the Human
Resources department has used WebEx to transform how the function interacts with both
prospective and current Cisco employees. (Casaubon, D. 2008)
Cisco has recently designed the Collaborative Connected Workplace Environment to reduce real
estate costs and boost productivity and satisfaction. The new workplace design transformed the
Pg. 4
company into a completely wireless environment for enhanced mobility. Cubicle walls were
taken down to provide collaboration space that lets in more natural light as well as creating a
more open and spacious atmosphere. The recent designs also enhanced employee flexibility by
allowing them to have the option of their work setting, including a work station, open or close
collaborative space, and to even work at home for a period of time. The new work settings
provides the staff the opportunity to be more productive based on their choices since they can
choose to work together or independently in an inviting, expansive, well-lit environment (Cisco
IT Case Study, 2007).
SWOT ANALYSIS
One of the main core strengths of Cisco is their leading market position and a strong brand
image. Cisco obtains 62% of the market share for IPTV products, 70% of the market share for
security products, as well as 56% share of the market for wireless local area network products.
By holding an enormous market share in several product categories in routing, switching, and
mobility solutions, they have a competitive advantage over other similar companies while
maintaining economies of scale for the corporation. Another main component in assisting their
huge market share is their prominent brand image that has been recognized as one of the most
desirable brand around the world. Their strong brand value makes it much easier in introducing
new products into the market system (DATAMONITOR: Cisco, 2012, pp. 4).
Due to Cisco being a significant multinational corporation, the company faces a major weakness
in supply chain issues that lead to delays in order requirements. By outsourcing their
manufacturing plans, they become dependent on suppliers from different countries and are
limited in controls on delivery schedules. As a result, the company normally suffers from
shortages of their supplies due to capacity and manufacturing issues which causes a change in
the pricing of their products. In conclusion, Cisco’s supply chain issues may ultimately affect the
revenues and margins of the firm (DATAMONITOR: Cisco, 2012, pp. 5).
A large opportunity in the company is the chance of expanding through major acquisitions and
strategic alliances. For instance, the acquisition of NDS Group in March 2012 will complement
the production of Videoscape as well as increasing the company’s opportunities in the market of
service providers in other countries, such as India and China, where NDS Group has already
instituted customer relations. Strategic alliances with main technology partners such as Citrix
Systems would permit the corporation to strengthen its products and services and increase
revenues in the upcoming years (DATAMONITOR: Cisco, 2012, pp. 7).
A key threat to Cisco is the increased competition from many similar companies such as Symantec,
Netgear, Juniper Networks, and Brocade Communication Systems. Although Cisco maintains a
massive brand image, these other expanding companies are going through rapid changes and offering
alternative solutions with major advantages in networking and communication. The fierce rivalry
between these companies may affect the financial conditions and market shares of Cisco in the near
future (DATAMONITER: Cisco, 2012, pp. 8).
Pg. 5
COMPANY II: GOOGLE
BACKGROUND
Google recently began in Stanford University in 1996 as a project by Sergey Brin and Larry Page
to create a search engine that ranked websites according to the number of other websites that
linked to that site. The domain website google.com was eventually registered on September 14th
1997 and the Google corporation was formed a year later in September 1998. By the end of
1998, Google search engine already had an index of about 60 million pages and was seen as “the
future of the Web” by many stock market investors (Google, n.d.).
PRODUCTS AND SERVICES
In the early years, the main service of Google was their innovative search engine that attracted a
huge number of followers who enjoyed the simple design. In 2000, Google began selling
advertisements that were connected to keywords searched, generating huge amounts of revenue.
In 2004, Google launched their own email system, Gmail, which many online users use today
due to its large amount of storage and efficiency (Wikipedia, n.d.). Today, Google has expanded
its vast amount of web products and services that many people use on a daily basis such as the
Google Chrome web browser, Google Maps, Picasa, YouTube, Google Drive, and even Google+
(Google, n.d.).
HR WORK CULTURE
Google’s Human Resources department is not even called Human Resources but rather “People
Operations”, where they “bring the world’s most innovative people to Google and build
programs that help them thrive in the company.” (Google, n.d.) In People Operations, Google
uses people analytics to produce continuous innovation, an idea they think will dominate the
marketplace. People analytics is the world’s only data-driven HR function, replacing the old
subjective decision-making approach in human resources. Many of their decisions such as
Google’s free food and wide range of fun activities in the workplace are based on data that has
been thoroughly researched (Sullivan, J. 2013).
SWOT ANALYSIS
The biggest strength of the company is one that they started out with from the very beginning:
their powerful search engine. About 60% of all the internet searches are made from Google’s
search engine. Even more, 90% of all mobile searches are conducted through Google when they
entered the mobile market by acquiring the Android phone company. The powerful search
engine uses leading technology such as PageRank to keep track of the relevancy of a page. Many
companies struggle to compete with Google’s accuracy. Thus, the company holds a strong
market share while dominating the position as the world’s leading search engine
(DATAMONITOR: Google, pp. 4).
Pg. 6
One of the weaknesses Google suffers from is the unfavorable revenue sharing in their mobile
apps on the Android phone market. When competing with the market leader, Apple’s App Store,
Google is underperforming greatly when it comes to generating revenue. The creators of the apps
on Google obtain 70% of the revenue while the remaining 30% is divided between Google, the
carriers, and the payment processors. Whereas Apple’s App store generated 4.9 billion dollars in
revenue, Google only produced a mere 341 million dollars, a miniscule amount compared to
Apple. A main component for the lack of success is due to the fact that Apple has been in the
App business longer than Google (DATAMONITER: Google, pp. 7).
A major opportunity for Google is the increased growth in search advertisement that can lead to
a rise in revenues for the corporation. With the new generation converting many businesses to
online, the advertising industry will do the same, slowly shifting from offline to online ads. Most
of the revenue from Google comes from advertising, specifically 96% of it. With estimations,
paid search spend is assumed to increase 31% to 55.6 billion dollars in 2014. With a dominating
brand image in search advertisements, Google will greatly benefit from the growth of the market
in the near future (DATAMONITOR: Google, pp. 8).
The biggest threat to the Google Corporation is the attraction for many business lawsuits, as a
result of the Motorola acquisition. Apple won a patent dispute a year before against Motorola for
the special slide to unlock features on the smartphones. This decision will ultimately affect
Android phones and manufactures in the near future. With many patent infringement problems to
worry about, Google has a significant problem on their hands regarding the future of the Android
smartphones. If t …
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