Hi,This project assignment about walmart online merchandiser from US want to enter gulf market region for Electronic Management Course.The project is about virtual Global Manager Marketing and what the structure they will use in Online merchandiser (virtual company)Speaking about walmart as a company is only for 3 lines in introduction, the rest of project is about entering gulf market as virtual manager.No plagiarism.The project must be about 1400 words.The other thing is presentation summarizing the project points. There are three attachments the book for the course, Summary presentation of the book, and the project instructions.Thanks.
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Saudi Electronic University
College of Administrative and Financial Sciences
Introduction to E-Management
ECOM 201
Project Assignment
January 2019
Consider yourself as Global Manager Marketing for one of the following companies:
www.walmart.com, www.target.com, www.macys.com, www.zappos.com,
www.etsy.com, www.costco.com, www.6pm.com online merchandiser. At present the
company you’ll choose is doing business in the USA and wants to enter in gulf region
online market.
Develop a detail strategy on the following:
✓ Explain how you will implement the virtual management?
✓ How you will manage the teams in both areas which is culturally, politically, and
economically different?
✓ How the virtual teams will work together?
✓ What tools are they using?
✓ What are the advantages of using virtual management?
✓ What are some disadvantages they have and how they can overcome them?
✓ Explain how you will manage meetings between the teams in US and gulf in terms
of time, place and language?
✓ As a manager how you will manage the outsourced projects?
✓ How would you solve a problem between two virtual workers?
✓ What is your advice to the team for improvement?
Remember gulf countries are well positioned to experience the eCommerce expansion
due to their high internet penetration and the fast-growing number of tablets,
smartphones, and computers. Moreover, the market potential in the Gulf countries is
attracting a growing number of online business players which make it a very competitor
market.
Project report structure:
➢ Title Page: the name of the institution, the title of the report, the name of the author
and then add the date.
➢ Abstract: Brief summary of your work.
1
➢ Table of contents:
1.Introduction: Background or introduction to state what the report is about. You
have to give the reader an overview of the whole report.
2.Main Body of the report: Include your main work.
3.Conclusion.
4.References: Use APA style.
5.Presentation: You have to prepare for the presentation include your project
summary and description.
Useful links:
➢ http://www.nottingham.ac.uk/studentservices/documents/planning-andpreparing-to-write-assignments.pdf
➢ APA reference system https://student.unsw.edu.au/apa
➢ About plagiarism http://wts.indiana.edu/pamphlets/plagiarism.shtml
➢ About plagiarism https://en.wikipedia.org/wiki/Plagiarism
Guidelines for the project assignment:
✓ This is an individual project, which is part from your course score. It requires
effort and critical thinking.
✓ Use font Times New Roman, Calibri or Arial.
✓ Use 1.5 or double line spacing with left Justify all paragraphs.
✓ Use the footer function to insert page number.
✓ Ensure that you follow the APA style in your project.
✓ Your project report length should be 1400 words.
✓ 10 Marks for the written project.
✓ 5 Marks for the presentation.
2
Saudi Electronic University
College of Administrative and Financial Sciences
Introduction to E-Management
ECOM 201
Project Assignment
January 2019
Consider yourself as Global Manager Marketing for one of the following company:
www.walmart.com online merchandiser. At present the company you’ll choose is doing
business in the USA and wants to enter in gulf region online market.
Develop a detail strategy on the following:
✓ Explain how you will implement the virtual management?
✓ How you will manage the teams in both areas which is culturally, politically, and
economically different?
✓ How the virtual teams will work together?
✓ What tools are they using?
✓ What are the advantages of using virtual management?
✓ What are some disadvantages they have and how they can overcome them?
✓ Explain how you will manage meetings between the teams in US and gulf in terms
of time, place and language?
✓ As a manager how you will manage the outsourced projects?
✓ How would you solve a problem between two virtual workers?
✓ What is your advice to the team for improvement?
Remember gulf countries are well positioned to experience the eCommerce expansion
due to their high internet penetration and the fast-growing number of tablets,
smartphones, and computers. Moreover, the market potential in the Gulf countries is
attracting a growing number of online business players which make it a very competitor
market.
Project report structure:
➢ Title Page: the name of the institution, the title of the report, the name of the author
and then add the date.
➢ Abstract: Brief summary of your work.
➢ Table of contents:
1
1.Introduction: Background or introduction to state what the report is about. You
have to give the reader an overview of the whole report.
2.Main Body of the report: Include your main work.
3.Conclusion.
4.References: Use APA style.
5.Presentation: You have to prepare for the presentation include your project
summary and description.
Useful links:
➢ http://www.nottingham.ac.uk/studentservices/documents/planning-andpreparing-to-write-assignments.pdf
➢ APA reference system https://student.unsw.edu.au/apa
➢ About plagiarism http://wts.indiana.edu/pamphlets/plagiarism.shtml
➢ About plagiarism https://en.wikipedia.org/wiki/Plagiarism
Guidelines for the project assignment:
✓ This is an individual project, which is part from your course score. It requires
effort and critical thinking.
✓ Use font Times New Roman, Calibri or Arial.
✓ Use 1.5 or double line spacing with left Justify all paragraphs.
✓ Use the footer function to insert page number.
✓ Ensure that you follow the APA style in your project.
✓ Your project report length should be 1400 words.
✓ 10 Marks for the written project.
✓ 5 Marks for the presentation.
2
ECOM 201
E-management
14 chs
Ash
][اختر التاريخ
Chapter 1 Virtual Management
Virtual Management
The Need for Virtual Management
•
The need for virtual management and geographically dispersed teams continues to increase. Some of the reasons for
the increase are:
Financial considerations
Geographical diversity
Faster time to market
Pressures of the global marketplace and economy
Differences Between Virtual and Traditional Organizations
•
A virtual company is any company that has at least one team member working remotely.
•
A traditional company is one in which all team members work at a single location.
Traditional Companies
•
Characteristics of traditional companies
Everyone works in the same location
Workers see each other everyday
Can easily communicate in face-to-face conversations
Email and phone can be used, but the option to stop and talk in person is available.
Employees do not necessarily all work in the same building, but are based in the same general area.
Virtual Companies
•
Characteristics of virtual companies
A virtual company has at least one worker who is not based in the same location as everyone else.
There are several different types of virtual companies
Some remote team members
Split team
Satellite team members
100% virtual team
Outsourced team
Virtual Companies
Some remote team members
The company has one or more local members who consistently work from a remote location.
Leaves the remote workers in a very isolated environment.
Remote workers can often be forgotten. Out-of-site, out-of-mind.
Managers have to work to communicate with virtual team members and to use tools which connects the team.
Virtual Companies
Split team
Company has two or more locations where employees work out of an office that is local to them.
Most non-management workers have a manager on site.
Satellite team members
Companies that have a main office and many satellite employees who work from a home office.
Typical setup for a global sales company.
Reduces overhead facilities cost.
Virtual Companies
100% virtual team
Company does not have a main office, all workers work remotely.
These teams are becoming increasingly popular with small businesses.
Outsourced teams
Companies that have a main office, but outsource certain functions to other companies.
Company is considered virtual specifically if the functions outsourced are important to the company and are
conducted virtually.
Managing the Virtual Team
• Managing virtual employees requires a different approach than managing local employees.
• Virtual managers need to create opportunities and workspaces that facilitate effective communication.
• When remote employees are forgotten, all sorts of problems can arise.
If managers inadvertently leave remote employees out of meetings, the remote employees can start to feel
their input is not wanted or needed.
Remote employees will feel less valuable.
Managing the Virtual Team
Various forms of informal communication that can be used with virtual employees. These forms of communication
include:
Phone calls and conference calls
Virtual meetings
Audio conferencing
Video conferencing
Peer-to-peer instant messaging
Peer-to-peer messaging using video and audio
Sending emails
Sending text messages
Using a virtual private network (VPN)
Using a virtual management workspace
Managing the Virtual Team
Good virtual managers:
Take every opportunity to build teamwork.
Be respectful of the team’s time. Plan meetings onsite well in advance, so workers can make arrangements.
Make yourself available by email, instant messaging, or by phone.
Set the same standard of expectation for remote employees as you do for onsite employees.
Important that virtual employees have a daily presence.
Good system of tracking for remote employees contributions and work.
Chapter 2 The Virtual Manager
The Virtual Manager
• What is a virtual manager?
Someone who has responsibility for at least one team member, vendor, or project in another location.
Manager may be located in the same location as his other direct reports but will manage remote employees or
vendors in a different city, state, or country.
• The virtual manager is responsible for building and maintaining a highly productive and functional team that
incorporates all team members.
Traditional Manager
• Still the primary form of management across the country.
• Traditional managers work locally with all of his/her employees.
The Virtual or Hybrid Manager
• Virtual or hybrid managers manage a team or project that is both a combination of traditional and virtual team
members.
The Virtual Challenge
•
Since it is a new process, there are few tried and tested ways of doing it.
•
Few management classes to teach managers how to manage virtually.
•
Requires a high-level of commitment to good-quality communication with each team member.
•
Virtual management is less “command and control” and more “guiding and advising”.
Virtual and Hybrid Management: What is Everyone Doing?
•
Team members need to be responsive and responsible.
Lay ground rules and expectations regarding communication.
Make clear which meetings are compulsory.
Team members should notify the manager when they are not able to attend meetings.
Remote workers need to agree to work within the virtual structure of the company.
Make sure to have an effective-team reporting system in place.
•
To be successful, team members must commit to communication, responsibility, and accountability.
Virtual and Hybrid Management: Dual Management Roles
•
Both of these management roles require the same skill sets but applied in different ways.
•
Manager must be skilled in situational leadership to blend the traditional and virtual teams.
Virtual and Hybrid Management: Dual Management Roles
•
Responsibility of the manager to build and maintain a strong and collected team.
•
If remote team members are not invited to meetings with the local employees, the team can become dysfunctional.
•
A virtual manager must never forgot about the remote team members.
Whether it is a birthday card or quick meeting, everyone should be included.
Skill Sets Required for the Virtual Manager
•
Virtual management skills can be broken down into key areas:
General management
People management
Communication
Technical knowledge
Decision making
Problem solving
Team building
Administration
Skill Sets Required for the Virtual Manager
•
Virtual management skills can be broken down into key areas:
General management
People management
Communication
Technical knowledge
Decision making
Problem solving
Team building
Administration
Skill Sets Required for the Virtual Manager
•
General management skills include:
Scheduling
Organization
Time management
Leadership
Prioritization
Goal setting
Tracking and reporting progress
Managing change
Budgeting and finance
Skill Sets Required for the Virtual Manager
•
People management skills include:
Active listening
Coordination and scheduling
Hiring and firing
Making pay decisions
Setting goals
Setting personal objectives
Evaluating performance
Facilitate meetings
Resolve conflict
Coaching and development
Skill Sets Required for the Virtual Manager
•
Communication skills include:
Email
Phone calls
Instant messaging
Team meetings
Agendas and minutes
One-on-one meetings
Status reporting
Communicating change
Issues and disaster-management reporting
Document management
Presentations
Skill Sets Required for the Virtual Manager
•
Technical knowledge includes:
Setting up a computer
Connecting a printer
Setting up a home network
Installing and configuring software
Setting up email accounts
Configuring a connection to a VPN
Creating spreadsheets and presentations
Managing documents
Setting up a mobile phone
Setting up Internet service (cable or DSL)
Trouble shooting connectivity or technical issues
Skill Sets Required for the Virtual Manager
•
Decision-making skills include:
Communication
Communication is the most important decision-making skill.
For critical information or decisions, communicate the same information to virtual teams several times
within the same week.
Virtual communication needs to be concise, to the point, and accurate.
It is important that all team members understand the decisions being made.
Skill Sets Required for the Virtual Manager
•
Problem-solving skills include:
Problems may not seem problems until they become larger issues.
Problem solving can be technical, political, administrative, or managerial.
Problem solving might be something about which you have no direct knowledge.
Meet regularly with your team members, requesting and reading status reports, and building strong, open
communications and teamwork will allow managers to identify when trouble is brewing.
Skill Sets Required for the Virtual Manager
•
Team building skills include:
Encourage the use of instant messaging to keep virtual team members connected.
Instant messaging can be used for informal communications.
Have virtual team days to get everyone connected.
Skill Sets Required for the Virtual Manager
•
Administration tasks may include:
Typing correspondence and reports
Scheduling meetings
Taking meeting minutes, typing them, and distributing them
Filing
Preparing and submitting expense claims
Reading and responding to emails
Replenishing office supplies
Sending and delivering mail
Making travel arrangements
Skill Sets Required for the Virtual Worker
•
Remote worker skill sets include:
General management
People management
Communication
Technical knowledge
Decision making
Problem solving
Team building
Administration
What Employees Want From a Virtual Manager
•
High level of support and guidance
•
Each member needs to feel like an important part of the team
•
Concise and continuous communication
•
Regular one-on-one status meetings scheduled in advance
•
Build an effective and productive team
•
Need to know what is expected of them
Clearly defined roles and responsibilities
•
Clear direction from the manager
•
Summary
•
Virtual employees want to feel that they are part of the team.
•
Managers should strive for good communication between themselves and remote workers.
•
Requires a unique approach to communication, team building, and time management.
•
Plethora of tools available to help facilitate virtual management
VPNS
Instant messaging
Email
Chapter 3 Creating and Managing Virtual Team
Creating and Managing the Virtual Team
•
Creating a successful virtual team requires essential components.
Virtual manager with the necessary knowledge and skill sets to manage a virtual team.
Remote workers with the necessary knowledge and skill sets to work virtually.
Virtual tools, processes, and a plan.
•
Ideally, you would want managers and workers with virtual experience, but this experience is not always possible.
•
Evaluate team members based on the skill sets in Chapter 2.
Virtual Work Locations
•
Remote workers should work in an environment that is conducive to productive an high-quality work.
•
Suitable work environments could include:
A home office
A local library
A local community center
A cyber café or coffee house
A hotel
Onsite at a client location
A shared office/hoteling office
A bus, train, or airplane,
A car
A small local office (or a corporate office)
Creating the Virtual Team
•
Consider the special qualities and skill sets that a virtual team member requires to be successful.
•
Virtual team members must be comfortable working independently.
•
The manager will need to do the following to create the team:
Choose team members
Interview team members
Consider the team dynamics
Consider the personalities of the virtual team members
Evaluate the abilities of the team members
Defining Virtual Team Roles and Responsibilities
•
Each team member should have the following individual documents that describe the employee’s job, the employer’s
expectations of the employee, and the employee’s own expectations and goals:
A detailed job description
Annual of biannual performance objectives
A growth and development plan
Understanding Interaction Styles
•
Every person has his or her own style of interacting with others.
•
This interaction style encompasses many parts of a person’s personality, including:
Typical behaviors
Communication
Reaction under pressure
Motivators
Demotivators
•
To become skilled at interacting with different styles, you need to understand what the styles are and how they interact
with one another.
Understanding Interaction Styles
•
Many organizations use the style characteristics developed by Dr. David Merrill.
•
The profiles use levels of assertiveness versus responsiveness to determine style.
•
The four main interaction styles are:
Analytical: like to analyze
Driver: highly motivated, strong-willed, independent
Amiable: likes to please
Expressive: outgoing, sociable, enthusiastic, and positive
Understanding Interaction Styles
•
In addition to interactive styles, everyone has a learning style.
•
The learning styles are:
Visual
Learners learn by seeing
Auditory
Auditory learners learn by hearing
Physical or Kinesthetic
Learners learn by doing or touching
Managing a Team Split between Two Locations
•
Plan time so that it is shared appropriately among all team members, regardless of location.
•
Prevent the “us” and “them” mentality between local and remote team mem …
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