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Assignment 100%An important aspect of formulating a strategic plan for an organisation is to evaluate the external factors that may impact the strategy or strategies the company wishes to pursue For this assignment you are on the senior management team of a transport company (DHL).Through conducting independent research (on an individual basis) you are tasked with the following: 1. Review, discuss and analyse current strategies which have been implemented by the organisation. (30 marks)2. Determine, analyse and discuss potential changes to the company’s strategies that may be needed in the year ahead considering external factors including Brexit and risks and impacts which may affect the organisation and the transport industry. (50 marks)There will be an additional 10 marks for the structure of the assignment and 10 marks for citing and referencing.The external factors: factors outside the company that you don’t have any power on it, example as Brexit.Structure of the assignment:1-Table of contents2-Introduction3-Current Strategies of the organisation4-Potential changes to company’s strategy5-Conclusion6-Recommendation7-Reference/BibliographyAs the assignment needs to be in Irish context, Im thinking to go with DHL as its oprating between ireland and the UK and how its going to be effected by Brexit (UK to Ireland) and how Brexit will effect the who operation.things need to be in mine: Im a transport student, studying in Ireland. The assignment should make reference to their logistics operation and how they will be effected form such an external force (Brexit and other forces) in an Irish context.Important: Referencing must be in Harvard style, In tex citation is a must.English: UK or Irish


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DIT Library Harvard Quick Guide
This handout is a quick guide to using the Harvard referencing style. Examples are given on how to correctly
reference the most commonly used sources such as books, journal articles, websites, newspapers, videos and
photographs. Both in­text quotation, paraphrasing and reference examples are also given.
Whether you are quoting (using an author’s exact words) or paraphrasing (putting an author’s idea into your own
words) you still need to give credit to that author. Need a bit more help? Get in touch [email protected]
There are two parts to Harvard referencing:
In­text Citation:
Give enough basic information about the original
source you used
Reference List:
Provide comprehensive information so that your
lecturer can track down the original source
In­text Citation Examples:
In­text Citation: Direct Quotation:
(Author’s Last name, Year, Page Number)
Jobber (2007, p.419) argues that, “the lifeblood of
corporate success is bringing new products to the
It can be argued that, “the lifeblood of corporate
success is bringing new products to the
marketplace” (Jobber, 2007, p.419).
In­text Citation Paraphrase:
To achieve corporate success it is essential to
introduce new products (Jobber, 2007).
Jobber (2007) states that the introduction of new
products is essential to a company’s success.
Reference List Examples (NOTE: Title of source is always in italics):
Book with One Author:
Author’s Last name, Initial(s). (Year) Title. Edition
(if not first edition). Place of publication: Publisher.
Ryan, D. (2015) Understanding social media: how
to create a plan for your business that works.
London: KoganPage.
Book with Multiple Authors:
Author’s Last name, Initial(s). and Surname,
Initial(s). (Year) Title. Edition (if not first edition).
Place of publication: Publisher.
Zimmerman, J. and Ng, D. (2015) Social media
marketing: all­in­one for dummies. 3rd ed. New
Jersey: John Wiley & Sons.
Journal Article:
NOTE: There are different reference list formats depending on where you located the journal
Print Journal Article:
Author’s Last name, Initial(s). (Year) Title of
article. Journal Title. Volume(issue number), page
Batra, R., and Keller, K. (2016) ‘Integrating
Marketing Communications: New Findings, New
Lessons, and New Ideas.’ Journal of
Marketing, 80(6), pp.122­145.
Online Journal Article:
Include the doi number if available:
Batra, R. and Keller, K.L. (2016) ‘Integrating
marketing communications: New findings, new
lessons and new ideas’, Journal of Marketing, 80(6),
pp. 122–145. doi: 10.1509/jm.15.0419.
If no doi number available:
Batra, R. and Keller, K.L. (2016) ‘Integrating
marketing communications: New findings, new
lessons and new ideas’, Journal of Marketing,
80(6), pp. 122–145. Available at: Business Source
Complete, EBSCOhost, viewed 13 December
With an author:
Author’s Last name, Initial(s). (Year) Name of
webpage. Available at: URL (Accessed: date)
With no author:
Title of webpage. Retrieved Month Day, Year,
from name of website, URL
NOTE: If there is no date use n.d
Market overview and trends (2016) Available at:
(Accessed: 13 December 2016).
Liptak, A. (2016) George Lucas biography shows
how a distrust of studios led to Star Wars.
Available at:
(Accessed: 13 December 2016).
Never use a URL in your in­text citation. Use the
author’s Last name and date e.g. (Liptak, 2016).
If there is no author use the name of the webpage
e.g. (“Market overview and trends,” 2016)
If there is no date use n.d.
Print newspaper:
Author(s) Last name, Initial. (Year) ‘Article title’,
Newspaper title, Day Month, page number.
Online newspaper:
Author(s) Last name, Initial. (Year) ‘Article title’,
Newspaper title, Day Month [Online]. Available at URL
Barjer, A. (2016) ‘UK ally takes hard Brexit line’,
The Financial Times, 21 November, p. 11.
O’Connor, B. (2016) ‘Two new appointments to board
of horse racing Ireland’, The Irish Times, 18 November
Available at:­new­
1.2874047 (Accessed: 13 December 2016).
Secondary Referencing:
This is when you want to cite someone’s work but you have not read the original. Mention the original author
in­text but only cite the source you have read in your reference list.
In­text citation:
(Author(s) Last name, cited in Author(s) Last name, Year, page number)
“Decline is a separate phenomenon, unique in its own right, and deserves more systematic research.” (Jap
& Anderson, cited in Zhang, Watson, Palmatier & Dant, 2016, p.54)
Jap and Anderson note that, “Decline is a separate phenomenon, unique in its own right, and deserves
more systematic research.” (as cited in Zhang, Watson, Palmatier & Dant, 2016, p.54)
Reference List:
Zhang, J. Z., Watson IV, G.F., Palmatier, R. W., & Dant, R. P. (2016). Dynamic Relationship Marketing.
Journal of Marketing, 80(5), 53­90. Doi: 10.1509/jm.15.0066
Referencing Visual and Audiovisual Sources using Harvard:
If you include any type of visual source in your text you should include an in­text citation and an entry in your
reference list as you would when using any other type of source.
In­text Citations:
In­text citations follow the same format as sources such as books or journal articles. The photographer, artist or the
director takes the place of the Author name and needs to be credited. See examples below:
(Author’s Last name, Year, Page number)
(Photographer’s Last name, Year)
Rumsey’s diagram illustrates the various stages
of the online search process (2004, p.97).
This diagram illustrates the various stages of the
online search process (Rumsey, 2004, p.97).
French’s photograph of a cottage in the Gap of
Dungloe illustrates a way of life for local people
at the time (c. 1865­1914)
This photograph of a cottage in the Gap of
Dungloe illustrates a way of life for local people
at the time (French, c. 1865­1914)
Reference List:
Book illustrations, diagrams or tables:
or tables:
Last name,diagrams
Initial. (Year)
Book title.
Place of Publication: Publisher.
Rumsey, S. (2004) How to find information: A
guide for researchers. Maidenhead: Open
University Press.
Paintings/drawings in online collections:
Artist last name, Initial. (Year) Title of the work
[Medium]. Name of Collection [Online]. Available
at: URL
Vuillard, E. (c. 1891) Child Wearing a Red Scarf
[Oil on Cardboard]. Ailsa Mellon Bruce Collection
[Online]. Available
Photographs ­ prints:
Photographer’s Last Name, Initial. (Year) Title of
Photograph [Photograph]. Place of Publication:
Publisher (if available)
Photographs ­ online:
Photographer’s Last name, Initial. (Year) Title of
Photograph. Title of Online Collection [Online].
Available at: URL
Ristelhueber, S. (2015) Eleven Blowups #1
[Photograph]. Dublin: Gallery of Photography
French, R. (ca. 1865­1914) Gap of Dunloe, Mrs.
Moriarty’s, Killarney, Co. Kerry. Lawrence
Photograph Collection [Online]. Available at:
TV Programme:
Title of programme (Year of transmission) Name
of channel, date of transmission.
Episode of a TV series:
‘Title of episode’ (Year of transmission) Title of
Programme, Series and episode numbers. Name
of Channel, Date of transmission
Asking for it? (2016) RTE2, 1 November
If no obvious author use title of programme in
your in­text citation e.g.
(Asking for it?, 2016)
‘Tracey Quinn & Peter Byrne ­ Tallaght, Dublin’
(2016) Don’t tell the bride, Series 7, episode 2.
RTE2, 8 December.
Title of film (Year of distribution) Directed by
name of director [Film]. Place of distribution:
Distribution Company.
Film on DVD:
Title of film (Year of distribution) Directed by
name of director [DVD]. Place of distribution:
Distribution Company.
Citizen Kane (1941) Directed by Orson Welles
[Film]. USA: RKO Radio Pictures.
Life is Beautiful (1997) Directed by Roberto
Benigni [DVD]. United Kingdom : Buena Vista
Home Entertainment, Inc.
Name of Channel (Year video posted) Title of
video. Available at: URL (Accessed: date)
Author(s) Last Name, Initial. (Year) ‘Title of
vidcast/vodcast’ Title of website
[Vidcast/Vodcast]. Date (if available). Available
at: URL
TED (2014) How to speak so that people want to
listen | Julian Treasure. Available
v=eIho2S0ZahI (Accessed 14 December 2016)
Twyman, J. (2016) ‘Opinion polls and how they
are used’ SAGE Video [Vidcast]. Available
Musical Score:
Composer’s Last Name, Initial. (Year of
publication) Title of score. Notes. Place of
publication: Publisher.
Music or Spoken Word Recording:
Artist’s Name (Year of distribution) Title of
recording [Format]. Place of distribution:
Distribution company.
Puccini, G. (1997) O mio babbino caro:
Lauretta’s Aria from Gianni Schicci. Arranged for
viola and piano by Alan Arnold. New York: Viola
Super Furry Animals (1997) Radiator [LP]. UK:
Creation Records.
Computer Game:
Author(s) (if given) (Year) Title of game (Edition
or version) Platform [Computer Game] Distributor
OR if accessed online Available at: URL
Mojang (2009) Minecraft XBox 360 [Computer
Game]. Mojang Sweden.
Computer Programme/Software:
Author(s) (if given) (Year) Title of software
(edition or version) [Computer Programme].
Distributor OR if accessed online Available at:
URL (Accessed: date)
Techsmith Corporation (2012) Camtasia Relay
(Version 9.0.0) [Computer Programme].
Available at:
(Accessed: 14 December 2016)
Author/Presenter Last Name, Initial. (Year) ‘Title
of podcast’ Title of website [Podcast] Date
posted. Avaialble at: URL
Maron, M. (2016) ‘Episode 744 Kamasi
Washington/Ben Ratliff’ WTF with Marc Maron
[Podcast] 22 September. Available
This is not a comprehensive list of
visual/audiovisual sources. If you need further
help get in touch [email protected]
Marking Criteria;
below 40
Satisfactory standard.
Not a lot of effort put in.
The result lacks clarity
and focus. Some
evidence (support
materials provided).
Poor overall. Not
appropriately Lack
of support
Organisation &
Professional report, high
standards paper/ presentation
and good outcome of critical &
strategic thinking. Support
materials provided.
Semi Professional, generally
high standards and outcome.
Acceptable; could have
used more evidence to
support it.
Professional outlook, clear
headings and subheadings,
Cover page, Introduction, Main
Body, Conclusion.
Semi Professional, good layout,
some errors in headings and
font consistency (introduction,
Main body and conclusion).
Reasonable structure and
delivery, missing headlines
and font inconsistency
(some missing parts of
main body).
Some structure is
available but not
apparent (no bold font
usage, no page
Shows some
understanding of major
concepts and analyze
them critically; develops
arguments adequately;
attempts to evaluate
Shows some
understanding of major
concepts but describes
rather than analyzing
them critically; little
development of
arguments; little or no
attempt to evaluate
Shows little
understanding of
major concepts
and lacks any
ability to analyze
them critically;
arguments not
developed; no
attempt to
Seriously limited
response to question.
Answering with some
relevance. Inability to
link to more theories.
Little or no
response to
question. Inability
to understand
questions and
answers or links.
Limited extra research
and very little amount
of extra information,
which added some extra
value to the case or
No further
Outstanding understanding of
major concepts, analyses
concepts and issues critically,
develops own arguments
persuasively, shows originality.
Shows a sound understanding
of major concepts and the
ability to describe and analyze
them critically; develops
arguments logically and
critically; evaluates arguments.
Question handling
Question handled in an
outstanding manner. Included
examples and theory.
Question handled very well.
Included examples.
Average. Limited response
to question in some
respects; difficulty linking
to theory or examples.
Further research and
information obtained from
different sources. Further
material provided to support a
case or argument. Utilized
information to enhance the
Obvious further research;
provided few sources and
information outside school
materials to support a case or
Acceptable outsourced
information; Obvious
further research that had
some impact on
supporting a case or
Task at Hand
1. Review, discuss and analyse current strategies which have been implemented by the
2. Determine, analyse and discuss potential changes to the company’s strategies that may be
needed in the year ahead considering external factors including Brexit and risks and impacts
which may affect the organisation and the transport industry.
1. Introduction
The introductory part explains two main aspects that is:
✓ Background
✓ Scope
2. Current Strategies of the organisation
3. Potential changes to company’s strategy
External factors affecting the changes to the strategies as :
✓ Brexit
✓ Customs and Tariffs
✓ Political Factors
✓ You can add
The changes that have to be made in strategic plan include:
Three at least
news alert
How BREXIT Could Affect Irish Exports
How would Brexit affect the international logistics industry? At this stage, it’s
difficult to predict every potential implication for Irish business, but what we
can state with some confidence is that Britain operating outside the EU would
add complications and costs to the supply chain and inhibit movement of
goods across our borders, writes Alison Moore from DHL Express Ireland.
Given its position as Ireland’s most important trading partner, if the UK was to exit
the EU the very strong likelihood is that there will be a very negative impact on
trade flows between the two countries. The ESRI has estimated that the negative
impact on trade between the two countries could be as high as 20%, which would
have a significant impact on both economies – most especially on the Irish
economy. How this would, in turn, affect individual companies would of course
vary. It is reasonable to suggest that small and medium sized enterprises (SMEs)
with a higher proportion of their trade with the UK would be more severely
impacted than larger companies that tend to have a more diverse range of export
markets and are therefore less dependent on the UK as a destination.
Certain Sectors Susceptible to Brexit
The severity of the consequences of Brexit is also likely to differ by industry sector.
For example, the pharmaceutical and medical devices sectors, which historically
have a significant FDI investment, have a wide range of both EU and non-EU
export markets. In contrast, the agriculture and food & drink sectors are more
dependent on the UK as a market, so the impact of a Brexit on these sectors would
be much more significant. According to a study by IBEC, the UK accounts for over
half of all meat exports, valued at close to €2 billion and 30% of Irish dairy exports,
valued at close to €1 billion. The UK is also an important market for ingredients
and prepared consumer foods, accounting for 70% of exports in this area.
However, even if the UK decides to leave the EU, it’s still likely to be an important
market as businesses tend to sell perishable goods to nearby markets. Irish firms
will still have to apply EU regulations but may also have to shoulder the cost of
applying separate UK regulations as well. Regardless of the type of new
arrangement it reaches with the EU, if the UK votes to leave the EU, customs and
Deutsche Post DHL
The Mail & Logistics Group
Delivery address
Charles-de-Gaulle-Str. 20
53113 Bonn
Phone +49 (0)228 182-99 44
+49 (0)228 182-98 80
E-mail [email protected]
other procedures are likely to become more onerous for exporters to the UK in
comparison to the current trade agreements.
Some Silver Linings Amongst the Clouds?
It could be argued that British exports to the EU would decline in light of a Brexit
and this represents an opportunity for Irish companies to provide similar,
substitute products. A recent article in The Guardian in the UK suggests that trade
concerns are minimal due to the fact that, should Brexit actually proceed, the most
likely outcome would be that the UK would negotiate a free trade agreement. It
points out that the UK is the largest export market for the EU and, in that context,
it has a strong negotiating position. However, many British business leaders are
sceptical about their negotiating power and they point out that while the UK may
have 65 million or so consumers, the EU represents 500 million and therefore has
significantly more clout.
For Irish businesses that are currently relying heavily on the UK as a market, it may
be an opportunity to delve into other international markets. If the UK exits the EU,
then the likelihood is that the value of Sterling will decline against the Euro. This
will have some implications for Irish exporters to the UK, potentially making their
prices less competitive to UK consumers or retailers. A drop in the value of
Sterling, along with some potential additional trade barriers, could put some Irish
businesses at risk. To mitigate this risk, Irish companies (in particular SMEs that
have less product market diversity) should really look to expand their market base
to destinations further afield.
For exporters trading exclusively with the UK, the EU is a logical next step in terms
of expansion. Operating as a single market, the 28 countries that make up the EU
represent a major world trading power. With just 7% of the world’s population, the
EU nonetheless accounts for 20% of global exports and imports. Furthermore, 18
of the 28 countries operate within the Eurozone, so there’s no exchange rate risk
to these countries. And remember the EU operates as a single market so, for the
vast majority of goods and services, there are no customs or regulatory
restrictions. That means Irish exporters have unfettered access to the 500 million
consumers that make up the EU.
Deutsche Post DHL
The Mail & Logistics Group
A research paper issued by the Economist Intelligence Unit (EIU), Breaking Borders,
highlighted a large number of barriers standing in the way of global expansion for
companies surveyed. Infrastructure problems, prohibitive costs of establishing
operations and networks abroad, bureaucracy, corruption and political instability
were all cited as reasons for not entering overseas markets.
At the same time, despite the difficulties experienced, the paper still revealed a
positive outlook. Most of the SMEs surveyed intend to generate over 50% of their
revenue from outside their home market within five years. So how do SMEs go
global without the financial “muscle” and manpower of bigger companies?
Breaking Borders reveals that it takes resourcefulness, partnerships, a robust
supply chain and the ability to make your size work in your favour.
Irish businesses may have to learn to compete in different ways outside of the UK
market an …
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