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Solved by verified expert:Strategic Philanthropy for Organizations”Research a Fortune 500 company, but do not use the same company you used for the Week 1 “Social Responsibility” assignment. Examine the company’s strategic philanthropy and how it impacts profits, brand, image and turnover, as well as society as a whole.Also, address any disadvantages or associated costs the company experiences as a result of its strategic philanthropy practices.The requirements below must be met for your paper to be accepted and graded:Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.Use font size 12 and 1” margins.Include cover page and reference page.At least 80% of your paper must be original content/writing.No more than 20% of your content/information may come from references.Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing. A detailed explanation of how to cite a source using APA can be found here (link). Download an example here Grading Criteria Assignments Maximum Points Meets or exceeds established assignment criteria 40 Demonstrates an understanding of lesson concepts 20 Clearly presents well-reasoned ideas and concepts 30 Uses proper mechanics, punctuation, sentence structure, and spelling 10 Total 100
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ETH301 Business and Society
Week 5
Assignment “Strategic Philanthropy for Organizations”
Strategic Philanthropy for Organizations”









Research a Fortune 500 company, but do not use the same company you used for the Week 1 “Social
Responsibility” assignment. Examine the company’s strategic philanthropy and how it impacts profits, brand,
image and turnover, as well as society as a whole.
Also, address any disadvantages or associated costs the company experiences as a result of its strategic
philanthropy practices.
The requirements below must be met for your paper to be accepted and graded:
Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see
example below.
Use font size 12 and 1” margins.
Include cover page and reference page.
At least 80% of your paper must be original content/writing.
No more than 20% of your content/information may come from references.
Use at least three references from outside the course material, one reference must be from EBSCOhost.
Text book, lectures, and other materials in the course may be used, but are not counted toward the three
reference requirement.
Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list
on a reference page in APA style.
References must come from sources such as, scholarly journals found in EBSCOhost,
CNN, online newspapers such as, The Wall Street Journal, government websites, etc.
Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for
academic writing.
A detailed explanation of how to cite a source using APA can be found here (link).
Download an example here
Grading Criteria Assignments
Meets or exceeds established assignment criteria
Demonstrates an understanding of lesson concepts
Clearly presents well-reasoned ideas and concepts
Uses proper mechanics, punctuation, sentence structure, and spelling
Total
Maximum Points
40
20
30
10
100
ETH301 Business and Society
Week 5
“Community Relations and Strategic Philanthropy”
This Week’s Activities
Learning Objectives

1.
2.
3.
4.
5.
Summarize the influence technology has had on business and society
Reading & Assignments
Read “Weekly Related Articles”
Review Lecture 1 “Corporate Governance”
Review Lecture 2 “Strategic Philanthropy”
Complete Discussion “Benefits of Strategic Philanthropy”
Complete Assignment “Strategic Philanthropy for Organizations”
Reading “Weekly Related Articles”
Weekly Related Articles
Benefits of Strategic Philanthropy
Corporate Philanthropy Inspires Trust: Does It Also Prompt Higher Profits?
http://knowledge.wharton.upenn.edu/article.cfm?articleid=1638
Incorporating Strategic Philanthropy into your Business
Giving back can create advantages in the for-profit world.
http://www.inc.com/guides/2010/08/how-to-incorporate-philanthropy-into-your-business.html
Lecture 1 “Corporate Governance”
Corporate Governance
During this week’s lecture, we will be discussing the community relations function as it relates to business.
Let’s begin with defining what community relations mean. Simply stated, community relations refer to the
ways that companies try to establish and maintain a relationship with the communities in which they operate.
A smart business understands that taking an active interest in the well-being of its community can be
beneficial to them in ways such as increased community support and consumer loyalty. They also understand
that taking an interest in their community boosts their public image and the morale of the employees, which
can lead to increased productivity.
An important lesson organizations are learning is that rushed community involvement programs are not
likely to be effective until trust is established. Developing strong relationships based on trust with the
community is similar to developing any other type of relationship. Trust between the organization and their
communities needs to be earned, cultivated, and built up over time. A well organized and continuous
community relations program can help a business increase their visibility and bee seen as a good community
citizen. Some great examples of well-organized community relations programs would be when they back
programs that will improve life in their community such as urban renewal projects, sponsoring local sports
teams, and creating scholarship programs.
As the scandals of recent years have made increasingly clear, an organization’s reputation and the way it is
viewed in its local communities is vital to its success as well as its survival. An organization’s reputation in its
community plays a major role in its success and is a very important asset. It affects an organization in a
numerous ways such as its stock price and its ability to attract and retain customers and employees.
A smart organization will want to be seen as a good citizen in their local communities where it operates. With
this thought in mind, an effective community relations program should be comprehensive and constantly
evolving. An organization should implement several continuous programs to help improve their relationship
with their communities. It has been shown that when communities see an organization supporting local
activities and programs that will improve their communities, the way people view the organization will be
enhanced.
When it comes to community relations strategies, smart organizations are now more closely aligning them
with the organization’s goals and priorities.
Lecture 2 “Strategic Philanthropy”
Strategic Philanthropy
During this week’s lecture, we will be discussing strategic philanthropy as well as the
key factors in implementing strategic philanthropy.
Let’s first begin by defining what strategic philanthropy is and why it is important.
Strategic philanthropy is a powerful way for an organization to help society’s well-being
by associating themselves with a not-for-profit organization or cause. By doing this, the
organization strategically works for the common good of their community, or society as
a whole. The measurable benefits for an organization can be increased exposure of
brand, better employee attraction and retention, as well as an increase to their bottom
line.
In their book, “Money Well Spent: A Strategic Plan for Smart Philanthropy”, Paul Brest and Hal
Harvey state, “The key to successful philanthropy is not the size of the gift, but rather
the efficiency of the strategy.” They go on to discuss how many strategic philanthropic
attempts by organizations do not fail due to a lack of appropriately thought out risk
taking, but rather they fail due to unclear goals and poor strategies on behalf of the
organization.
Let’s shift gears and now discuss some of the key factors in implementing strategic
philanthropy.
As we discussed above, strategic philanthropy is based on the thought that
organizations will benefit when they work to improve their communities. Over the last
several years, many organizations have found themselves caught between people
wanting a higher level of social responsibility from organizations and their investors
wanting more profits. In response to this, many organizations are now moving away
from more traditional types of philanthropy such as giving to charities, to a more
strategic philanthropy such as sustainability or human rights.
In my personal business experience, there has always been a lot of talk about the
development of a good strategic philanthropy plan, however, very little talk about the
best way to implement it. I have always held the opinion that a good strategy, be it
whatever you are trying to do, is going to be useless if it isn’t implemented properly.
The key to implementing a successful strategic philanthropic program is the ability for
the organization to understand its own abilities and to be realistic with its goals. In
reality, it doesn’t matter how influential an organization thinks it is, they need to
understand that they can’t solve all the world’s problems. If an organization attempts to
do so, it quickly may find itself in financial trouble.

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