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Solved by verified expert:In this blog assignment, you will discuss how to meet a consumer’s needs by analyzing digital media.After analyzing your chosen example, respond to the following questions in your blog post:What was done successfully to meet the wants and needs of the target audience?How was the social and consumer experience addressed? Was this done successfully? Explain.How were the digital media followers handled?Is there something that could have been done differently to make that experience more efficient?Take a look at the company’s current website, major social
media page, and/or mobile site, if applicable. What is the company doing
effectively now? How are ethical engagements in social media helping
with effectiveness? If the company is using a mobile application, how
does the app meet the consumer’s need?First, select one of the examples of digital media below:The Voice: Integration With Live TelevisionTale of the Tiger: Customer ServiceWhirlpool: Customer-Driven Social Media
mkt_265_module_four_blog_guidelines_and_rubric.pdf

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MKT 265 Module Four Blog Guidelines and Rubric
Overview: The blog activities in this course are designed to be public for all students in this course, as well as your instructor. You should develop your blog using
WordPress or Blogger. You should paste the link to your blog post in the discussion topic associated with each task.
Please review the resources below prior to developing your blog, as needed:


Creating a Free WordPress Blog—Tutorial for Beginners (15:36)
How to Publish a Blog Post (1:32)
Below are some additional resources for improving your blog:





How to Write a Blog Post for Beginners: This article is an introduction to writing blog posts.
Blog Basics: Developing Your Blog: This article examines the purpose of a blog community and how to strengthen and develop that community.
12 Easy Ways to Improve Your Blog: This article examines important elements in developing your own blog.
How to Drastically Improve Your WordPress Blog’s Comments: This article examines how to better engage and manage your online community.
Blogging Best Practices
Prompt: In this blog assignment, you will discuss how to meet consumers’ needs by analyzing digital media.
Select one of the examples of digital media below:



The Voice: Integration With Live Television
Tale of the Tiger: Customer Service
Whirlpool: Customer-Driven Social Media
After analyzing your chosen example, respond to the following questions:




What was done successfully to meet the wants and needs of the target audience?
How was the social and consumer experience addressed? Was this done successfully? Explain.
How were the digital media followers handled?
Is there something that could have been done differently to make that experience more efficient?
Take a look at the company’s current website, major social media page, and/or mobile site, if applicable. What is the company doing effectively now? How are
ethical engagements in social media helping with effectiveness? If the company is using a mobile application, how does the app meet the consumer’s need?
Rubric
Guidelines for Submission: You should create your blog in WordPress or Blogger and submit a link to your blog in the discussion topic in the Blog Post Links
discussion topic. Your blog should be written in a professional voice and appropriately formatted for a blog. Any sources cited should cited in APA format. Blog
entries must be between 400 and 800 words in length.
Critical Elements
Proficient (100%)
Needs Improvement (75%)
Not Evident (0%)
Value
Insufficiently addresses what was
done successfully in order to meet
the wants and needs of the target
audience
Does not address what
was done successfully in
order to meet the wants
and needs of the target
audience
20
Minimally explains how
successfully the social and
consumer experience was
addressed
Does not explain how
successfully the social
and consumer experience
was addressed
20
Describes how the
Insufficiently describes how the
followers in digital media followers in digital media were
were handled
handled
Does not describe how
the followers in digital
media were handled
20
Recommends a different Recommendation to increase
approach that can be
efficiency is lacking in detail
used to increase
efficiency
Recommendation to
increase efficiency is not
evident
20
Submission has no major
errors related to
citations, grammar,
spelling, syntax, or
organization
Submission has critical
errors related to
citations, grammar,
spelling, syntax, or
organization that prevent
understanding of ideas
20
Meeting the
Addresses what was
Wants and Needs done successfully in
order to meet the wants
and needs of the target
audience
Social and
Consumer
Experience
Digital Media
Followers
Efficient
Articulation of
Response
Explains how successfully
the social and consumer
experience was
addressed
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Total
100%
Undergraduate Courses
Proficiency Level
Proficient
Needs Improvement
Not Evident
Conceptual Meaning
Performance meets expectations as specified in the outcome or
objective.
Performance approaches but does not meet expectations as
specified in the outcome or objective.
Performance is not evident.
Value
100%
75%
0%

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