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Solved by verified expert:Part 1 – Business PlanA business plan consists of a description that is designed to enable you to thoroughly and systematically consider, explore and study the processes of your business. Each section consists of small essays that discuss various areas of your business, which are edited into a concise narrative of each function of your company. Two areas that should be included in the business plan that you present to a bank or your investors, but will not be represented in this assignment are startup expenses and personal financial statement. The viability of your ideas as well as the appearance and quality of your work is the important to complete this task.Part 2 – Completed WebsiteThroughout the course you have worked to design and build your website. A website enables businesses of any size to have the opportunity to market their products / services globally to an audience of prospective consumers. Although becoming a viable online business may seem to be a daunting task it is absolutely possible. The final task in the creation of your website will be to take heed to the critiques offered by your classmates during your critiquing session discussion board entry. Based upon the critiques offered by your classmates revise the pages of your website to increase the usability of website to your completed website and upload the document.I attached the previous papers, that you can use to put it all together!
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Module 06 – The Final Product – Part 1-Completed Business Plan
Scoring Rubric:
Criteria
Weight
Writing demonstrates a sophisticated clarity, conciseness, and correctness
5
Identifies key performance metrics of the business plan in a complete and clear manner
15
Describes and analyzes market very clearly and thoroughly; chooses objectives that are
most relevant and states them clearly; mission statement is very well stated and
complete
15
Strategic plan is complete and clearly stated, including all of the following: value chain,
targeted segment(s), target market, design offer, distribution plan, and communication
plan
15
Total
50
Module 06 – The Final Product – Part 2- Completed Website
Scoring Rubric:
Criteria
Weight
The following are included:















50
Home page lures visitors inside
Page layout is understandable
Easy to navigate through information
Page layout is logical
Page layout is consistent on all pages
The web site is clearly identified
The layout is clear and easy to follow
Background and texts work well together
Graphical elements are used appropriately
Good use of color / Animation is purposeful
Links work properly
Graphics are optimized for all bandwidths (loads quickly)
Works in all browsers
Works in multimedia resources work properly
Works in site and is easy to find (meta tags)
Total
50
1
Module 01 Course Project
Module 01 Course Project
Building a Website
Matthew Marquette
Rasmussen College GEB4230-01
Author Note
This paper is being submitted on August 19th, 2018, for Professor Karen Goss GEB423001- Online
2
Module 01 Course Project
As a frequent online shopper, I tend to judge companies off what their websites looks
like. I believe most buyers judge the company’s credibility based on the appearance of its
websites. With that in mind there are some things to keep in mind when creating my website.
Before I start creating design concepts I want to focus on a few fundamentals questions first.
Taking the time to discuss the big picture I foresee RefreshNow is going to be. The questions I
want to ask myself are;
What are the main objectives we want to achieve; We at RefreshNow want to become one of
the leading soft drink companies in the world. I want to make sure I consider how my website
will fit into sales and marketing goals to achieve this goal and make it realistic. After that I need
to figure out who are the primary visitors are going to be. This might sound like the obvious
question until you look deeper into it. For example, the primary user of the product or service
isn’t always the person doing the research on the purchase. I might be trying to sell soft drinks to
big retailers around the world, but that might not be the case. The big executives at the retailers
will certainly set he specifications, but they might then look to a purchasing manager to research
products that fit that criteria.
Next, I think you need to figure out where the buyers are going for there information. As you
talk to buyers, I will find out where they typically look for news about their industry. This will
lead me to the tone of my website and what channels will be the most efficient way to drive
customer traffic. I then want to make sure customers are moving through the website smoothly
and effectively. The most beautiful website in the world is just window dressing if it doesn’t
move visitors further along in the sales cycle. To do that, my sales and marketing teams will
need to have a shared understanding of how potential customers are finding you and what
happens next. Your sales team may not be aware of how your marketing efforts are driving
3
Module 01 Course Project
visitors and which ones are more successful, while the marketing department doesn’t always
know exactly what happens once someone fills out a form. It is all team work and my website
won’t be successful if we aren’t all working together. Like myself chances are, customers are
going to visit your website multiple times before they request a consultation, and they’re going to
return throughout the decision-making process.
I then will make sure I consider potential concerns buyers might have, so I can structure the
website effectively to make it successful. I want to ask my customers what usually creates
hesitation or delay in their buying decision as well of what kind of data they need to see for
validation. One of the more important factors is to check out and see what our competitors are
doing. If I can take the time to look at their websites and figure out what appeals to me from a
design and content perspective as well as what could be improved. With this information I will
be able to position my products to sound more appealing in comparison to theirs.
The primary and subordinate goals for your Web site are, the main goal of the user is to –
quickly learn more about this product’s design, features and specifications to determine whether
it fits their budget, needs and preferences. The secondary goal of the user is to buy my product.
The main goal of the business is to encourage the users to purchase my product, thus increasing
sales by 10% over the next quarter. Then then secondary goal of RefreshNow is to encourage
users to sign up for our newsletter and follow on social media which will increase brand
awareness by 30% over the next quarter. Other than listed above a couple more things required
for me to achieve these goals are, strong professional design that allows user to feel instantly
comfortable, Easy to find link to product, Relevant images that represent the product as a whole,
General description that provides a brief overview of the product’s purpose, and Social media
links on buttons that give reasons to connect such as discounts. My purpose statement for my
4
Module 01 Course Project
website is to provide consumers around the world with delicious, affordable, convenient
refreshing beverages from pop to healthy alternatives like flavored water and sports drinks.
1
Module 02 Course Project
Module 02 Course Project
Market Analysis
Matthew Marquette
Rasmussen College GEB4230-01
Author Note
This paper is being submitted on August 26rd 2018, for Professor Karen Goss GEB4230-01Online
2
Module 02 Course Project
The product which is being introduced to the market, in this case, is the soft drink. Soft
drinks can be used by children and adults. The target consumers, in this case, will be any
individual since there are no specific people who are supposed to consume this product. This
paper will provide a discussion of different segments which can be related to the target
consumers of the soft drinks.
The first segment is auto-motives (Simmons et al, 2017). This is all about vehicles which
are used in the transportation of the products. Drivers should have a positive attitude and be able
to relate well with the consumers. The second segment is about the consumer privacy. Some of
the information about the consumers should be kept as a secret between the suppliers and the
consumers themselves. The third is about the economic outlook. Not all the consumers have the
equal potential in terms of finance; some of them can only purchase small products while others
are able to purchase a lot of products at a time.
The fourth segment to be considered is about food and lifestyle (Simmons et al, 2017).
Consumers have their own way of lifestyle because some of them can be able to take a lot of
drinks in a day while others are restricted by the doctors to take more than one drink in a day.
The fifth segment is about green aware which is more concerned with the environmental
conservation. Consumers will always go for products that are easy to dispose of and the end
products are environmentally friendly. Technology adaptation should also be considered so that
any information about the product can easily reach the consumers via different channels. Product
placement on television and movies should also be considered since consumers can know about
the product via the television and the movies.
In conclusion, the main segments have been discussed but others include mobility
adaptation, political personas, retail shoppers, tipping points and VantageScore.
3
Module 02 Course Project
Reference
Litoiu, M., Shtern, M., Simmons, B., & Smit, M. (2017). U.S. Patent No. 9,590,992.
Washington, DC: U.S. Patent and Trademark Office.
1
MOD 4 COURSE PROJECT #1
Module 04 Course Project #1
Content Mapping
Matthew Marquette
Rasmussen College GEB4230-01
Author Note
This paper is being submitted on September 9, 2018 for Professor Karen Goss GEB4230-01Online
2
MOD 4 COURSE PROJECT #1
Content mapping
Table 1
Business goals
website goals
ensure customer needs are met
Purchasing quality products
Providing information about the company
producing sales
Providing information about the product
Providing contact information
increasing market share
creating and maintaining customer loyalty
Providing purchase information
3
MOD 4 COURSE PROJECT #1
Table 2
objective
Producing sales
page
Home page
Ensuring customer needs are
met
Home page/FAQs
Creating and maintaining
customer loyalty
Contact us
Increasing market share
Who we are
Providing contact information
Contact us
Providing information about
the company
Providing information about
the product
About us
Purchasing quality products
Home page
Our products
Description
Providing quality
information about the
product. Offer easy checkout
and live assistance and check
out.
Offering live assistance by
providing answers to the
frequently asked questions.
Allowing users to sign up for
personal accounts that allow
them to chat live with
representatives
Careers page-Providing
information on new
employment opportunities
aimed at hiring the best
employees.
Partner’s page- allows users
to go through all the partners,
acquisitions, mergers and all
the relevant information
regarding market share.
This page provides
information ot the official
postal address, email address,
contact numbers, Facebook
page and social media
information.
Providing information about
the company and leadership
Providing specific
information about the
product, brand and the
different flavor’s available
Providing information on
how clients can access
products
1
MOD 4 COURSE PROJECT #2
Module 04 Course Project #2
Analysis of the Industry
Matthew Marquette
Rasmussen College GEB4230-01
Author Note
This paper is being submitted on September 9, 2018 for Professor Karen Goss GEB4230-01Online
2
MOD 4 COURSE PROJECT #2
Overview
The soft drink industry in America ang globally is made up of two main sub industries or
manufacturing systems. The flavoring syrup and concentrate manufacturing and the soft drink
manufacturing. Most of the soft drinks which are usually bottled follow a life cycle consisting of
production of the syrup, moving to bottlers and then to distribution stages. The main activities
associated with the product life cycle include producing the syrup and softdrink, marketing of the
products and distributing them. As from 2005, the industry has recorded an annual growth rate of
1.8 % but these rates are feared to have gone down slightly for the past five years due to the
alarm raised Over health concerns.
Trends and opportunities in the soft drink industry
Following the dynamic nature of the soft drink industry as well as the global demand for
more healthy beverages, soft drink manufacturers are now upping their game to meet the
demands of the market and as well increase their chances of more sales, therefore, presenting big
opportunities (Adachi, 2017). Some of the trends that have been observed in the industry recently
include:
✓ Reduction on sugar content in products and shifting to the manufacturing of healthier
products.
✓ Utilization of natural flavors.
✓ Increased interest in exotic drinks.
✓ Shift to internet and personalized marketing.
✓ Shift to inclusion of manufacturing of products for the ageing population commonly
known as adultification.
3
MOD 4 COURSE PROJECT #2
The opportunities presenting in the industry include:
✓ The increase in urbanization rates not only in America but globally creating a potential
for more consumers.
✓ Economic boosts like the increase in disposable income leaving people with more money
to spend.
Major competitors.
As mentioned earlier, RefreshNow is set to be rolled out in an industry that is
characterized by fierce competition. Some of the major competitors in the industry include CocaCola ( a long term giant covering 28·6%), PepsiCo, Inc. (26·8%), Snapple (8·6%), Cott Jones
soda among others.
Industry challenges
The first challenge that RefreshNow is set to meet in the industry is competition. The
existence of well established brands like Coca-Cola that already have grasped a good share of the
market pose a major challenge for new entrants. The already established players always tend
make it hard for new entrants to survive and even in most cases end up in acquisitions (Simion,
et al. 2017).
Health concerns and the anti-sugar campaign- Due to the link to fast foods and soft drinks to
health concerns, major organizations like the world health organization and the Food and Drug
Administration have in the recent times fiercely come out and mobilizing people against high
sugar take in these foods and drinks. This has led to more consumers turning away from most
soft drinks.
4
MOD 4 COURSE PROJECT #2
The challenge of differentiation in an already saturated market- As a new entrant in the soft
drink industry, one of the greatest challenges that RefreshNow will face is product differentiation
in a market that is already saturated and very dynamic. So much innovation has already occurred
in the soft drink industry for the past 10 years to a point that it has resulted to the reproduction of
the same products and brands making it hard to differentiate between one product and another
(Bennet, 2015).
Coping up with changing consumer demands- as time goes by, consumers are becoming
more and more informed and are presented with a number of options. More informed consumers
have higher expectations like demanding clean label products more environment friendliness
among others. this means manufacturers are always under pressure to keep up with the demands
of the consumers and industry at large.
5
MOD 4 COURSE PROJECT #2
References
Adachi, T. (2017). Vertical Integration and Common Agency: An Empirical Analysis of the US
Carbonated Soft Drink Industry. Economic Research Center Discussion Paper, (17).
Mumbua, M. L., Stephen, M. M., & Simon, M. M. (2017). ROLE OF BRANDING ON
CUSTOMER PREFERENCE IN THE SOFT DRINK INDUSTRY.
Bennett, S. (2015). Saturation points—know your market before you jump.

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