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The write-up is limited to twelve to fifteen double-spaced pages, not including a title page and exhibits (include as appendices). For this assignment, students are required to address an issue or problem faced by their company of choice and will analyze it using the techniques taught in this course (see the bold underlined text below for techniques discussed). Complete the required Major Case Analysis, they are also responsible for completing a PowerPoint or Prezi presentation (or presentation that uses another appropriate technology) highlighting their findings.The recommended length of the presentation is 8-10 slides. The presentation must be appropriate to college-level work, demonstrate critical analysis of the case, and be free of spelling and grammar errors.The presentation should outline the Major Case Analysis and contain the major topics that discuss the Major Case Analysis. It should also contain the critical-thinking topics contained in this course: making claims, use of evidence, recognizing and validating assumptions, causal claims, and being persuasive. You are free to choose any company for the case that is a publicly held company that is listed on a major stock exchange in the U.S. The Saint Leo core value of excellence will be assessed through a combination of the Major Case Analysis and the Major Case Analysis PowerPoint or Prezi Presentation. Students are expected to incorporate an integrated perspective of business utilizing critical-thinking techniques.
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GBA­398 Major Case Analysis
 Analyze
businesses from an
No Submission
Novice
Basic
Proficient
Exceptional
Points Equal 0
Section Points Possible (less than
19 points)
Section Points Possible (19­20
points)
• Central theme not well developed.
Alludes to examples or theories from
prior CBK courses but lacks
specificity.
• Identifies some issues, but fails to
clearly identify key problem(s).
• Supports analysis with CBK
perspectives, but in a cursory
manner and not well integrated.
• Paper is organized, information
mostly sequenced in a logical
manner, and key points not obvious.
Section Points Possible (21­23
points)
• Central theme developed, referring
to examples or theories from prior
CBK courses but lacks specificity.
• Clearly identifies problem(s) in
case.
• Supports analysis with appropriate
CBK perspectives, but lacks
specificity.
• Paper develops insights but does
not have a well­integrated approach.
• Paper is organized, information is
logically sequenced, but key points
not obvious.
Section Points Possible (24­25
points)
• Central theme clearly developed
that shows depth and understanding
of appropriate CBK content.
• Clearly identifies problem(s) in
case.
• Accurately supports analysis with
appropriate CBK content.
• Well­developed insights combining
multiple CBK perspectives into a
well­ integrated approach.
Paper is well organized, information
is logically sequenced, and key
points are obvious.
integrated perspective,
using the appropriate
CBK content. (Points
25)
No Assignment Submitted.
• Does not refer to examples or
theories from prior CBK courses.
• Fails to identify the central problem
in the case.
• Does not support posts with CBK
perspectives.
• Paper is disorganized, information
is not logically sequenced, and key
points not obvious.
 Integrate the
various components of
No Submission
Novice
Basic
Proficient
Exceptional
Points Equal 0
Section Points Possible (less than
19 points)
Section Points Possible (19­20
points)
Section Points Possible (21­23
points)
Section Points Possible (24­25
points)
• Central theme clearly developed
that shows depth and understanding
of the business decision.
• Supports decisions and
recommendations with specific
examples and uses multiple
components of a business.
a business and apply
them to complex
No Assignment Submitted.
• Central theme not present.
• Decisions not supported.
• Fails to incorporate multiple
components of a business, and
lacks specificity.
business decisions.
(Points 25)
Alludes to a central theme, but not clearly
developed.
Lacks specificity in decisions or
recommendations.
Supports decisions and recommendations
with brief examples.
Fails to incorporate multiple components of
a business, and lacks specificity.
 Apply critical
thinking techniques to
(Points 25)
• Supports decisions and
recommendations with examples
and multiple components of a
business, but lacks specificity.
No Submission
Novice
Basic
Proficient
Exceptional
Points Equal 0
Section Points Possible (less than
19 points)
• Does not refer to examples or
theories from prior CBK courses.
• Does not apply specific critical
thinking concepts.
Section Points Possible (19­20
points)
• CBK and critical thinking
components applied in a cursory
manner and not well integrated.
• Alludes to readings, but lacks
specificity in CBK content area.
Section Points Possible (21­23
points)
Section Points Possible (24­25
points)
• Supports analysis with specific
critical thinking examples and
theories.
• Applies critical thinking concepts in
an accurate and insightful manner.
solve integrated
business scenarios.
• Central theme developed, referring
to examples or theories from prior
CBK courses but lacks specificity.
No Assignment Submitted.
• Supports analysis with some
critical thinking concepts, but lacks
specificity.
• Applies critical thinking concepts in
an accurate manner, but lacks
insight.
 Demonstrate
the core value of
No Submission
Novice
Basic
Proficient
Exceptional
Points Equal 0
Section Points Possible (less than
15 points)
• Does not refer to examples or
theories from prior CBK courses and
does not apply critical thinking
components.
Section Points Possible (15­16
points)
• Alludes to readings, but lacks
specificity in decisions or
recommendations.
• Applies critical thinking concepts in
a cursory manner.
Section Points Possible (17­18
points)
Section Points Possible (19­20
points)
• CBK and critical thinking
components well integrated and
applied correctly to address key
issues in case.
Supports decisions and
recommendations with specific
examples and multiple components
of a business.
excellence through the
application of critical
No Assignment Submitted.
thinking and an
integrated view of the
organization. (Points
25)
 Writing
Grammar, punctuation,
• Supports decisions and
recommendations with specific
examples and multiple components
of a business, but lacks specificity.
No Submission
Novice
Basic
Proficient
Exceptional
Points Equal 0
Section Points Possible (less than
19 points)
Section Points Possible (19­20
points)
Section Points Possible (21­23
points)
• Three or four minor errors in
grammar, punctuation, etc.
Paper is properly formatted with
APA style.
Section Points Possible (24­25
points)
paragraph structure,
etc. Is appropriate.
• CBK and critical thinking
components applied correctly, but
not well integrated.
No Assignment Submitted.
APA Format (Points
25)
Grammar, punctuation, etc. has multiple
repeated errors.
One major error in grammar, punctuation,
etc.
Paper has multiple APA formatting errors.
Paper has one or two minor APA formatting
errors.
Outcomes Linked to Criteria
Criterion: Analyze businesses from an integrated perspective, using the appropriate CBK content. (Points 25)
• One or two minor errors in grammar,
punctuation, etc. (e.g. typos, missing
punctuation).
Paper is properly formatted with APA style.
GBA­398 Major Case Presentation
 Analyze
businesses from an
No Submission
Novice
Basic
Proficient
Exceptional
Points Equal 0
Section Points Possible (less than
19 points)
Section Points Possible (19­20
points)
• Central theme not well developed.
Alludes to examples or theories from
prior CBK courses but lacks
specificity.
• Identifies some issues, but fails to
clearly identify key problem(s).
• Supports analysis with CBK
perspectives, but in a cursory
manner and not well integrated.
• Presentation is organized,
information mostly sequenced in a
logical manner, and key points not
obvious.
Section Points Possible (21­23
points)
• Central theme developed, referring
to examples or theories from prior
CBK courses but lacks specificity.
• Clearly identifies problem(s) in
case.
• Supports analysis with appropriate
CBK perspectives, but lacks
specificity.
• Presentation develops insights but
does not have as a well­integrated
approach.
• Presentation is organized,
information is logically sequenced,
but key points not obvious.
Section Points Possible (24­25
points)
• Central theme clearly developed
that shows depth and understanding
of appropriate CBK content.
• Clearly identifies problem(s) in
case.
• Accurately supports analysis with
appropriate CBK content.
• Well­developed insights combining
multiple CBK perspectives into a
well­ integrated approach.
Presentation is well organized,
information is logically sequenced,
and key points are obvious.
integrated perspective,
using the appropriate
CBK content. (Points
25)
No Assignment Submitted.
• Does not refer to examples or
theories from prior CBK courses.
• Fails to identify the central problem
in the case.
• Does not support posts with CBK
perspectives.
• Presentation is disorganized,
information is not logically
sequenced, and key points not
obvious.
 Integrate the
various components of
No Submission
Novice
Basic
Proficient
Exceptional
Points Equal 0
Section Points Possible (less than
19 points)
Section Points Possible (19­20
points)
Section Points Possible (21­23
points)
Section Points Possible (24­25
points)
• Central theme clearly developed
that shows depth and understanding
of the business decision.
• Supports decisions and
recommendations with specific
examples and uses multiple
components of a business.
a business and apply
them to complex
business decisions.
(Points 25)
No Assignment Submitted.
• Central theme not present.
• Decisions not supported.
• Fails to incorporate multiple
components of a business, and
lacks specificity.
Alludes to a central theme, but not clearly
developed.
Lacks specificity in decisions or
recommendations.
Supports decisions and recommendations
with brief examples.
Fails to incorporate multiple components of
a business, and lacks specificity.
• Central theme developed, referring
to examples or theories from prior
CBK courses but lacks specificity.
• Supports decisions and
recommendations with examples
and multiple components of a
business, but lacks specificity.
 Apply critical
thinking techniques to
No Submission
Novice
Basic
Proficient
Exceptional
Points Equal 0
Section Points Possible (less than
19 points)
• Does not refer to examples or
theories from prior CBK courses.
• Does not use claims, evidence,
and persuasive techniques.
• Fails to identify and discusses
underlying assumptions.
• Does not apply specific critical
thinking concepts.
Section Points Possible (19­20
points)
• Alludes to readings, but lacks
specificity in decisions or
recommendations.
• Some use of claims, evidence, and
persuasive techniques.
• Underlying assumptions present,
but not clearly stated or presented.
• Applies critical thinking concepts in
a cursory manner.
Section Points Possible (21­23
points)
Section Points Possible (24­25
points)
• Supports analysis with specific
critical thinking examples and
theories.
• Superior use of claims, evidence,
and persuasive techniques.
• Clearly identifies and discusses
underlying assumptions.
• Applies critical thinking concepts in
an accurate and insightful manner.
solve integrated
business scenarios.
(Points 25)
No Assignment Submitted.
• Supports analysis with some
critical thinking concepts, but lacks
specificity.
• Adequate use of claims, evidence,
and persuasive techniques.
• Identifies and discusses some
underlying assumptions.
• Applies critical thinking concepts in
an accurate manner, but lacks
insight.
 Demonstrate
the core value of
No Submission
Novice
Basic
Proficient
Exceptional
Points Equal 0
Section Points Possible (less than
15 points)
• Does not refer to examples or
theories from prior CBK courses and
does not apply critical thinking
components.
Section Points Possible (15­16
points)
• CBK and critical thinking
components applied in a cursory
manner and not well integrated.
• Alludes to readings, but lacks
specificity in CBK content area.
Section Points Possible (17­18
points)
• CBK and critical thinking
components applied correctly, but
not well integrated.
• Supports decisions and
recommendations with specific
examples and multiple components
of a business, but lacks specificity.
Section Points Possible (19­20
points)
• CBK and critical thinking
components well integrated and
applied correctly to address key
issues in case.
Supports decisions and
recommendations with specific
examples and multiple components
of a business.
No Submission
Novice
Basic
Proficient
Exceptional
Points Equal 0
Section Points Possible (less than
19 points)
Section Points Possible (19­20
points)
Section Points Possible (21­23
points)
Section Points Possible (24­25
points)
excellence through the
application of critical
No Assignment Submitted.
thinking and an
integrated view of the
organization. (Points
25)
 Presentation
and Presentation
Slides (Points 25)
No Assignment Submitted.
Grammar, punctuation, etc. has multiple
repeated errors.
One major error in grammar, punctuation,
etc.
Three or four minor errors in grammar,
punctuation, etc.
Not presented (submitted slides only).
Presentation is inadequately rehearsed
and does not flow well.
Presentation seems adequately rehearsed
and captures paper’s essence.
PowerPoint slides lack professional style
and do not adhere to APA citation
guidelines.
PowerPoint slides are adequate but lack
innovation and professional style.
Presentation lacks a professional,
cohesive design. Slides are more of a
“read along” with too much text.
Outcomes Linked to Criteria
• One or two minor errors in
grammar, punctuation, etc. (e.g.
typos, missing punctuation).
• Presentation is well­rehearsed
captures the paper’s essence.
• PowerPoint slides are professional
in style and adhere to APA citation
guidelines.

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