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how_to_use_adobe_spark.docx
social_media_assignment__about_us_.docx
social_media_graphic_organizer_template.docx
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How to Use Adobe Spark (for the Social Media Assignment)
LOGGING IN TO ADOBE SPARK.
1.
Go to https://spark.adobe.com/sp/login
2.
Click ‘Sign up with email’ (unless you already have an AdobeID).
Note: If you are working on a tablet or phone, you will be sent to a download page.
Click the little icon in the top right corner to be taken to the main sign-up page
instead.
3.
Fill in your name and college email address. Create a password you’ll remember!
MAKING AN INFOGRAPHIC (FOR PART ONE)
1.
Log into Adobe Spark.
2.
Click the
3.
Choose ‘Create new… Web page’.
4.
Give your infographic a title, such as ‘East Side Mario’s Social Media
Strategy’.
5.
Click the photo bubble to add a background photo (optional).
6.
Use the + buttons to add content in the order you want it to appear.
button.
Use ‘split layout’ to show your screen
shot and text alongside one another.
Use ‘photogrid’ to show multiple
screenshots together if you wish to
share more than one sample of a
particular channel.
Choose ‘Add your image’, then ‘Upload photo’ to add your screenshots.
7.
Click ‘Share’ and choose ‘Publish and share link’ when you are done your work.
See next page…
CREATING SOCIAL MEDIA POSTS (FOR PART TWO)
Note: I highly recommend writing your posts in Microsoft Word first, then copy and pasting
into Adobe Spark. This will allow you to use spelling and grammar checker.
8.
Log into Adobe Spark.
9.
Click the
button.
10. Choose ‘Create new… Web page’. This will be your long-format post.
11. Give your post a title.
12. Click the photo bubble to add a background photo (optional).
13. Use the + buttons to add content in the order you want it to appear.
Use the ‘text’ tool to add your text.
Use ‘photo’ or ‘photogrid’ to add relevant
photos.
Choose ‘Add your image’, then ‘Upload
photo’ to add your own
images/screenshots, or search for stock
images within Spark.
14. Click ‘Share’ and choose ‘Publish and share link’ when you are done your work.
15. Return to the main page of Spark (you can use your browser’s back button).
16. Click the
button.
17. Choose ‘Instagram’, ‘Twitter’, or ‘Facebook post’ from the templates under ‘Stand out on
social’. This will create a short-format post.
18. Click visual elements, such as images, to change them.
19. Double-click text to edit it.
20. Use the ‘Add’ button to add extra elements.
21. Click ‘Share’ > ‘Link’ when you are done your work.
Social Media Assignment
This is an individual assignment. Please prepare and submit your own work.
Value: 15% of your final grade
Document type: draft: Word document, final copy: Adobe Spark
How to submit: submit draft Word document with Adobe links to Brightspace
Part one: Social media PROFILE
1.
Choose a hospitality business which is active across at least three different social media
platforms (e.g. any 3 of Twitter, Instagram, Tumblr, Facebook, Pinterest, LinkedIn, etc.).
2.
Read through at least five different short posts on each channel to get a sense of how the
business is using each platform.
3.
Create a graphic organizer to show how the business uses each platform (what is similar,
what is different?).
Include: Number of followers
Target audience (e.g. new vs. existing customers, age range, etc.)
Type of content
Purpose (e.g. to promote business, to connect with customers, to share info).
You may create your organizer by hand (submit a photo), use the template provided, or
create your own online/in Word.
4.
Submit your work to Brightspace once you have done parts two and three.
Part two: Social media long post (e.g. for Facebook or blog)
5.
Imagine you operate a small, local bakery/café/bistro and want to introduce the public to
your business (invent your own; do not Google).
6.
Write a 250-300 word post for a company blog or Facebook page introducing your
company. Write a draft in Word and run spell and grammar check (or Grammarly) before
posting.
Use the direct pattern – i.e. start with your main message then add details. Include:
•
•
•
•
•
Basic information about your venue customers will need.
How you got started – what was your inspiration? What is your history?
Culture of your business – what kind of place is this? What kind of people will be
your customers?
A relevant photo and caption (with citation and reference if not your own or an
Adobe Stock image).
A call-to-action closing (BONUS: add a social media incentive).
Here are a few examples:
https://vittoriatrattoria.com/#about
http://www.barlaurel.ca/
http://sconewitch.ca/2016/10/welcome-to-the-sconewitch-blog/
Do not use content from these or other examples; you must write your own posts.
Part three: Social media short post (e.g. for Twitter or Instagram)
7.
Reformat the same message as above into two short posts (no more than 280
characters [characters = letters + spaces]). Include:
•
•
•
•
8.
Copy and paste your work from Word to Adobe Spark. See the handout ‘How to Use
Adobe Spark’ for more detailed instructions.
•
•
•
•
•
•
•
•
•
•
9.
The main idea of your message above.
An image.
Appropriate hash tags.
The link to your long post (you will get this in the next step).
Create a free account at https://spark.adobe.com
Choose ‘Sign up with email’ and use your college email address.
Click the + button then search for ‘Web page’ (or click the ‘Web page’ button).
Click the + button and choose ‘text’, ‘photo’, ‘photo grid’ and/or ‘split layout’ to add
content to your long post.
Use the ‘Share’ button to get a link (choose ‘Publish and share link’). Add it to your
Word document.
Return to the Spark main page. Click + again.
Choose ‘Instagram’, ‘Twitter’, or ‘Facebook post’ from the templates under ‘Stand
out on social’.
Add the content for your first short-format post, including the link you just copied
from your long post.
Use the ‘Share’ button to get a link. Add it to your Word document.
Repeat for second short post.
Post your draft with the links to your final copies into Brightspace.
EVALUATION: SOCIAL MEDIA
PART ONE: ANALYSIS
Clear, descriptive analysis of how business is using each platform
Clear distinction between the various platforms
Specific data provided for each platform
Organized, visually appealing presentation
Analysis total
/3
/2
/3
/2
/ 10
PART TWO: CREATION
Long post
Clear, concise title that generates interest
Clearly visible, relevant image with citation
Clear, concise topic statement (application of direct pattern)
Clear, concise introductory details (inspiration + culture)
Call to action closing (bonus for SM incentive)
Appropriate tone and writing style
Logical organization and paragraphing
Long post total
/1
/1
/1
/5
/1
/1
/2
/ 12
Short post
Clear, concise statement of main message (x2)
Clearly visible, relevant image with citation (x2)
Convincing, enthusiastic (but professional) tone
Appropriate use of hashtags (x2)
Links to main post (x2)
Visually appealing design (x2)
Short post total
/2
/2
/2
/2
/2
/2
/ 12
Spelling and grammar multiplier:
x 1 = few or no errors; clearly understandable message throughout
x .95 = no major errors; some minor sentence issues
x .9 = few major errors; some sentences unclear
x .85 = some inappropriate word choices or minor second-language issues
x .8 = frequent second-language errors or frequent errors but spell check run
x .7 = frequent or obviously careless errors; failure to run spell check
ASSIGNMENT TOTAL:
/ 34
Social media graphic organizer:
Platform:
Followers:
Audience:
Purpose:
Content:
What’s unique?
Similarities:
Platform:
Platform:
Followers:
Audience:
Purpose:
Content:
Followers:
Audience:
Purpose:
Content:
What’s unique?
What’s unique?
…
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