OverviewPart 2 asks you to formalize your Project 2 visual analysis by writing a 1,000 – 1,200-word essay that identifies a stakeholder’s argument that has been communicated through two of its visual images. Prior to this assignment, you have chosen a stakeholder (organization) and two of its images and created substantial content by answering guiding questions. This Part 2 assignment asks that you to more critically analyze the visual and rhetorical strategies this organization implements in its campaign and analyze how these visual arguments reflect the organization’s goals, which encompass its interests, missions, and message.Skills & StrategiesThis Part 2 assignment will help you todetermine a stakeholder’s goals, which encompass its interests. missions, and messageanalyze further the rhetorical situation associated with the stakeholder’s two imagesexamine the rhetorical strategies used in the two images that support the stakeholder’s goalssubstantiate your visual analysis with researchidentify and develop organizational strategies that contribute to the effective delivery of information and presentationconstruct an introduction and solid thesis that presents the relationship between the two images and the stakeholder’s goalswrite a conclusion that highlights the main points and considers forward-thinking research ideas for research/actioncite sources according to the assigned requirementsDescription (and Step by Step)Part 2 should be a fully-developed 1,000 – 1,200-word essay that analyzes how the two visual arguments reflect the concerns of the stakeholder and discuss visual rhetorical strategies that establish relationships between the two images. This draft should include an introduction and thesis, all major points, evidence to support these points (including in-text citations from appropriate sources), and a Works Cited page. The draft must also include the two images you have analyzed, embedded into your draft.This draft should include the following steps:An introduction that clearly identifies the stakeholder and its background (context), the controversial issue, and the thesis that presents the relationship between the two images and the stakeholder’s main argument, including how the two images represent the stakeholder’s goals, which encompass its interests, missions, and messageAn analysis of the rhetorical strategies used in both images, taking into consideration audience, message, purpose, rhetorical appeals, and/or rhetorical fallacies (if they exist), and pointing to specific details from the image to support your claimAn integration of at least three sources into your visual analysis; one must be a source from the stakeholder, and the others may come from secondary sources about the stakeholder or about the images discussed.A conclusion that highlights the main points and considers forward-thinking research ideas for research/actionA Works Cited pageHelpful HintsAs you perform your visual analysis of the two images, keep your focus on the relationship between the two images and the stakeholder’s main argument, including how the two images represent the stakeholder’s goals, which encompass its interests, missions, and message.Evidence from your 3 sources should be smoothly integrated into your visual analysis, rather than presented as a tag on. In other words, your research should help to provide context and further support for your analysis and thesis.Find an organizational pattern that advances your thesis. Use topic sentences to introduce each analysis component, followed by supporting details. Use transitions to move from one idea to another.- Part 1 is attached.
visual_analysis.docx
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Surname 1
Name
Professor
Course
Date
Visual Analysis
Image 1
Image 2
Surname 2
The aim of image 1 is to create awareness of the areas that the Bureau of Consumer
Protection deal with in an attempt to protect consumers. From image 1, it is clear that the Bureau
of Consumer Protection has six main divisions (Federal Trade Commission). The picture shows
that the Bureau’s main aim is to protect consumers of all demographic groups. The use of an
umbrella that is captioned consumer protection signifies the protection role of the board tom
consumers. In image 1, the stakeholder uses logos by stating the divisions of the Bureau which
can easily be referenced. The use of an umbrella also points to the use of logos since people
know that umbrellas are meant for consumer protection. The consumers being protected in the
image represent an American family. By using a family, the stakeholder directly points to the
basic unit of American life and therefore the feeling of a need for consumer protection. Ethos,
like logos is also used through the enumeration of the six divisions of the bureau. The image
demonstrates an appeal to timeliness by indicating the presence of vulnerable demographic
groups among the consumers that need protections. The demographic groups include children
and the elderly that form a significant proportion of the American population and who need
protection from deceptive practices and exploitation.
On the other hand, the goal of image 2 is to convey the message that hybrid cars are
expensive to maintain. From image 2, it is clear that the car has a breakdown. The owner has no
immediate help and is reading what can be assumed to be the manual of the car. He is also
making a call which gives the indication that the manufacturer is giving instructions to
troubleshoot the problem since it is not easy to get a mechanic to fix the problem. The use of
logic is demonstrated by showing that the car has a breakdown and needs repair; the bonnet has
been opened to check for the problem. The fact that no one is around to offer help and that the
owner has to make a distant call and verify from a manual also indicates to the use of logic in the
Surname 3
image. The fact that the owner is seated alone on the road and seeking far away help appeals to
the emotion of helplessness and distress that a person gets when a hybrid vehicles breaks down.
Ethos is demonstrated by showing a valid number plate and a known brand – Ford – which
manufactures hybrid cars. An appeal to timeliness is demonstrated by showcasing a hybrid car
that has undergone a break down.
Surname 4
Work Cited
Federal Trade Commission. “About The Bureau Of Consumer Protection.” Federal Trade
Commission. N.p., 2019. Web. 22 Feb. 2019.
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