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write a rhetorical analysis essay in 1500 words.read three sample essay first.then follow the outline and write a similar essay with sample essay, separate each part by different topic which is same as sample essay.The RA assignment is the article that we need to analysis.The jpg file is the outline.
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Yanni Smith
This is a clear well-written RA.
LLD 100A
Professor Joseph
11 October 2018
Rhetorical Analysis
A rhetorical analysis is an essay that analyzes the different techniques authors use in their
writing in order to fulfill the purpose of persuading, informing, or entertaining the audience. The
purpose of this type of essay is to examine how the writer writes and to determine whether or not
the writer was successful in achieving their goals. By doing a rhetorical analysis, writers can
determine the effectiveness of the writing strategies used. As a writer, I hope to become more
aware of how the writer influences my thought process and reactions to any piece of writing. In
this essay, I will be analyzing a document in my discipline of business and finance. It is a
document from Tesla, Inc. called Code of Business Conduct and Ethics. I will be discussing the
rhetorical situation of the document, in addition to the writing strategies and appeals the
company uses within the corporate governance document. (A brief introduction that answers all
the questions given in the outline).
Rhetorical Situation
It is a four-page document that was published on the official Tesla website under the
section Investors. This type of document is written all the time in the business field as it is
important for companies to present to its employee’s specific business practices and procedures
that must be followed within the company. Tesla, the author of the document wants to inform
and guide all its employees, directors, and officers about the basic principles of conduct and
ethics. It is evident that the primary audience for this piece of writing includes employees of all
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levels working for Tesla Motors, Inc. These codes were written for this specific discourse
community. This community of Tesla employees expects to become aware of the practices and
procedures of the company as well as how to avoid improper behavior. (A clear paragraph that
covers all the elements of the rhetorical situation).
Analysis
Organization/ Style/ Language:
The Code of Business Conduct and Ethics is an online document that is available to the
public and can be found on the official Tesla webpage. Just like any essay, it contains a title and
an introduction. Presentation wise, the document contains multiple font sizes with some words in
bold and italics while other phrases are underlined. An example of variation in the font is the
word “Tesla” which is written in big red letters on the upper-left hand side of the document.
Another example is how each code heading is written in bold compared to the rest of the
paragraph. Utilizing this presentation style suits the purpose of the document because the bolded
codes give a quick overview of the article. A strategy that stands out the most is the use of
numbers to separate the different ethical codes. The author makes the document easier to read by
numerically separating the codes which makes it efficient for the reader to find a specific code.
The language in the document is formal considering it is a business document that covers
a wide range of business practices and procedures. For instance, some given titles include
“Protection and Proper Use of Company Assets” and “Competition and Fair Dealing”.
Throughout the document some technical terms are used, but not to the extent where readers
from outside of the discourse community cannot understand. The ideas are written in complete
sentences and standard grammar is used. Paragraph length varies on each individual code, so it is
not consistent in length. The shortest statement appears to be Code 6 which is called
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“Discrimination and Harassment” in comparison to the longest in length which is Code 14 called
“Compliance Procedures”. The style and language suit the message the author is trying to
convey because the document needs to be written formally in order to be taken seriously by the
employees in the Company. Language is very important because everyone in and out of the
Company needs to understand the basic principles and procedures in order to not have any legal
issues with Tesla. (This description of the article gives a the reader a good understanding of the
document being analyzed).
Development of Ideas
Strategies:
Division and classification is a strategy in which the author separates items into parts or
sections and then examines the parts in relationship to the whole. In Code of Business Conduct
and Ethics, the author uses the strategy of division and classification to organize and to make it
easier for the audience to identify the business codes. Tesla, the author, chose to separate each
code because each individual code needs to be defined, explained, and exemplified. An example
from the text is how the business document is divided into fourteen distinct codes. To further
prove my point, Code 14 “Compliance Procedures” is divided further into steps on how to handle
a questionable situation in the Company. This rhetorical strategy is an effective method because
the audience is able to go through the document and easily find the code that fits their situation in
case of a code violation. (Good paragraphs that give a point, example and explain how and why
the author has used the strategy)
Exemplification is another rhetorical strategy that the author uses throughout the
document. It is when the writer uses examples to support or elaborate an idea. Tesla uses this
writing strategy to make the audience have an idea of what is considered ethical and unethical in
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a business setting. Throughout the document the author frequently uses the phrases “examples
include” and “for example” to elaborate on the ethical code. In the section called “Discrimination
and Harassment” which is code 6, the author wrote “examples include derogatory comments
based on racial or ethnic characteristics and unwelcome sexual advances.” The author tries to
elaborate on the idea that discrimination and harassment will not be tolerated at Tesla. The
author chose this as a strategy because in order for the reader to fully understand the concept, the
author has to include examples of what to do and what no to do, or what counts in uncertain
situations, so that the employees of Tesla can proceed without violating any codes. (Again a
good paragraph)
Definition is the most important rhetorical strategy used compared to the other two
writing strategies. Definitions are necessary to clearly outline and explain an idea or concept.
Companies need to keep in mind that people have different definitions to distinct words, so it is
their duty to have set definitions for broad terms, especially controversial ones. In the document
several terms were defined. Conflict of interest was one of many and it was defined as having a
private interest that interferes in any way with the interests of the Company; this came from code
2 which is called “Conflicts of Interest”. Tesla chose definition as one of their strategies because
they wanted to eliminate any ambiguity surrounding the term and make it clear to the reader.
Everyone has different meanings for different words, so it is effective and necessary to provide
the reader with the Company’s definition so it is clear and understandable. (Good paragraph, but
overall since the writer says this is the most important strategy, it should have come after
division and classification and before exemplification).
Rhetorical Appeals:
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Logos appeals the reader’s sense of logic and reason, this includes case studies,
definitions, and explanations of ideas. In Code of Business Conduct and Ethics, logos is very
common all through the document. The definitions and explanations of the codes were an
indication that logos was present. Code 10 states that “proprietary information includes
intellectual property such as trade secrets, etc.” That sentence was an example of how an idea
was further explained by providing examples of what is considered intellectual property. By
defining proprietary information, the reader is able to understand what counts as that and is left
without any doubt. Another example from the text that appeals to the audience’s reasoning is “to
use non-public information for personal financial benefit or to ‘tip’ others who might make an
investment decision… is not only unethical but also illegal” (Code 3). It appeals to the reader’s
reason as to why not engage in this sort of unethical behavior. The word “illegal” in this sentence
has a negative connotation, so the audience can assume that there will be grave consequences if
the code is violated in any way.
An ethos appeal gives the audience a sense of the author’s credibility. This document is
credible and reliable because it was published under the official Tesla website. Code of Business
Conduct and Ethics is a highly important document since it is the foundation of Tesla’s
principles and guidelines. Ethos establishes credibility because the highest members of the
company, which are the Board of Directors, have adopted this document and the website is a
credible source because it is Tesla’s official page.
Pathos is the last rhetorical appeal in the triangle. Pathos appeals to the audience’s
emotions, values, and assumptions. The first example states, “Any employee may submit a good
faith concern regarding questionable…matters without fear of dismissal or retaliation” (Code
13). The language here provokes an emotional response because it makes the reader feel safe to
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speak up in their workplace if there are any issues. The second example states that “those who
violate the standards will be subject to disciplinary action, up to and including termination of
employment” (Introduction). The use of strong phrases like “termination of employment” makes
the reader fearful of violating the codes because they could lose their employment. (Good
paragraphs that clearly explain the use of the appeals in the document).
Conclusion
I believe that the writing strategies used in Code of Business Conduct and Ethics made
the document a strong one for the type of discipline because it was straight forward, easy to
understand, and style-wise it was easy on the eyes. It contained many strengths some of which
include the amount of logos used throughout the document, rhetorical strategies, and the
language chosen for it. Logos is one of the appeals that is widely used within the document
because it appeals to the audience’s logic and reasoning. Many definitions and explanations were
provided so that employees could have a better understanding of the different business codes.
The author’s purpose is to inform the reader about the basic principles and guidelines of Tesla;
therefore, it is the author’s responsibility to be as transparent as can be. Another strength is the
use of definition as a rhetorical strategy. Since the objective is to be clear about the concepts
discussed, it is essential for the author to include the definitions of certain terminology. The
language that was chosen for this type of document was ideal because it gives the Company a
sense of authority. In order for it to be taken seriously it needs to be well written and include
technical terms, but not too many which could make it difficult for employees to comprehend.
Overall, the author was able to accomplish their goal of informing its audience about the
company’s business ethics. (This paragraph gives the overall evaluation of the article).
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My experience with this rhetorical analysis assignment has made me aware of the
different techniques writer’s incorporate in their writing to achieve their purpose of either
informing, entertaining, or persuading their intended audience. I learned that these rhetorical
components are necessary in order to succeed as a writer. When such elements lack or are weak,
then the writer fails to get their message across. Now that I am aware of this, I will integrate
these rhetorical appeals and strategies into my writing in the future. (This explains what the
writer has learned by doing an RA).
Good, clear language, good examples that support the point being made, minimal grammar
errors.
This RA is well written and would be a 4 (on the portfolio scoring rubric) or an A.
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Tom Smith
A well-written RA with clear well-developed paragraphs. Would be a 4 or an A.
LLD 100A
RA Assignment
Rhetorical Analysis of Research Paper
“Energy-Efficient Hexamine Production Process” By Anita Kovac Kralj
Rhetoric is the art of communication, and it appears in any form of effective writing. To
achieve rhetorical writing, the author chooses the best method amongst all strategies and appeals
available to enhance their communication with a certain community. By understanding and
analyzing the rhetoric being used in each different kind of document, such as engineering or
science lab report, teaching plan, research paper, etc, an amateur writer can learn and develop the
skill of using rhetoric in their own writing, and thus satisfying the expectation of the audience in
their community and enhancing their communication skills. In the article “Energy-Efficient
Hexamine Production Process”, Anita Kovac Kralj uses her rhetorical writing skills to effectively
illustrate her method of producing Hexane to the readers in chemistry and chemical engineering
community.
Rhetorical Situation
Text And Context
“Energy-Efficient Hexamine Production Process” is a three-page long research paper that
simulates the best process to produce hexamine. The paper belongs to the Chemistry discipline
and Chemical Engineering discipline. The paper is found in one of the chemical engineering
organization’s websites, sourced from Advanced Chemical Engineering Research Vol.2
September, 2013. Since hexamine is an important and interesting chemical in the industry, the
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research gained attention within Chemical Engineering community and is often used in the
chemical engineering field.
Author, Purpose, and Audience.
Under discipline of chemical engineering, the author and the audience of “EnergyEfficient Hexamine Production Process” belong to the same discourse community: those who
have a fine background knowledge of chemistry and engineering. The credit of this paper is
given to Anita Kovac Kralj, a researcher and a faculty of Chemistry and Chemical Engineering
department of University of Maribor. She writes this paper for the benefit of chemical engineer
community, with the purpose to inform the reader about the best method to produce 42%
hexamine solution. From this paper, the audience expects to learn new knowledge through the
author’s research. Since the purpose of this paper satisfies the expectation of audience, the
communication between the writer and the audience is more effective.
Development of Idea and Analysis
Style and Organization
Since “Energy-Efficient Hexamine Production Process” is an scientific research paper in
the chemistry and engineering field, the author expresses a serious and formal tone. There is no
humorous manner in the paper, everything is straightforward. Throughout the text, Kralj uses the
words such as “organic compound”, “energy density”, “solute”, “polar”, etc. Without a basic
knowledge in Chemistry, the audience would take a long time to interpret and understand the
paper. All results are exact numbers from the experiments and are supported by explanation and
reasonable analysis. Along with the tone, the author follows the format of a research paper. It has
an introduction to provide the background and some knowledge for the subject, the process to
follow, the results of the experiment, and the conclusion to summarize the results and give the
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final conclusion of the process. The author also gives the abstract and reference to strengthen the
credibility of the paper. Thus, by using the appropriate tone and style for the chemistry and
engineering field, the author succeeds in making a research paper that is reliable.
Strategies
One of the strategies being used is Compare and Contrast, which illustrate the differences
between 2 matters. In the paper, this strategy is used most when describing the processes of
hexamine production. Kralj provides two processes and results for the reactor with outlet
temperatures of 80oC and 102oC. The Compare and Contrast strategy is best used when the
author compares the process at 100oC, 101oC, and 102oC, “a temperature of 100oC provides 35%
aqueous hexamine solution but at 102oC this is 50.3%.” (Kralj 2) In the analysis, the author
concludes that the best production is at 102oC because it has more available heat flow, or
energy. Since the purpose of the paper is to find the best way to produce the hexamine, it is
reasonable to use Compare and Contrast to illustrate which process yields better results.
Meanwhile, the audience can easily see the differences between the two processes and determine
that at temperature of 102oC, the production is more efficient. It is rare to see compare and
contrast in a research paper, but this strategy is used for this paper because the point of the
author’s research is to find the better method for hexamine production.
Another strategy being used by Kralj is process analysis, a strategy that describes the
steps and explores how and why each steps works in the process. It is easy to find this strategy in
the section of Hexamine Production. Kralj uses this strategy to describe the phenomena of the
production. The author carefully addresses that she uses the Aspen Plus simulator by Aspen
Technology version 2004 for all calculations in the production of hexamine because it is
“common”, and it analyzes most of the measurements needed. Furthermore, Kralj also describes
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the conditions of the production, such as “continuous hexamine production is produced under a
constant pressure of 1 bar,” (Kralj 2) and the temperatures being used. Process Analysis is the
most important strategy in writing the research paper because the audience, the follow-up
researchers, will follow everything in the provided procedure. These researchers will have an
easier time to do all steps if they understand why and how each steps are used, and which
instruments will make the steps easier to do. Thus, when the author carefully spends time and
effort in the process analysis, it makes the research paper more valuable, and it can be used for
further investigation.
Besides the important Compare and Contrast and Process Analysis strategies, the author
uses some other strategies, the most notable one being definition. The definition strategy appears
mostly in the introduction, which defines unfamiliar terms. The author gives the definition of
Meissner process, “an optimum method to produce hexamine from formaldehyde and gaseous
ammonia during which the reaction and crystallization stages take place simultaneously in order
to produce crystalline hexamine.” (Kralj 1) Also, the author carefully explains the characteristics
of hexamine as a “heterocyclic organic compound that can be prepared by the reaction of
formaldehyde and ammonia.” (Kralj 1) By giving these definition, author provide extra
knowledge about the hexamine production for readers. This extra knowledge is required to
understand the overall research and the research paper. Without these specific definitions, the
audience may miss some point of this paper, and audience would have to pause and spend time
to search for these terms before proceeding the remainder of this paper. If the paper does not
provide enough information, it reduces the worth of the paper. Thus, definition is another
important strategy of writing research paper.
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Appeals
Among three kinds of appeals, pathos, logos, and ethos, Kralj uses pathos the most. In
this research paper, the author utilizes pathos to enhance the value and importance of her
research. For instance, “The aim …
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