Select Page
  

I send you the whole information and you did a grade job, but there is still something to fix
coversheet___accounting__analysis_and_marketing.odt

20190216122318task_1…..docx

Don't use plagiarized sources. Get Your Custom Essay on
LSIB Business Analysis: Gillette United Kingdom and marketing principles
Just from $10/Page
Order Essay

20190216121640outline….__2_.docx

yernur_yermek_task_3.docx

yernur_yermek_task_2.pptx

Unformatted Attachment Preview

Assignment Brief and Cover Sheet
EduQual – Diploma in Business and Marketing Management (SCQF level 8)
Learner Name: YERMUR
Assignment Title: Assignment 1: Business
Assignment Reference:
Accounting, Business Analysis and Principles of
Marketing
Unit Title(s) : Business Accounting, Business Analysis and Principles of Marketing
Date issued to learner:
Actual date submitted:
Name of Assessor(s): SNIGDHA SUBHADARSINI
Hand-in Deadline:
Note to Learners
Please ensure that you: 1) Provide your full name in the box given above; and 2) sign off
the Learner Statement provided at the end of this assignment cover sheet
Learning
Outcome
1.
Task
1
Assessment Criteria
Assessment of this outcome will
require a learner to demonstrate that
they can:
Business
Analysis
LO1,
LO2,
LO3;
Business
Accounti
ng LO1,
LO3
For a selected
organisation, identify
primary and secondary
sources of data
concerning costing,
pricing and investment
decision- making
techniques. Use
business presentation
tools to construct a
Mar
ks
Alloc
ated
Evidence presented to meet
published criteria
Mark
Given
30
Learner has taken the
example of a GILLETTE, UK.
Learner has included a brief
introduction of the
Company.
27
Learner has submitted a PPT
and included an explanation
in the word file.
presentation to
communicate your data,
results and conclusions
to an appropriate
audience  Choose and
plan appropriate survey
methods, sampling
techniques and
questionnaires and
collect and collate data 
Explain how appropriate
accounting techniques
support effective
decision making,
including pricing and
investment decisions. In
so doing, you should
explain budgets,
calculation of unit costs,
selected investment
appraisal techniques
and identify the sources
of finance available to a
business.
Research methods such as
primary data, secondary
data, types of primary data
such as quantitative,
qualitative, and sampling
methods are presented by
the learner in details
Learner has presented the
data collection plan, survey
methods and questionnaires
design for Gillette.
Learner has excellently
presented the collected data
on Gillette, UK through
graphs and included a
summary on the analysed
data.
Learner has included the
forecasted market for
Gillette with changing trends
and presented it aptly.
Learner has submitted a
formal business report on
Gillette’s Customer’s
Preferences.
To do:


Explain types of
costing such as
variable, semivariable, direct,
indirect etc.
with example of
Gillette.
Types of
investments,
investment
appraisal
techniques such
as payback
period, IRR,
Accounting rate
of return etc.
should be
discussed.
Discuss sources
of finance and

2.
Task
2
Business
Accounti
ng: LO1,
LO2
3.
Task
3
Principle
s of
Marketi
ng: LO1;
LO2; LO3
For your selected
organisation, use
financial and
management
accounting techniques
to explain, record and
interpret financial data,
financial statements and
preparation of budgets.
Your response should
feature:  Comparison of
different types of
financial statements and
their appropriateness
for different types of
business.  Explanation
and application of
management
accounting techniques
to classify and calculate
costs; to prepare
budgets for your
selected organisation. In
your response, you
should:  classify
different types of cost 
use different costing
methods for your
calculations  select
appropriate budget
methods for preparation
of a budget
For a selected
organisation  Explain
the elements of the
marketing concept and
processes, and their
relation to the costs and
benefits of its marketing
orientation.  Propose
segmentation, targeting
and positioning criteria
pricing
strategies.
Unit cost
calculation for
Gillette products
should be
included.
30
To do: Discuss various financial
statement such as
balancesheet, incomeexpense statement, cash
flow statement with the
help Case Study.
 Present the financial
statements in tabular
format.
 Meaning of accounting,
business accounting and
cost accounting should
be explained.
 Types of costing
methods should be
included with numerical
examples.
 Budgeting and
budgeting methods
should be explained.
 Present the budget
statement of a selected
organisation.
0
30
Learner has defined
marketing concepts with
different approaches.
28
The elements of marketing
and marketing scope is
discussed by the learner.
Marketing mix is discussed
with the Case Study of
Amazon.
for its products and/or
services in response to
existing marketing
problems/issues. (For
example: how would 2
major retail
organisations such as
Tesco or Marks and
Spencer respond to
their current problems?)
 Differentiate between
the marketing mix and
the extended marketing
mix, and explain the role
of the marketing mix in
sustaining competitive
advantage.
Structure and Format
• Relevance to the tasks,
professional tone and format
of response (2 marks).
Learner has conducted
environmental analysis of
Amazon through SWOT and
PESTLE Analysis.
Segmentation criteria is
proposed for products in
diferent markets along with
its benefits.
Targeting and Positioning is
discussed for chosen Amzon
products.
10
Relationship between
segmentation and
positioning is discussed,
along with its influence over
marketing mix.
Appropriate formatting, intext references and
referencing is done.

Harvard Referencing (8
marks)
• In-text citation
• Bibliography, listed correctly
and correlates to references
made
• Accurate, correctlyformatted footnotes
• Integration of: supporting
concepts, frameworks, critical
thinking.
Total

Assignment is
too long.Please
shorten the
assignment.
Tasks are
incomplete.
100
[Repeat rows and columns as necessary for each additional Learning Outcome]
Assessor’s additional feedback and comments:
Assessment Decision
Pass ☐
Further work to be done ☐ X
4
59
Assessor Declaration
I confirm that the work submitted for this assignment was checked against valid Turnitin
plagiarism software, and the receipt for this check is attached .
Assessor’s Signature
Date
Internal Quality Assurer (IQA) feedback and comment for Assessor: All learning outcomes
are achieved by the learner with Merit.
IQA’s Name
IQA’s Signature
Date (DD/MM/YYYY)
Learner Declaration
Please sign the authenticity statement below to confirm the work as your own. In so doing,
you are confirming that there has been no cheating or copying in producing the work and
that any sources of information used in your work have been properly referenced.
Learner Statement
Before submitting your assignment for marking and scrutiny, please read Statement A and
Statement B (below). Tick the box alongside the statement which most applies before
signing and dating this form.
Statement A
My submitted assignment is my own work. ☐
Statement B
My submitted assignment is my own work, but with some help
as outlined on the reverse of this sheet. ☐
Learner’s Signature
Date (DD/MM/YYYY)
Optional:
I hereby give my permission for my work to be used by the centre for future training and/or
exemplar purposes. ☐
Business Analysis 1
Business Analysis: Gillette United Kingdom
Student’s Name
Course Name
Institution
Location of Institute
Date
Business Analysis 2
Table of Contents
Cover Page…………………………………………………………………………………………1
Table of Contents………………………………………………………………………………….2
Introduction: Company Description……………………………………………………………….3
Learning Objective 1: Task one…………………………………………………………….…….3
1.1 Data collection plan (primary and secondary methods)……………………………………….3
1.2 Survey methodology and the used sampling frame……………………………………………4
1.3 Questionnaire design…………………………………………………………………………..4
Learning Objective 2: Task Two………………………………………………………………….5
2.1 Collected Data Summary for Gillette…………………………………………………………5
2.2 Results Analysis and Conclusion……………………………………………………………..9
2.3 Gillette’s data analysis using measures of dispersion…………………………………………9
2.4 Explanation of how quartiles, percentiles, and correlation coefficient are used to draw the
final conclusions…………………………………………………………………………………..9
Learning Objective 3: Task Three……………………………………………………………….10
3.1 Gillette’s Scenario Graphs Presentation……………………………………………………..11
3.2 Trend Lines created to help in Forecasting the Scenarios Information………………………12
3.3 Formal Business Report………………………………………………………………………13
3.4 Business Presentation to Disseminate the Information to a Business Audience…………….14
Conclusion…………………………………………………………………………………….…14
References………………………………………………………………………………………..15
Business Analysis 3
Introduction: Company Description
Gillette is an international safety razors and personal care products such as shaving supplies
that are owned by a multinational corporation known as Procter and Gamble. It was first introduced
in 1901, and it has been around all these years. This paper considers a Gillette business in the
United Kingdom and analyses how it was not able to focus well on its product innovation or
modernization in the face of competition. In 1962, Wilkinson Sword introduced the stainless
blades which brought stiff competition to the Gillette’s products line as they had enjoyed market
monopoly and they had been achieving diversified achievements.
Additionally, the competition from the Sword’s stainless blades came in at a time when
Gillette had earned the highest ascendancy in the market in terms of product development. This
caused Gillette to be aggressive on their product development, and they started to advance their
products through innovation until today. The new product innovation drove up sales, and their
products were doing well, and they improved their market share up to date where they command
a significant market share and remain competitive. On the contrary, product innovation for wet
shaving markets have come to an end, and this paper examines how the UK Gillette business can
solve the problem.
Learning Outcome 1: Task one
1.1 Data collection plan (primary and secondary methods) for the Gillette Business in
the United Kingdom.
There are two main sources for data collection namely primary data and secondary data
sources from where we collect primary and secondary data. The primary data is collected through
interviews, research, and observations conducted by the researcher. For primary data, it is crucial
Business Analysis 4
to get direct feedback from customers through interviews and observations. Gillette can use an ecommerce link which is very useful to get data from their potential and esteemed customers using
a simple questionnaire. On the contrary, secondary data is second-hand information/data collected
by any person for any use apart from the user purpose, and it is not related to the current research
problem. In other words, it is data that is already existing (Editorial Board 2012). Considering the
Gillette case at hand, the best plan for the data collection for both primary and secondary data is
informal interviews, telephone surveys, questionnaires, and customer observations, alongside
analysis of prior business details and finally utilizing the company website to get feedback from
customers.
1.2 Survey methodology and the sampling frame used
In the Gillette business case, we are going to use the qualitative data collection methods in
particular questionnaires and interviews. From the definition, this survey methodology suites the
case because it is exploratory and concerned with understanding reasons or motivations underlying
particular trend or behavior (Neuman 2013). In the case of Gillette business in the United
Kingdom, we are concerned with customers’ feelings and motivations causing them to use the
Gillette products. The sampling frame used will be the non-probability sampling frame. The reason
behind the use of the non-probability sampling frame is because not all customers can be selected
from the large population for the study and it has many easy to use sampling methods. Gillette
needs simple ways that will not consume customers’ time. The questionnaires used here are going
to contain both open and closed-ended questions (DUTTON 2014).
1.3 The Questionnaire design
a. What customer needs is Gillette identified as satisfying?
b. How do consumers choose what they want to purchase?
Business Analysis 5
c. What are the main variables in play?
d. What product of the business is most satisfying? Why?
e. Which additional improvements are needed for the success of various Gillette
businesses?
f. In which aspect does Gillette lack behind?
g. Is Gillette managing to be at the top of the market by its businesses? Yes or no?
Explain to support your choice?
For data analysis, the following questions will be asked.
a. State your income level?
b. Which product from Gillette do you frequently use?
c. Why do you purchase products from Gillette?
d. How did you get to know/hear about Gillette?
e. Would you prefer other companies’ products over Gillette?
f. How do you judge or rate Gillette from a scale of 1-5? (5 – highest, 1-lowest)
Learning Outcome2: Task Two
2.1 Collected Data Summary for Gillette
The data obtained above in learning objective one: task 1.3 (the questionnaire) was
analyzed and summarized for decision making as follows.
❖ The chart below shows information illustrating the first three Gillette razors in
descending order. The blades are Gillette Fusion, Mach 3 and Fusion ProGlide.
The results show that the three are used frequently and significantly.
Business Analysis 6
Fig.1
❖ Further analysis to show how the three Gillette razors are liked and appreciated are
as show in fig.2-Fig.4 below. The three charts show customer satisfaction with the three Gillette’s
blades, and they are placed in the reverse order to display the pleasure in order. The results show
that most people appreciate Gillette Fusion and also numerous consumers are satisfied with the
Gillette Fusion ProGlide.
Fig.2
Business Analysis 7
Fig.3
Fig.4
Business Analysis 8
Furthermore, the study analyzed six traits that were surveyed with the aim of identifying if
there were any changes in the feature based on a person’s age. From the analysis, it can be
concluded that there was one detectable trend that was slight and the number of blades slightly
increased with age. The distinct patterns were as shown.
Fig.5: Razor Traits Preferences
Fig.6: Ages Vs. Traits
Business Analysis 9
2.2 Results Analysis and Conclusions
From the analysis of the above data, it is clear that the attribute of the product of longevity
and price are at the center of the blade discussions followed by the others in that order as shown
in fig.5. From the same data analysis “Razor Trait Preferences,” it can be concluded that vibrating
handle is among the least attributes considered by many customers giving feedback through the
interviews and observations. Additionally, the analysis shows that power trimmer is unimportant
to most consumers while the sample representing the whole population equally rates the number
of blades and precision edging blade.
2.3 Gillette’s Data Analysis Using Measures of Dispersion
Measures of dispersion are described as the correctness or the biasness of a data set being
analyzed for conclusion drawing. The tests indicate how much error is held by a data set. Some of
the suitable measures for use in the Gillette’s case are ranges, standard deviations, and variances.
Gillette needs to use these measures to ensure the correctness of the data they have collected and
analyzed before they base the conclusions on the results. For example, if the targeted group is
asked to select one of the razor blades, this would mean that if they had differing preferences, they
would choose different products. The choice levels would range from 5% to 49%. The gap of 44%
would be termed as the dispersion of the people’s preference level. Looking at the dispersion of
44% is quite small, and Gillette needs to be more innovative to satisfy the group. It notable that
preference is increasing with the number of blades which in turn increases with age. Other
attributes can be deduced based on the already noticeable trend.
2.4 Explanation of how quartiles, percentiles, and correlation coefficient are used to
draw the conclusions
Business Analysis 10
When a sample or population is divided into four parts, it forms quartiles. A quartile is
normally a data set that lies between the four quarters (1st-4th) of a data set or studies population.
The 1st quarter is between the smallest datum and the median data. The second quarter is viewed
to be the meridian data. The third quartile is the range between the meridian value and the last
datum of the third quadrant. The 4th quartile is the last and the highest amount of that set. For
example, the Gillette data would be divided into four portions for analysis. On a different note,
percentiles are measures of indicating the value below which a given percentage of observation in
a study group falls. The best option for the Gillette business problem was the correlation coefficient
as illustrated below. Two traits were compared, and their correlations are shown below.
Fig.7: Correlating Traits
From the correlations trait table above, it is easy to see that there is a significant correlation
between how the blade longevity and the price. There is a significant correlation between the two
traits.
Learning Outcome 3: Task Three
Business Analysis 11
3.1 Gillette’s Scenario Graphs Presentation
Considering the Gillette’s research data, the following graphs can be drawn to illustrate
results and conclusions made. The first illustration is a pie chart that shows the results for Gillette’s
products. From the diagram, it can be concluded that if the targeted study segment is well focalized,
80% of the portion recommends the Gillette products while 20% does not endorse.
Fig.8
Another trend that can be considered from the data obtained is the blade longevity versus the
price. The illustration is as shown below.
Fig.9
Business Analysis 12
In fig.9, it is deducible that the blade longevity is directly correlated to its price and both
are important all times. They are the most two significant attributes that are connecting all
through the data analysis.
3.2 Trend Lines created to help in Forecasting the Scenarios Information
Rate of Preference
49
41
38
21
14
10%
GILLETTE
FUSION
PROGLIDE
POWER
8
5
5
GILLETTE
PROGLIDE
STYLER
GILLETTE
GILLETTE
GILLETTE
FUSION
FUSION
FUSION
PROGLIDE BODY RAZOR POWER
GILLETTE
FUSION
GILLETTE
MACH 3
TURBO
GILLETTE
MACH 3
SENSITIVE
GILLETTE
MACH 3
Rate of Preference
Fig.10
Considering the graph above, it shows that the Gillette’s products demand either increases
or decreases as time goes by (Fülöp 2010). It can be seen that people are giving preference to the
Gillette Fusion the most compared to other Gillette products. It is followed by the Gillette March
3, and the least precedence is given to the Fusion ProGlide blade. Additionally, it is notable that
the Gillette Fusion body razor and the ProGlide are not within the satisfactory level.
3.3 For …
Purchase answer to see full
attachment

Order your essay today and save 10% with the discount code ESSAYHSELP