Your third longer-term assignment in this course is a presentation or short paper in which you will share your question derived at the end of your observation journal in learning block 4-3 *** ATTACHED** and discuss why it is important and how developments in the social sciences contribute to our understanding of ourselves, each other, and the world around us.This final reflection will assess the following course outcomes, which you focused on throughout Theme 4:● Investigate major developments in the progression of social scientific thought for informing critical questions that drive social scientific inquiry● Articulate the value of the social sciences for their impact on contemporary issuesPromptYour third project is a short paper that explores the question you posed at the end of your observation journal. With that question as your topic, you will explain why the answer to it is important to understanding yourself, other people, and the world around you and how the social sciences have developed to help us answer these important questions. The critical elements of this assessment will be evaluated by the information in your paper. Be sure your actual question is apparent on the paper.**** USE THIS QUESTION ****”Question for a Social Scientist As a social scientist, I would seek to establish an answer to the following question: How can information possessed by individuals be aggregated to make the best decisions? Decision-making is a critical component in the determination of the content, the target market as well as the medium used for promotional activities. It is crucial that the management of a company is fully aware of the market as well as the information available in the market to establish adequate means for inclusion and presentation of adverts directed to particular individuals to arouse their desire for the company’s product. Information is critical for the decisions of individuals as well as potential consumers. They make decisions based on the availability of information hence there is a need for the aggregation of information and the views of various consumers for the creation of an advert that could adequately appeal to the target market.”Specifically, the following critical elements must be addressed in your submission:I. Explain why your question is important to you as a member of society.II. Detail the major developments in social science thinking that drive questions regarding studying the individual. Use course resources to back up your discussion.III. Explain how finding the answer to your question might impact others around you. For instance, who might be most invested in the answer?IV. Detail the major developments in social science thinking that drive questions regarding studying others. Use course resources to back up your discussion.V. Explain why studying human behavior and identity is a valuable human endeavor.VI. Detail the major developments in social science thinking that support the study and advancement of the social sciences as necessary and valuable.**** ATTACHED*** 1. In learning block 6-3, you submitted a micro-presentation or short answer response to give you an opportunity to practice elements of the final submission. For this assignment, you reflected on what you considered to be some of the most significant developments covered in Theme 3 and addressed the following:a. Identify the developments and how they impact individuals or larger groups/cultures.b. Describe how the developments changed society’s understanding. How is the development applicable outside of the social sciences?Please use the Final Reflection Submission Checklist
4_3_1_project_2.doc
6_3_1_reflection_.doc
final_reflection_submission_checklist.docx
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Choice of Advertisements
The selection of the advertisements was based on the physical presentation of the adverts
as well as the intended message expected to be passed across to the target market for the product.
What intrigued me about the Camel advert was the message included in the advert “where a man
belongs.” I felt that the word was an appeal towards men to purchase the product and feel the
pleasure of use of the cigarettes. The Corega advert sought to pass across the message that the
product ensured dental hold even for an old couple. It was interesting that the advert was
represented by an old couple with an appealing smile as a result of the fitness in their dental
hold. The representation of Borsodi was an interesting point to note in the advert. Young people
with a firm hold onto something presented the advert. The holding element as well as the
message of the advert was intriguing and pushed the mind of the reader towards the need to look
what needed to be held passionately. The Initial advert was well presented through the use of
machines determining cleanliness as well as the costumes used by the candidate. At first sight of
the advert, I was curious to know the agent that produced such levels of cleanliness.
Assumptions and Observations of Human Interactions and Behaviors
The adverts chosen for this research indicate different aspects of human interactions and
behaviors. Promoters capitalize on these aspects of social interaction and behaviors to pass
across a message to individuals in a particular target market based on the perceived response of
the group to the adverts. Depending on the target market for a firm’s product, advertisers use
various candidates to showcase their products and hence seek to increase revenue through
increased sales.
Audience
I believe the audience for the various adverts varies significantly based on the target
market of the different adverts. The Camel advert targets at mature adults with a passion for
more excellent things in life. The representation of the advert by a man who seems content with
life holding his cigarette seeks to pass across a message to other men of similar age to look into
their refreshment through the acquisition of the product (Schooler, Basil, & Altman, 1996).
Corega on the other hand targets people with the need for adequate dental care products. The
representation of the advert by an old couple with an exceptional dental hold seeks to promote
the product as the most effective in ensuring excellent dental care despite the age of the user.
Borsodi’s target market is the adults who are in need of the best options for unwinding and
refreshments following day to day activities. The representation points out to the need for the
audience to hold onto something that could offer an exciting experience in their lives. The Initial
advert on the other hand targets at individuals with a passion for cleanliness both at personal and
industrial levels.
Message
The message passed across by the adverts is to create awareness about the product in the
target market segment as well as to generate a passion and a desire for the consumer to purchase
the advertised products. The adverts pass a message that the product being advertised is a
necessity and thus create a curiosity on the part of the potential consumer to purchase the product
and hence prove the use and importance of the product in their day-to-day activities.
Relationships of People
Adverts seek to promote their products across various settings. In most of the cases, the
adverts present the candidates as professionals, friends, and families. The presentation of the
product through multiple people-relationships seek to ensure the sale of the product based on the
associations. Professionals try to pass across the message that the product is professionally
accepted for the effective performance of particular tasks. Family presentations, as well as
friendship in adverts, seek to pass across the message that the product is useful for serving the
needs of individuals in various associations and groups.
The adverts create a connection between the targeted audience and the product. All the
products being advertised seek to meet a human service through the provision of a service or a
product to meet such needs.
The effectiveness of Adverts in Consumer Choices
Adverts form a critical element in consumer decisions on the purchase and use of
products. Adverts seek to create awareness of the product or service in the market as well as the
benefits that accrue through the use of the products (Buil, De Chernatony, & Martinez, 2013). As
such, adverts influence consumer decisions when consumers believe that the products being
advertised will, adequately meet particular needs in their lives.
Human Behaviors in Advertisements
Advertisements appeal to various human behaviors. One such practice is reciprocity that
explains the tendency of individuals to return the favor in different manners when given
something. This behavior is critical for the provision of value in marketing content as well as
advertising copies for products to gain high visibility. The human response is crucial to the
marketer as it allows them to create content with reciprocity in mind with the aim of engaging
customers into the purchases of products or services. The framing effect of human behavior
recognizes that individuals respond differently to the same problem.
Additionally, adverts are based on behavior change allowing communication of
advertising messages using peer pressure. People rarely act independently, especially in a group.
If individuals are convinced that the family, neighbors, and peers are operating in a particular
manner, they are likely to go along with the crowd (Celebi, 2015).
Question for a Social Scientist
As a social scientist, I would seek to establish an answer to the following question:
How can information possessed by individuals be aggregated to make the best decisions?
Decision-making is a critical component in the determination of the content, the target
market as well as the medium used for promotional activities. It is crucial that the management
of a company is fully aware of the market as well as the information available in the market to
establish adequate means for inclusion and presentation of adverts directed to particular
individuals to arouse their desire for the company’s product. Information is critical for the
decisions of individuals as well as potential consumers. They make decisions based on the
availability of information hence there is a need for the aggregation of information and the views
of various consumers for the creation of an advert that could adequately appeal to the target
market.
References
Buil, I., De Chernatony, L., & Martinez, E. (2013). Examining the role of advertising and sales
promotions in brand equity creation. Journal of Business Research, 66(1), 115-122.
Celebi, S. I. (2015). How do motives affect attitudes and behaviors toward internet advertising
and Facebook advertising?. Computers in Human Behavior, 51, 312-324.
Schooler, C., Basil, M. D., & Altman, D. G. (1996). Alcohol and cigarette advertising on
billboards: Targeting with social cues. Health Communication, 8(2), 109-129.
Reflection
The application of social science in advertising just like other fields has shifted in time.
One of the main changes happened during the industrial revolution. There was a change from
advertising from the point of sale to the use of mass media such as newspaper to reach potential
customers before they reach the point of purchase. After the industrial revolution, people had
more money than before and better buying power. Therefore some people invested in press
companies that published newspapers that were sold and therefore covered large areas. The
newspapers allowed societies to get information faster than before and therefore help people
make up their minds early before even going to pints of purchase (Madigan, 2015). After
newspapers, radio came and then television. All the media were used to communicate tailormade ads to reach potential buyers. Therefore, companies understood the characteristics of their
target clientele and made ads that were suitable for them. Those that appealed more attracted
more customers. The use of the press for advertising has enabled the business to reach more
people at once and therefore improve their growth within and across national borders.
The development of the use of mass media for advertising purposes changed society
because people and companies understood that they no longer have to target their local markets,
they can also expand to reach more clients. The change has affected other areas outside social
science such as medicine and technology. The use of mass media has been used to communicate
to larger societies about the various developments in the fields of medicine and technology and
changed the minds of people about taking up the services or adopting the new technologies.
Mass media has been a critical element in the turning of the world into an interconnected society.
The invention of the internet made it easier by improving the connectivity and the speed of the
connection.
Reference
Madigan, D. (2015). 6. Advertising and Change: Message, mind, medium, and
mores. ANALYTIC APPROACHES WITH STREET WISDOM, 81.
As you review your presentation/short paper and prepare to submit this assignment to your instructor,
review the items below. If your answer to any of the items below is “no,” consider revisiting your
submission or reaching out to your instructor for assistance.
Did you . . .
Explain why your question is important to you as a member of society?
Use course resources to detail the major developments in social science
thinking that drive questions regarding studying the individual?
Explain how finding the answer to your question might impact others
around you?
Use course resources to detail the major developments in social science
thinking that drive questions regarding studying others?
Explain why studying human behavior and identity is a valuable human
endeavor?
Use course resources to detail the major developments in social science
thinking that support the study and advancement of the social sciences as
necessary and valuable?
Complete a spelling and grammar check? Your submission should be free of
errors related to citations, grammar, spelling, syntax, and organization and
presented in a professional and easy-to-read format.
Yes
No
…
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