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Assignment: Applying Theories and Models to Educational Interventions for Target PopulationsCreating educational interventions to help improve the overall health of a target population is an essential skill for public health and health education professionals. Intervening in peoples’ lives to positively impact their health and well-being can also be rewarding. However, it is essential that the creation of educational interventions is done using the appropriate tools and skills and that you carefully select and apply theories and models to attain the best results possible.For this Assignment, you will use the Theory of Reasoned Action/Planned Behavior to design an educational plan to counter a trend within your selected topic related to your assigned target.To prepare: Download the Topics document found in your Learning Resources and select a topic from the list. Review the Learning Resources. Your Instructor will assign you a target population to focus on for this Assignment. Submit a 3- to 4-page paper (not including title page and references) that includes the following:Using the Theory of Reasoned Action/Planned Behavior, design an educational plan to counter a trend within your assigned target population related to your selected topic.Within your educational plan, be sure to respond to the following questions: What are the beliefs (list) of the target regarding the topic? What are the evaluations of those beliefs (identify list as important/not important)? What are the beliefs of the target population (subjective norm)? Are the targets capable and confident to complete behavior (Perceived Behavioral Control)? Note: These constructs will help you to identify the “behavioral intention” of the target for the topic. The greater the behavioral intention, the greater the potential for engaging in the behavior.Cite the sources in your text, wherever you referred to them. Include an APA formatted reference list.Support your work with specific citations from this week’s Learning Resources and additional scholarly sources as appropriate. Refer to the Essential Guide to APA Style for Walden Students to ensure that your in-text citations and reference list are correct.
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Rubric Detail
Does Not Meet
Expectations
Content (40
points)
•Discuss target
beliefs
•Interpret
evaluations
and their
importance
•Discuss
subjective
norm
•Analyze
perceived
behavioral
control
•Summary of
application of
theory of
reasoned
action/planned
behavior
Critical
Thinking (30
points)
Critical
thinking,
reflection, and
synthesis of
credible and
appropriate
Points Range: 0
(0%) – 31 (31%)
Meets Expectations Very Good
Points Range:
32 (32%) – 35
(35%)
Lacking
accuracy,
incomplete, or
does not
address some
required
components.
Adequately
addresses the
required
components
with accurate
content.
Feedback:
Feedback:
Points Range:
36 (36%) – 37
(37%)
All required
components of
the assignment
are complete,
accurate, and
constructed
into a
supported and
credible
narrative.
Feedback:
Outstanding
Points Range:
38 (38%) – 40
(40%)
Thoroughly
addresses all
required
components
with an
exceptionally
insightful,
robust, fullydeveloped
content
constructed
into a scholarly
narrative.
Feedback:
Points Range: 0
(0%) – 23 (23%)
Content is not
supported with
appropriate
resources or
lacks
connection to
Points Range:
24 (24%) – 26
(26%)
Content is
supported with
some
appropriate
Points Range:
27 (27%) – 28
(28%)
Points Range:
29 (29%) – 30
(30%)
Content is well
developed and
synthesized
and clearly
connected to
An insightful
narrative
which critically
evaluates and
applies
Does Not Meet
Expectations
source
material.
examples or
does not show
intellectual
application of
content.
Meets Expectations Very Good
resources and
examples.
Feedback:
appropriate
resources and
examples
Feedback:
Feedback:
Outstanding
content.
Connects
concepts
throughout
assignment
with multiple
appropriate
resources and
examples.
Feedback:
Written
Expression and
Formatting (30
points)
The extent to
which
assignment
contains
appropriate,
clear, and
correct style,
format,
writing, and
expression
Points Range: 0
(0%) – 23 (23%)
Issues with
originality,
missing
citations or
references,
lacking clarity
or
organization,
or has
significant
grammatical,
writing, or APA
formatting
errors.
Feedback:
Total Points: 100
Points Range:
24 (24%) – 26
(26%)
Adequately
meets
expectations
for written
expression
with minimal
reliance upon
quoting and
few writing or
APA formatting
errors.
Feedback:
Points Range:
27 (27%) – 28
(28%)
Written
expression is
original, well
organized,
clear, concise,
and generally
free of writing
or APA format
errors.
Feedback:
Points Range:
29 (29%) – 30
(30%)
Written
expression is
exceptional
throughout.
Writing is
highly original,
scholarly,
clear, well
organized and
free of writing
errors. Format
fully meets all
APA
expectations.
Feedback:
PUBH 6038/HLTH 8038
Module 3: Theory of Reasoned Action/Theory of Planned Behavior and
Transtheoretical Model-Stages of Change
Tina, a 48-year-old married African American mom, was diagnosed with pre-diabetes.
She believes that walking is an easy fitness activity that will improve her health, but
friends’ stories of single walkers being robbed at gunpoint is preventing Tina from
starting a walking program.
The Theory of Reasoned Action/Planned Behavior is based on the principle that one’s
“intention” to perform a behavior is the key, rather than as previously thought, that one’s
attitude alone toward the behavior was the driving force. It includes the constructs of
attitudes toward the behavior, subjective/social norms, and volitional and behavioral
control. These three constructs make up the “intention” to perform a specific behavior.
The Transtheoretical Model is based on the concept that behavior change is a process
that occurs in specific stages, irrespective of the behavior. It includes the constructs of
stages of change (of which there are 5), processes of change (cognitive and
behavioral), and self-efficacy. It should be stressed that the Transtheoretical Model is
classified as a theory.
How might the constructs of Theory of Reasoned Action/Planned Behavior be used to
identify the key aspects of Tina’s dilemma and provide insight to overcoming barriers to
her fitness plan?
In this module, you will examine the Theory of Reasoned Action/ Planned Behavior and
Transtheoretical Model-Stages
Assignment: Applying Theories and Models to Educational Interventions for Target
Populations
Creating educational interventions to help improve the overall health of a target
population is an essential skill for public health and health education professionals.
Intervening in peoples’ lives to positively impact their health and well-being can also be
rewarding. However, it is essential that the creation of educational interventions is done
using the appropriate tools and skills and that you carefully select and apply theories
and models to attain the best results possible.
For this Assignment, you will use the Theory of Reasoned Action/Planned Behavior to
design an educational plan to counter a trend within your selected topic related to your
assigned target.
To prepare:

Download the Topics document found in your Learning Resources and select a
topic from the list.

Review the Learning Resources.

Your Instructor will assign you a target population to focus on for this
Assignment.
Submit a 3- to 4-page paper (not including title page and references) that includes the
following:
Using the Theory of Reasoned Action/Planned Behavior, design an educational plan to
counter a trend within your assigned target population related to your selected topic.
Within your educational plan, be sure to respond to the following questions:

What are the beliefs (list) of the target regarding the topic?

What are the evaluations of those beliefs (identify list as important/not
important)?

What are the beliefs of the target population (subjective norm)?

Are the targets capable and confident to complete behavior (Perceived
Behavioral Control)?
Note: These constructs will help you to identify the “behavioral intention” of the
target for the topic. The greater the behavioral intention, the greater the potential
for engaging in the behavior.
Cite the sources in your text, wherever you referred to them.
Include an APA formatted reference list.
Support your work with specific citations from this week’s Learning Resources
and additional scholarly sources as appropriate. Refer to the Essential Guide to
APA Style for Walden Students to ensure that your in-text citations and reference
list are correct.
Assignment Topic
Target population: – “African Americans.”
Title- “Drug use and abuse Among African Americans.”
Learning Resources
Hayden, J. (2019). Introduction to health behavior theory (3rd ed.). Burlington, MA: Jones &
Bartlett Learning.

Chapter 3, “Theory of Reasoned Action and Theory of Planned Behavior” (pp.
35–55)
Smith, N. (Producer). (2013, November 3). Introduction to the theory of planned behavior
[Video file]. Retrieved from https://www.youtube.com/watch?v=DFn-IOcpd8A
National Cancer Institute. (2005). Theory at a glance: A guide for health promotion
practice (2nd ed.). Rockville, MD: Author. Retrieved from
https://cancercontrol.cancer.gov/brp/research/theories_project/theory.pdf

“Part 2: Theories and Applications: Theory of Planned Behavior” (pp. 16–
17)
Barry, R. (Producer). (2016, October 23). Theory of reasoned action and theory of
planned behavior [Video file]. Retrieved from


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