Choose one of the following topics:
1. Men are more affected by reference groups than women are when buying clothes
– Introduce reference groups
– Introduce the argument: This essay argues that “men are more affected… etc”
– Use 2-3 consumer behavior theories to prove it
– Mention every part of the essay in a sub headline so that it’s organized
• Reference groups and their affects on buying decisions
• What is/are the main reference group(s) that affect men when buying clothes
• Use theories to prove it
• How they affect them and why
• What ages of men are mostly affected by reference groups
• Do reference groups have a negative affect?
2. Generation Z is more affected by digital influencers and celebrities than millennials when buying clothes
– Introduce reference groups
– Introduce the argument: This essay argues that “generation z is more affected by… etc”
– Use consumer behavior theories to prove it
– Mention every part of the essay in a sub headline so that it is organized
• Reference groups and their affects on buying decisions
• What are digital influencers and how do they set the trends for generation Z
• How badly are generation Z affected by digital influencers
• Use theories to prove it
• How they affect them and why
• Why are millennials less affected by digital influencers and celebrities
• Do digital influencers and celebrities have a negative affect
Use 25 Scholarly sources at least with online links. This is necessary, any source without a link online is unaccepted.
