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Choose one of the following topics:

1. Men are more affected by reference groups than women are when buying clothes

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SOLVED: Choose one of the following topics: 1. Men are more affected by reference groups
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–    Introduce reference groups

–    Introduce the argument: This essay argues that “men are more affected… etc”

–    Use 2-3 consumer behavior theories to prove it

–    Mention every part of the essay in a sub headline so that it’s organized

•    Reference groups and their affects on buying decisions

•    What is/are the main reference group(s) that affect men when buying clothes

•    Use theories to prove it

•    How they affect them and why

•    What ages of men are mostly affected by reference groups

•    Do reference groups have a negative affect?

2. Generation Z is more affected by digital influencers and celebrities than millennials when buying clothes

–    Introduce reference groups

–    Introduce the argument: This essay argues that “generation z is more affected by… etc”

–    Use consumer behavior theories to prove it

–    Mention every part of the essay in a sub headline so that it is organized

•    Reference groups and their affects on buying decisions

•    What are digital influencers and how do they set the trends for generation Z

•    How badly are generation Z affected by digital influencers

•    Use theories to prove it

•    How they affect them and why

•    Why are millennials less affected by digital influencers and celebrities

•    Do digital influencers and celebrities have a negative affect

Use 25 Scholarly sources at least with online links. This is necessary, any source without a link online is unaccepted.

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