Your response to this Assessment should:
Reflect the criteria provided in the Rubric.
Adhere to the required length.
Conform to APA style guidelines. You may use Walden Writing Center’s APA Course Paper Template.
This Assessment requires submission of two (2) files. Save your files as follows:
Save Parts I, II, and IV as SP001_PartI_II_IV_firstinitial_lastname (for example, SP001_PartI_II_IV_J_Smith).
Save Part III (a PowerPoint) as SP001_PartIII_firstinitial_lastname (for example, SP001_PartIII_J_Smith).Part I: Components and Categories of Information Systems List and describe the key components and categories of information systems. (1–2 paragraphs)Part II: Roles of Business InformationRead and evaluate each of the 10 provided business scenarios, and then respond to the following prompts for each business scenario to convey your understanding of the type of business system needed to support each scenario. (The response for each scenario should be 1–2 paragraphs.)
Identify and describe the key issues or problems that need to be addressed in the scenario.
Choose an appropriate type of business information system to resolve the issues in the scenario. Provide supporting reasons for the selection.
Describe how this business would benefit from implementing the selected system.
Part III: Optimizing Business Value with Information SystemsRead the “WestJet Airlines Case Study.” Create a 5- to 6-slide PowerPoint presentation and include speaker notes for supporting details on every slide as follows:
Recommend two business information systems that should be implemented by this company. (1 slide)
Create a cost-benefit analysis for the business information systems selected. (1–2 slides)
Describe how each recommended system applies to Porter’s Five Forces and Value Chain. (1–2 slides)
Explain how the two recommended systems align with WestJet Airlines’ business strategy. (1 slide)
Part IV: Trends in Business Information SystemsUsing the “WestJet Airlines Case Study,” create a management report on Emerging Trends Analysis and Recommendations with responses to the following prompts:
Compile a list with descriptions of four emerging trends in business information systems that should be considered by WestJet Airlines. Then, choose two emerging trends that you would consider the most important for WestJet to implement. (3–4 paragraphs)
Explain why you have selected these trends for the company. How do the trends you selected apply to this particular business? (2–3 paragraphs)
What business benefits do you expect these selected trends to deliver to the company? (2–3 paragraphs)
rubric.pdf
sp001_assessment_businessscenarios.docx
sp001_assessment_writing_checklist.docx
westjet_airlines_case_study.pdf
Unformatted Attachment Preview
SP001: Information Systems and Business Value: Apply knowledge of the components of business information systems and the role of
information systems in optimizing business value.
Assessment Rubric
0
Not Present
1
Needs Improvement
2
Meets Expectations
3
Exceeds Expectations
Part I: Components and Categories of Information Systems
Sub-Competency 1: Identify components and categories of business information systems.
Learning Objective 1.1:
Describe components
and categories of
business information
systems.
The description of the
components and
categories of business
information systems is not
present.
The description includes
fewer than five key
components and/or fewer
than five key categories of
business information
systems.
The components and/or
categories of business
information systems are
not accurately identified
and/or explained.
The response is not
supported by relevant
academic/professional
resources or the resources
are not relevant.
The description includes at
least five key components
and five key categories of
business information
systems.
The components and
categories of business
systems are accurately
identified and explained.
The response is supported
by relevant
academic/professional
resources.
The description
demonstrates the same
level of achievement as
“2,” plus the following:
The components and
categories are compared
and contrasted and/or
otherwise illustrated with
examples or further
opportunities for
application.
Part II: Roles of Business Information
Sub-Competency 2: Explain some of the important roles of business information.
Learning Objective 2.1:
Identify and describe
key information
©2015 Walden University
The identification and
description of key
information systems issues
The identification and/or
description of key
information system issues
The identification and
description of key
information system issues
The explanation
demonstrates the same
level of achievement as
1
systems issues that
need to be addressed
in a specific business
context.
0
Not Present
that need to be addressed
in a business scenario are
not present.
1
Needs Improvement
that need to be addressed
are not accurate for each
of the provided business
scenarios.
Explanation of why the
system issues need to be
addressed is not included
or not accurate.
Learning Objective 2.2:
Select and describe an
appropriate business
information system to
resolve specific
business problems.
The selection and
description of an
appropriate business
information system to
resolve specific business
problems are not present.
The selection of the
appropriate type of
business information
system to resolve the
issues in the scenario is
not appropriate and/or
accurate.
The supporting description
does not provide accurate
and/or appropriate
justification for the
selection.
The supporting description
is not supported by
relevant
academic/professional
resources or the resources
are not relevant.
©2015 Walden University
2
Meets Expectations
that need to be addressed,
along with reasons why
these issues should be
addressed, are accurate
for each of the provided
business scenarios.
The selection of the
appropriate type of
business information
system to resolve the
issues in the scenario is
appropriate and accurate.
The supporting description
provides accurate and
appropriate justification
for the selection.
3
Exceeds Expectations
“2,” plus the following:
The system issues are
explained and supported
with additional evidence,
analysis, or application.
The risks involved by not
addressing system issues
and how that would affect
business goals are
explained.
The explanation
demonstrates the same
level of achievement as
“2,” plus the following:
The justification of the
information system
selection is further
supported with reasoning
and evidence showing why
the options not selected
are inappropriate.
The supporting description
is supported by relevant
academic/professional
resources.
2
Learning Objective 2.3:
Describe how a
business will benefit
from implementing a
specific business
information system.
0
Not Present
Description of how a
business will benefit from
implementing a specific
business information
system is not present.
1
Needs Improvement
A description is given of
only one way a business
will benefit from
implementing a specific
business information
system and/or the
descriptions are not
accurate.
2
Meets Expectations
Descriptions are given of
two or more ways a
business will benefit from
implementing a specific
business information
system.
The description is clear
and accurate.
3
Exceeds Expectations
The explanation
demonstrates the same
level of achievement as
“2,” plus the following:
The benefits are supported
with additional reasoning,
evidence, examples, or
analysis.
Part III: Optimizing Business Value with Information Systems
Sub-Competency 3: Describe ways to optimize business value with information systems.
Learning Objective 3.1:
Recommend business
information systems
appropriate for a
specific business case.
Learning Objective 3.2:
Create cost-benefit
analysis for business
information systems.
©2015 Walden University
The recommendation of
business information
systems appropriate for a
specific business case is
not present.
Creation of cost-benefit
analysis for business
information systems is not
present.
The recommendation of
two business information
systems is not appropriate
for the provided business
case.
The creation of a costbenefit analysis for each of
the recommended
business information
systems does not
accurately provide costs
and benefits of the
changes.
The recommendation of
two business information
systems is appropriate for
the provided business
case.
The recommendation
demonstrates the same
level of achievement as
“2,” plus the following:
The recommendation is
further justified with
evidence and supportive
reasoning explaining why
other options are not as
desirable as those
selected.
The explanation
demonstrates the same
level of achievement as
“2,” plus the following:
The creation of a costbenefit analysis for each of
the recommended
business information
systems accurately
provides costs and benefits The cost/benefit analysis
of the changes.
clearly integrates
strategies for optimizing
3
Learning Objective 3.3:
Describe how a
business information
system applies to
Porter’s Five Forces
and Value Chain.
Learning Objective 3.4:
Align business
information systems
with business strategy.
©2015 Walden University
0
Not Present
1
Needs Improvement
2
Meets Expectations
The description of how a
business information
system applies to Porter’s
Five Forces and Value
Chain is not present.
The description of how
each recommended
business information
system applies to Porter’s
Five Forces and Value
Chain is not accurately
and/or completely stated.
The description of how
each recommended
business information
system applies to Porter’s
Five Forces and Value
Chain is accurately and
completely stated.
The response is not
supported by relevant
academic/professional
resources or the resources
are not relevant.
The response is supported
by relevant
academic/professional
resources.
The explanation of how
each of the two
recommended systems
aligns with WestJet
Airlines’ business strategy
is not accurately stated.
The explanation of how
each of the two
recommended systems
aligns with WestJet
Airlines’ business strategy
is accurately stated.
The explanation of
alignment of business
information systems with
business strategy is not
present.
3
Exceeds Expectations
business value with
information systems by
suggesting how the value
could be increased.
The explanation
demonstrates the same
level of achievement as
“2,” plus the following:
The recommendation
includes suggestions for
how the Value Chain and
competitive strategy could
be redesigned to take
further advantage of the
opportunities offered by
the selected business
information system.
The explanation
demonstrates the same
level of achievement as
“2,” plus the following:
Additional
recommendations are
offered and supported for
enhancing WestJet
Airlines’ business strategy
to take further advantage
of the recommended
business information
systems.
4
0
Not Present
PS003: Technology: Use technology tools effectively.
Learning Objective
Images and layout are
PS 3.1:
inappropriate, hard to
Use images and layout read, and/or impede
of presentations to
audience understanding of
effectively
key concepts.
communicate content
to a specific audience.
1
Needs Improvement
2
Meets Expectations
3
Exceeds Expectations
Images or layout provide
limited support for
audience understanding of
key concepts.
Images and layout
generally support audience
understanding of key
concepts.
Images and design
elements are used
purposefully, and they
effectively support
audience engagement and
understanding of key
concepts.
The list includes four
emerging trends in
business information
systems that should be
considered by WestJet
Airlines with descriptions
of each that are
appropriate and relevant.
The explanation
demonstrates the same
level of achievement as
“2,” plus the following:
Part IV: Trends in Business Information Systems
Sub-Competency 4: Identify current trends in business information systems.
Learning Objective 4.1:
List and describe
emerging trends in
business information
systems that can
benefit a specific
business.
Learning Objective 4.2:
Explain how an
emerging business
©2015 Walden University
The list and description of
emerging trends in
business information
systems that can benefit a
specific business are not
present.
The explanation of how an
emerging business
information system trend
The list includes fewer
than four emerging trends
in business information
systems that should be
considered by WestJet
Airlines and/or does not
include accurate and
relevant descriptions of
each trend.
The list and description
contains fewer than two
emerging trends that are
most important for
WestJet to implement
and/or these trends are
not accurately and
appropriately justified.
The explanation of how
the two important
emerging business
The list and description of
two emerging trends that
are most important for
WestJet to implement are
accurately and
appropriately justified.
The explanation of how
the two important
emerging business
The list includes three to
five additional emerging
trends WestJet should
monitor and consider, and
justifies the
recommendation
accurately and
appropriately.
The explanation
demonstrates the same
level of achievement as
5
information system
trend can benefit a
particular business.
0
Not Present
can benefit a particular
business is not present.
1
Needs Improvement
information system trends
can benefit the business in
the provided scenario is
not accurate and/or is not
appropriately described.
2
Meets Expectations
information system trends
can benefit the business in
the provided scenario is
accurate and appropriately
described.
The response is not
supported by relevant
academic/professional
resources or the resources
are not relevant.
The response is supported
by relevant
academic/professional
resources.
3
Exceeds Expectations
“2”, plus the following:
The recommendation
includes suggestions for
how the business can
adapt or modify its
strategy or organizational
structure to take
additional advantage of
the emerging trends.
PS001: Written Communication: Demonstrate graduate-level writing skills.
Learning Objective
PS 1.1:
Use proper grammar,
spelling, and
mechanics.
Multiple major and minor
errors in grammar,
spelling, and/or mechanics
are highly distracting and
seriously impact
readability.
Multiple minor errors in
grammar, spelling, and/or
mechanics are distracting
and negatively impact
readability.
Learning Objective
PS 1.2:
Organize writing to
enhance clarity.
Writing is poorly organized
and incoherent.
Introductions, transitions,
and conclusions are
missing or inappropriate.
Writing is loosely
organized. Limited use of
introductions, transitions,
and conclusions provides
partial continuity.
Learning Objective
PS 1.3:
Apply APA style to
written work.
APA conventions are not
applied.
APA conventions for
attribution of sources,
structure, formatting, etc.,
are applied inconsistently.
©2015 Walden University
Writing reflects competent
use of standard edited
American English.
Errors in grammar,
spelling, and/or mechanics
do not negatively impact
readability.
Writing is generally wellorganized. Introductions,
transitions, and
conclusions provide
continuity and a logical
progression of ideas.
APA conventions for
attribution of sources,
structure, formatting, etc.,
are generally applied
correctly in most
Grammar, spelling, and
mechanics reflect a high
level of accuracy in
standard American English
and enhance readability.
Writing is consistently
well-organized.
Introductions, transitions,
and conclusions are used
effectively to enhance
clarity, cohesion, and flow.
APA conventions for
attribution of sources,
structure, formatting, etc.,
are applied correctly and
consistently throughout
6
Learning Objective
PS 1.4:
Use appropriate
vocabulary and tone
for the audience and
purpose.
0
Not Present
1
Needs Improvement
Vocabulary and tone are
inappropriate and
negatively impact clarity of
concepts to be conveyed.
Vocabulary and tone have
limited relevance to the
audience.
2
Meets Expectations
instances. Sources are
generally cited
appropriately and
accurately.
Vocabulary and tone are
generally appropriate for
the audience and support
communication of key
concepts.
3
Exceeds Expectations
the paper. Sources are
consistently cited
appropriately and
accurately.
Vocabulary and tone are
consistently tailored to the
audience and effectively
and directly support
communication of key
concepts.
PS005: Critical Thinking and Problem Solving: Use critical-thinking and problem-solving skills to analyze professional issues and inform best
practice.
Learning Objective
PS 5.1:
Analyze assumptions
and fallacies.
Learning Objective
PS 5.2:
Generate reasonable
and appropriate
assumptions.
Learning Objective
PS 5.3:
©2015 Walden University
Analysis of assumptions is
missing.
Assumptions are missing.
Assessment of multiple
perspectives is missing.
Response is weak in
assessing the
reasonableness of
assumptions in a given
argument.
Response generally
assesses the
reasonableness of
assumptions in a given
argument.
Response clearly and
comprehensively assesses
the reasonableness of
assumptions in a given
argument.
Response does not
adequately identify and
discuss the implications of
fallacies or logical
weaknesses in a given
argument.
Response does not
adequately present and
discuss key assumptions in
an original argument.
Response identifies and
discusses the implications
of fallacies and/or logical
weaknesses in a given
argument.
Response provides a
detailed and compelling
analysis of implications of
fallacies and logical
weaknesses in a given
argument.
Response justifies the
reasonableness and need
for assumptions in an
original argument.
Response does not identify
nor adequately consider
Response identifies and
considers multiple
Response presents and
discusses key assumptions
in an original argument.
Response justifies
selection of chosen
7
Assess multiple
perspectives and
alternatives.
Learning Objective
PS 5.4:
Use problem-solving
skills.
©2015 Walden University
0
Not Present
1
Needs Improvement
multiple perspectives or
alternatives.
2
Meets Expectations
perspectives and
alternatives.
3
Exceeds Expectations
alternative relative to
others.
Problems and solutions are
not identified.
Response presents
solutions, but they are
ineffective in addressing
the specific problem.
Response presents
solutions that are practical
and work in addressing the
specific problem.
Response presents
compelling supporting
arguments for proposed
solutions.
8
Types of Business Information Systems
Accounting Information Systems (AIS)
Business Intelligence (BI)
Business-to-Business eCommerce (B2B)
Business-to-Consumer eCommerce (B2C)
Cloud-Based Database Management Systems (Cloud DBMS)
Customer Relationship Management (CRM)
Decision Support Systems (DSS)
Electronic Medical Records (EMR)
Enterprise Collaboration Systems (ECS)
Enterprise Resource Planning (ERP)
Geographic Information Systems (GIS)
Human Capital Management (HCM)
Knowledge Management (KM)
Supply Chain Management (SCM)
Transaction Processing Systems (TPS)
Transportation Management Systems (TMS)
Warehouse Management (WM)
Other: ______________
Categories may be used more than once. Not all categories have to be used. You may identify another
type of information system if you choose.
Scenarios
These scenarios are based on real case studies. The organization names and details have been changed
to prevent easy searching for “answers.”
CMBA SP001 Scenarios
©2015 Walden University
1
1. Regional Bank
Regional Bank, a 110-year-old banking company, has grown to more than 25 branches by focusing on
serving its customers and their communities. The bank has been using an outsourced payroll and
employee time-tracking service for many years, which has served them well, but has made it difficult to
gather consolidated employee data and metrics. In addition, the HR department has several unmet
needs for workforce reporting and analytics to allow executives to assess the overall performance of the
bank.
2. Amusement Parks, Inc.
In the early 2000s, an amusement park company was facing declining attendance and unhappy
customers. Those who were coming to the parks were frustrated with long lines for tickets, rides, and
food. To improve the overall customer experience, the company wanted to provide location-specific
updates within the parks, advising customers of a shorter wait nearby or an upcoming event about to
start. In addition, the company wanted to track and analyze customers’ purchases within the parks to be
able to offer special discounts and coupons to encourage future visits. Finally, the company wanted to
implement a special reservation-like system, allowing customers to schedule specific ride and meal
times so they would not have to wait.
3. Healthy Eating Grocery
Healthy Eating Grocery is Central Florida’s leader in home delivery groceries. Founded by three sisters
who understood how difficult grocery shopping is for busy executives and many elderly people, Healthy
Eating started out with four employees and two rental trucks. Healthy Eating Grocery has grown
tremendously over the past 4 years and now has more than 50,000 registered customers in Central
Florida alone.
What is attractive to customers is that the online grocery store is available 24 hours a day, 7 days a
week. Although Healthy Eating Grocery prices are competitive, the primary interest for the consumer is
the convenience and time savings.
Because the shopping experience is totally online, the website must provide a “getting started” tutorial,
e-mail capabilities, and an online shopping demo. The website must have pictures, descriptions, and
prices of all products. Customers must be able to search, order, make electronic payments, and schedule
delivery.
Healthy Eating understands the importance of providing timely deliveries and fresh products. Products
are delivered within 2 hours of each order. Delivery routes should be carefully organized efficiently to
save gas and time. With thousands of active customers, Healthy Eating Grocery delivery trucks make
more than 400 stops a day. Coordinating the delivery of groceries is extremely complex. The company is
looking for ways to streamline deliveries and help drivers make the best decisions on delivery routes.
4. Crabby Cabs, Inc.
Crabby Cabs has hundreds of cabs that must be dispatched each day as efficiently as possible. Weather,
traffic patterns, driver locations, and customer pickup location must all be taken into consideration
when selecting which cab to dispa …
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