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Please answer each question in *200 words minimum*Question 1: Not all stereotypes are negative. Some are neutral – All bikers wear leather. Some are positive – All Asians are highly intelligent. Define stereotypes. Come up with two positive stereotypes for any social group. Please cite and reference your course materials for each question.Question 2:Discuss the findings of Kassin and Kechels (1996) research. What were the strengths and limitations of their work? Please tie your analysis of this article to theory from your course materials – Please cite and reference your course materials for each question. See the attached article.References: 12 (Attached)Kassin and Kechels (Attached)


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Chapter 12
Stereotypes, Prejudice, and Discrimination
Beating of Gay Man Leads to Hate Crime Prosecution in New Mexico
On February 27, 2005, James Maestas, a Latino gay man from Santa Fe, New Mexico, and his companion,
Joshua Stockham, were leaving a restaurant when they were approached by five men who started to
become violent toward them. One of the assailants, who was 19 years old at the time, stood over Maestas
and repeatedly punched him in the face and head.
Maestas was taken to St. Vincent Regional Medical Center in Santa Fe where he was treated for a broken
nose and a concussion. Because he was kicked so hard in the abdomen, he also required the help of a
respirator to breathe.
In the months that followed the attack, people gathered for a vigil to show their support for Maestas and
even donated almost $50,000 to help pay his medical bills.
Maestas made a full recovery and said he had plans to begin classes at Santa Fe Community College. He
hoped he could sit down one day and have a friendly talk with his attackers.
The assailants were charged with aggravated battery and conspiracy and tried under New Mexico’s hate
crimes law, which added time to their sentences.
Source: LGBT Hate Crimes Project. (2010). James Maestas. Retrieved
Contemporary increases in globalization and immigration are leading to more culturally diverse
populations in the United States and in many other countries. People from minority groups now account
for over one third of the U.S. population, as well as most of the growth in its labor force. Older people are
working longer, women are becoming more equally represented in a wide variety of jobs, and the ethnic
mix of most occupations is also increasing (U.S. Census Bureau, 2011). [1]
These changes will create many benefits for society and for the individuals within it. Gender, cultural, and
ethnic diversity can improve creativity and group performance, facilitate new ways of looking at problems,
and allow multiple viewpoints on decisions (Mannix & Neale, 2005; van Knippenberg & Schippers,
2007). [2] On the other hand, as we have seen in many places in this book, perceived similarity is an
extremely important determinant of liking. Members of culturally diverse groups may be less attracted to
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each other than are members of more homogeneous groups, may have more difficulty communicating
with each other, and in some cases may actively dislike and even engage in aggressive behavior toward
each other.
The principles of social psychology, including the ABCs—affect, behavior, and cognition—apply to the
study of stereotyping, prejudice, and discrimination, and social psychologists have expended substantial
research efforts studying these concepts (Figure 12.1). The cognitive component in our perceptions of
group members is thestereotype—the positive or negative beliefs that we hold about the characteristics of
social groups. We may decide that “Italians are romantic,” that “old people are boring,” or that “college
professors are nerds.” And we may use those beliefs to guide our actions toward people from those groups.
In addition to our stereotypes, we may also develop prejudice—an unjustifiable negative attitude toward
an outgroup or toward the members of that outgroup. Prejudice can take the form of disliking, anger,
fear, disgust, discomfort, and even hatred—the kind of affective states that can lead to behavior such as
the gay bashing you just read about. Our stereotypes and our prejudices are problematic because they may
create discrimination—unjustified negative behaviors toward members of outgroups based on their
group membership.
Although violence against members of outgroups is fortunately rare, stereotypes, prejudice, and
discrimination nevertheless influence people’s lives in a variety of ways. Stereotypes influence our
academic performance (Shapiro & Neuberg, 2007), [3] the careers that we chose to follow (Zhang,
Schmader, Forbes, 2009), [4] our experiences at work (Fiske & Lee, 2008), [5] and the amount that we are
paid for the work that we do (Jackson, 2011; Wood & Eagly, 2010). [6]
Figure 12.1
Relationships among social groups are influenced by the ABCs of social psychology.
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Stereotypes and prejudice have a pervasive and often pernicious influence on our responses to others, and
also in some cases on our own behaviors. To take one example, social psychological research has found
that our stereotypes may in some cases lead to stereotype threat—performance decrements that are
caused by the knowledge of cultural stereotypes. Spencer, Steele, and Quinn (1999) [7] found that when
women were reminded of the (untrue) stereotype that “women are poor at math” they performed more
poorly on math tests than when they were not reminded of the stereotype, and other research has found
stereotype threat in many other domains as well. We’ll consider the role of stereotype threat in more
detail later in this chapter.
In one particularly disturbing line of research about the influence of prejudice on behaviors, Joshua
Correll and his colleagues had White participants participate in an experiment in which they viewed
photographs of White and Black people on a computer screen. Across the experiment, the photographs
showed the people holding either a gun or something harmless such as a cell phone. The participants were
asked to decide as quickly as possible to press a button to “shoot” if the target held a weapon but to “not
shoot” if the person did not hold a weapon. Overall, the White participants tended to shoot more often
when the person holding the object was Black than when the person holding the object was White, and
this occurred even when there was no weapon present (Correll, Park, Judd, & Wittenbrink, 2007; Correll
et al., 2007). [8]
Discrimination is a major societal problem because it is so pervasive, takes so many forms, and has such
negative effects on so many people. Even people who are paid to be unbiased may discriminate. Price and
Wolfers (2007) [9] found that White players in National Basketball Association games received fewer fouls
when more of the referees present in the game were White, and Black players received fewer fouls when
more of the referees present in the game where Black. The implication is—whether they know it or not—
the referees were discriminating on the basis of race.
I’m sure that you have had some experiences where you found yourself responding to another person on
the basis of a stereotype or a prejudice, and perhaps the fact that you did surprised you. Perhaps you then
tried to get past these beliefs and to react to the person more on the basis of his or her individual
characteristics. We like some people and we dislike others—this is natural—but we should not let a
person’s skin color, gender, age, religion, or ethnic background make these determinations for us. And
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yet, despite our best intentions, we may end up making friends only with people who are similar to us and
perhaps even avoiding people whom we see as different.
In this chapter, we will study the processes by which we develop, maintain, and make use of our
stereotypes and our prejudices. We will consider the negative outcomes of those beliefs on the targets of
our perceptions, and we will consider ways that we might be able to change those beliefs, or at least help
us stop acting upon them. Let’s begin by considering the cognitive side of our group beliefs—focusing
primarily on stereotypes—before turning to the important role of feelings in prejudice.
[1] U.S. Census Bureau. Retrieved from
[2] Mannix, E., & Neale, M. A. (2005). What differences make a difference? The promise and reality of diverse
teams in organizations. Psychological Science in the Public Interest, 6(2), 31–55; van Knippenberg, D., & Schippers,
M. C. (2007). Work group diversity. Annual Review of Psychology, 58(1), 515–541.
[3] Shapiro, J. R., & Neuberg, S. L. (2007). From stereotype threat to stereotype threats: Implications of a multithreat framework for causes, moderators, mediators, consequences, and interventions. Personality and Social
Psychology Review, 11(2), 107–130. doi: 10.1177/1088868306294790
[4] Zhang, S., Schmader, T., & Forbes, C. (2009). The effects of gender stereotypes on women’s career choice:
Opening the glass door. In M. Barreto, M. K. Ryan, & M. T. Schmitt (Eds.), The glass ceiling in the 21st century:
Understanding barriers to gender equality (pp. 125–150). Washington, DC: American Psychological Association.
[5] Fiske, S. T., & Lee, T. L. (2008). Stereotypes and prejudice create workplace discrimination. In A. P. Brief
(Ed.), Diversity at work (pp. 13–52). Cambridge, UK: Cambridge University Press.
[6] Jackson, L. M. (2011). The psychology of prejudice: From attitudes to social action. Washington, DC: American
Psychological Association; Wood, W., & Eagly, A. H. (2010). Gender. In S. T. Fiske, D. T. Gilbert, & G. Lindzey
(Eds.), Handbook of social psychology (5th ed., Vol. 1, pp. 629–667). Hoboken, NJ: John Wiley & Sons.
[7] Spencer, S. J., Steele, C. M., & Quinn, D. M. (1999). Stereotype threat and women’s math performance. Journal
of Experimental Social Psychology, 35, 4–28.
[8] Correll, J., Park, B., Judd, C. M., & Wittenbrink, B. (2007). The influence of stereotypes on decisions to
shoot. European Journal of Social Psychology, 37(6), 1102–1117. doi: 10.1002/ejsp.450; Correll, J., Park, B., Judd, C.
M., Wittenbrink, B., Sadler, M. S., & Keesee, T. (2007). Across the thin blue line: Police officers and racial bias in the
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decision to shoot.Journal of Personality and Social Psychology, 92(6), 1006–1023. doi: 10.1037/0022–
[9] Price, J., & Wolfers, J. (2007). Racial discrimination among NBA referees. NBER Working Paper #13206.
Cambridge, MA: National Bureau of Economic Research.
12.1 Social Categorization and Stereotyping
1. Describe the fundamental process of social categorization and its influence on thoughts,
feelings, and behavior.
2. Define stereotypes and describe the ways that stereotypes are measured.
3. Review the ways that stereotypes influence our behavior.
Thinking about others in terms of their group memberships is known associal categorization—the natural
cognitive process by which we place individuals into social groups. Social categorization occurs when we
think of someone as a man (versus a woman), an old person (versus a young person), a Black person
(versus an Asian or White person), and so on (Allport, 1954/1979). [1] Just as we categorize objects into
different types, so we categorize people according to their social group memberships. Once we do so, we
begin to respond to those people more as members of a social group than as individuals.
Imagine for a moment that two college students, John and Sarah, are talking at a table in the student
union at your college or university. At this point, we would probably not consider them to be acting as
group members, but rather as two individuals. John is expressing his opinions, and Sarah is expressing
hers. Imagine, however, that as the conversation continues, Sarah brings up an assignment that she is
completing for her women’s studies class. It turns out that John does not think there should be a women’s
studies program at the college, and he tells Sarah so. He argues that if there is a women’s studies program,
then there should be a men’s studies program too. Furthermore, he argues that women are getting too
many breaks in job hiring and that qualified men are the targets of discrimination. Sarah feels quite the
contrary—arguing that women have been the targets of sexism for many, many years and even now do not
have the same access to high-paying jobs that men do.
You can see that an interaction that began at individual level, as two individuals conversing, has now
turned to the group level, in which John has begun to consider himself as a man, and Sarah has begun to
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consider herself as a woman. In short, Sarah is now arguing her points not so much for herself as she is as
a representative of one of her ingroups—namely, women—and John is acting as a representative of one of
his ingroups—namely, men. Sarah feels that her positions are correct, and she believes they are true not
only for her but for women in general. And the same is true of John. You can see that these social
categorizations may create some potential for misperception, and perhaps even hostility. And John and
Sarah may even change their opinions about each other, forgetting that they really like each other as
individuals, because they are now responding more as group members with opposing views.
Imagine now that while John and Sarah are still talking, some students from another college, each
wearing the hats and jackets of that school, show up in the student union. The presence of these outsiders
might change the direction of social categorization entirely, leading both John and Sarah to think of
themselves as students at their own college. And this social categorization might lead them to become
more aware of the positive characteristics of their college (the excellent basketball team, lovely campus,
and intelligent students) in comparison with the characteristics of the other school. Now, rather than
perceiving themselves as members of two different groups (men versus women), John and Sarah might
suddenly perceive themselves as members of the same social category (students at their college).
Perhaps this example will help you see the flexibility of social categorization. We sometimes think of our
relationships with others at the individual level and sometimes at the group level. And which groups we
use in social categorization can change over time and in different situations. I think you would agree that
you are more likely to categorize yourself as a member of your college or university when your basketball
or football team has just won a really important game, or at your commencement day ceremony, than you
would on a normal evening out with your family. In these cases, your membership as a university student
is simply more salient and important than it is every day, and you are more likely to categorize yourself
Spontaneous Social Categorization
Social categorization occurs spontaneously, without much thought on our part (Crisp & Hewstone,
2007). [2] Shelley Taylor and her colleagues (Taylor, Fiske, Etcoff, & Ruderman, 1978) [3] showed their
research participants a slide and tape presentation of three male and three female college students who
had supposedly participated in a discussion group. During the presentation, each member of the
discussion group made a suggestion about how to advertise a college play. The statements were controlled
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so that across all the research participants, the statements made by the men and the women were of equal
length and quality. Furthermore, one half of the participants were told that when the presentation was
over, they would be asked to remember which person had made which suggestion, whereas the other half
of the participants were told merely to observe the interaction without attending to anything in particular.
After they had viewed all the statements made by the individuals in the discussion group, the research
participants were given a memory test (this was entirely unexpected for the participants who had not been
given memory instructions). The participants were shown the list of all the statements that had been
made, along with the pictures of each of the discussion group members, and were asked to indicate who
had made each of the statements. The research participants were not very good at this task, and yet when
they made mistakes, these errors were very systematic.
As you can see in Table 12.1 “Name Confusions”, the mistakes were such that the statements that had
actually been made by a man were more frequently wrongly attributed to another man in the group than
to another woman, and the statements actually made by a woman were more frequently attributed to
other women in the group than to a man. The participants evidently categorized the speakers by their
gender, leading them to make more within-gender than across-gender confusions.
Interestingly, and suggesting that categorization is occurring all the time, the instructions that the
participants had been given made absolutely no difference. There was just as much categorization for
those who were not given any instructions as for those who were told to remember who said what. Other
research using this technique has found that we spontaneously categorize each other on the basis of many
other group memberships, including race, academic status (student versus teacher), social roles, and
other social categories (Fiske, Haslam, & Fiske, 1991; Stangor, Lynch, Duan, & Glass, 1992). [4]
Table 12.1 Name Confusions
Within race errors
Between race errors
No memory
Taylor, Fiske, Etcoff, and Ruderman (1978) [5] demonstrated that people categorized others
spontaneously. Even without any instructions to categorize, people nevertheless confused others
by their sex.
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The conclusion is simple, if perhaps obvious: Social categorization is occurring all around us all the time.
Indeed, social categorization occurs so quickly that people may have difficulty not thinking about others
in terms of their group memberships (seeFigure 12.3).
The Benefits of Social Categorization
The tendency to categorize others is normally quite useful. In some cases, we categorize because doing so
provides us with information about the characteristics of people who belong to certain social groups (Lee,
Jussim, & McCauley, 1995). [6] If you found yourself lost in a city, you might look for a police officer or a
taxi driver to help you find your way. In this case, social categorization would probably be useful because a
police officer or a taxi driver might be particularly likely to know the layout of the city streets. Of course,
using social categories will only be informative to the extent that the stereotypes held by the individual
about that category are accurate. If police officers were actually not that knowledgeable about the city
layout, then using this categorization would not be informative.
It has been argued that there is a kernel of truth in most stereotypes, and this seems to be the case. There
is a correlation between how group members perceive the stereotypes of their own groups and how people
from other groups perceive those same stereotypes (Judd & Park, 1993; Swim, 1994). [7] This truth may
come in part from the roles that individuals play in society. For instance, the stereotypes (which are held
by many people) that women are “nurturing” and that men are “dominant” may occur in part because, on
average, men and women find themselves in different social roles within a culture (Eagly & Steffen,
1984). [8] In most cultures, men are more likely to be in higher-status occupations, such as doctors and
lawyers, whereas women are more likely to play the role of homemakers and child-care workers. In this
sense, the stereotypes are at least partly true for many of the members of t …
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