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As you’ve learned this week, the control process is essential to the achievement of goals. It allows a business to track their progress, make adjustments, and stay on schedule for what they’re trying to achieve. Your chosen goal from the strategic management project needs these same types of controls. This course project assignment will task you with creating a detailed control process for that goal. Think through all of the departments that might be involved in the completion of the goals and how they’ll need to be tracked. The course content from this week can be very useful in providing details on strategies and ideas for control processes. Some additional research will also prove useful. This assignment should be at least two pages in length and complete the following:
Identify four separate strategies that you will use to control your strategic goal.
For each strategy:
Identify which aspect or metric of the goal they’re controlling.
Explain the reasoning and value behind the control choice.
Identify the control as feed forward, concurrent, or feedback.

As an example, if my goal is to “decrease the amount of defective parts made on my assembly line by 5%”, I could control it through regular maintenance checks (feed forward), thorough employee training on the machines (feed forward), and a software system that monitors production while it’s happening and can print off detailed reports after work is completed (concurrent and feedback). You will need to go into much more detail on the structure, process, and purpose of your control methods, but this should give you a good idea of how to complete this assignment. Really think through how you’ll keep up to speed with company progress on your strategic management goal.Additionally: create is an Executive Summary. This should be the first page in the final version of your plan. It’s meant to be something that an executive could quickly read in order to get a basic understanding of the overall strategic management plan. Due to its purpose, the executive summary should be a thorough and concise summary clearly depicting the content of the plan. Give an overview of the goal you’re trying to accomplish, any major findings in your research, the reasoning behind the goal, and any major obstacles you foresee. It should be treated as a document ready to be turned into an executive director, board of advisors, investor, etc. Therefore, format and style (presentation) is very important.The goal chosen is to expand into new marketsI have attached the work leading up to this paper

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Walt Disney Company Budgeting Estimation
Rebekah Blanchard
Author Note
This paper is being submitted on March 2, 2019 for Mark Anderson
B498/MAN4900 Section 01 Management Capstone
Walt Disney Company Budgeting Estimation
Goal choice
The selected strategy from those previously evaluated refers to expanding the corporate
operations into a new market. The implementation of this strategy requires the company to assess
the legal requisites applicable in the new country and to explore the characteristics, needs, and
desires of the new customers. Besides, the company needs to decide upon whether to
manufacture the products in the new country or import them from the current industrial facilities.
Lastly, the company needs to establish a new distribution chain for the products in the new
market (Teichgraeber & Brandt, 2017).
Operating budget
From the above, it is necessary that the budget prepared for the evaluation of the possible
costs resulting from the marketing research study and the assessment of legal requisites. It also
needs to reflect the cost of importing the manufactured products into the new country and
distributing them. Lastly, the budget needs to account for other expenses that, like a series of
advertising and marketing campaign, will increase brand awareness among the customers of the
new country. The prospected budget will thus be as shown in table 1. For simplicity, the
estimated budget presumes that the company will pay an equivalent tax rate in the new country
than the one it currently pays in the United States (Johansson & Mattsson, 2015). As observed
from the data shown in table 1, the expansion into the new country would be favorable for the
company, as it would gain a net increase in the income by approximately 150 million dollars.
The resulting operating budget of the company accounting with the prospected changes would
thus be as shown in table 2.
Table 1. The prospected budget for the implementation of the selected strategy (data are shown
in million dollars) (Walt Disney Company, 2019)
Expected increase in the sales volume resulting from the expansion
of the customer base (10% of current revenue)
Cost of services (10% of current cost)
Cost of goods sold (10% of current cost)
Import of goods into the new country
New distribution chain in the new country
Marketing research
Advertising campaign
New taxes paid (10% of current tax)
Net increase in income
$154 million
Table 2. Operating budget (data are shown in million dollars) (Walt Disney Company, 2019)
Operating expenses
Cost of services
Cost of goods sold
Human resources
Marketing channel
Selling, general, and administrative expenses
Depreciation and amortization
Equity in the income of investees
Operating income
38,249 (total)
Capital budget
Two long-term assets that will impact the possibility of accomplishing the programmed
goal are the purchase of new warehousing or production facilities. In this case, the company
would need to purchase these facilities as part of the distribution chain logistics established in the
new country and assuming it decided to manufacture the products instead of importing them.
Their impact will be critical in the case of expanding into a country with a restrictive economy
that limits the imports of produced goods from the United States (Hoffman et al., 2016).
Hoffman, R. C., Munemo, J., & Watson, S. (2016). International franchise expansion: the role of
institutions and transaction costs. Journal of International Management, 22(2), 101-114.
Johanson, J., & Mattsson, L. G. (2015). Internationalization in industrial systems—a network
approach. In Knowledge, networks, and power (pp. 111-132). Palgrave Macmillan,
Teichgraeber, H., & Brandt, A. R. (2017). Identifying and Evaluating New Market Opportunities
with Capacity Expansion Models.
Walt Disney Company. (2018). Annual report. Retrieved March 1, 2019, from
Ethics and Creating a Mission Statement
Rebekah Blanchard
Rasmussen College
Author Note
This paper is being submitted on February 12, 2019 for Mark Anderson
B498/MAN4900 Section 01 Management Capstone
Ethics and Creating a Mission Statement
Mr. Disney signed a contract with Margaret J. Winkler, a Hungarian born producer, to
produce a series of short live-action animated films; comedies, (Alice Comedies). This was the
beginning of the Disney; October 16, 1923. Walt Disney rented a small rear office space where
the rent was a mere $10 per month and worked with his brother to produce the comedies. (Walt
Disney Studios).
One big change over the last 15 years; Walt Disney World has changed dramatically. Yet,
those changes haven’t only been seen within the parks. The entire resort is greatly different from
what it was just after the turn of the millennium, when the confidence of the Disney Decade
faded away and was replaced by cautious iteration. The biggest changes include the entry fee,
food, upcharges, and in theming.
As every industry changes in time, the key to Disney’s success is adapting to those
changes – strategy is innovation. In this, Disney and Warner Brothers provide an educational
study in contrasts.
Robert Iger, Disney chair and CEO, purchased Pixar for $7.4 billion ten years ago, some
in the industry thought he was crazy. The Disney empire was rooted in animation, and its classic
characters — Mickey and Minnie Mouse, Donald Duck, Goofy, the Disney princesses — are
some of the best-known, and most beloved characters in the world. Yet Disney Animation
needed some breakthrough ideas. Those breakthroughs came in the 90’s with the release of
Alladin, Beauty and the Beast, and The Lion King. That breakthrough was short lived and
Disney lagged for several years until the iconic release of Toy Story in 2005, (Walt Disney
Company). Striking the deal with to purchase Pixar with then CEO Steve Jobs was noted as one
of the finest opportunities in Disney history.
Ethics and Creating a Mission Statement
Mission Statement
“The mission of The Walt Disney Company is to be one of the world’s leading producers
and providers of entertainment and information. Using our portfolio of brands to differentiate our
content, services and consumer products, we seek to develop the most creative, innovative and
profitable entertainment experiences and related products in the world” (The Walt Disney
Company, 2017). Mission and vision statements like the previously stated are universally used
by companies, such as The Walt Disney Company.
In relation to being the world’s leading producers of entertainment and differentiating
themselves from their competitors, The Walt Disney Company is accomplishing their mission
and vision for the company through their media networks, parks and resorts, studio
entertainment, and their consumer products and interactive media.
The Walt Disney Company’s “media networks comprise a vast array of broadcast, cable,
radio, publishing and digital businesses across two division – the Disney/ABC Television
Groups and ESPN Inc.” (The Walt Disney Company, 2017). In addition, the “Walt Disney Parks
and Resorts is one of the world’s leading providers of family travel and leisure experiences,
giving millions of guests each year the chance to spend time with their families and friends,
making memories that last a lifetime” (The Walt Disney Company, 2017).
Ethical Challenges
The challenges they face are Disney’s purchase of Marvel, establishing a “zero-pollution”
Shanghai Disneyland Park, and make Shanghai Disney more acceptable. On December 31, 2009,
the Company completed an acquisition of Marvel Entertainment, Inc. The Comic characters of
Marvel are more adult and masculine with violence. Disney is known for their kind, gentle and
playful characters. This acquisition may give a bad influence on children who have no judgment
Ethics and Creating a Mission Statement
and will confuse Disney’s consumers. due to the huge culture difference between Chinese and
America; making Shanghai more acceptable to American culture will be challenging. Disney
Paris is a good example of the challenges of cultural meshing.
Another ethical issue for The Walt Disney Company can be considered both short-term
and a long-term, and it is improved product and service quality. In terms of it being a short-term
objective, “the safety of all products bearing the brands, characters and other intellectual
property of The Walt Disney Company is of crucial concern” (The Walt Disney Company,
2017). Along with abiding by the Product Integrity Program created by the company, in order for
their products and services to abide by safety standards, The Walt Disney Company must invest
funds into the product development along with repairs and maintenance of their parks and
In addition to ensuring the company invest into the safety of their products and services,
The Walt Disney Company also has a long-term objective to “minimize their product footprint.
In 2010, Disney developed some common approaches and targets around this goal” (The Walt
Disney Company, 2017). Their “company-wide targets are focused on two areas in particular:
the sourcing of raw material, especially as it relates to sustainable paper use, and holding their
manufacturing suppliers to a higher standard of environmental responsibility. In fiscal year 2011,
strategic suppliers of key Disney product lines completed an Environmental Responsibility Index
survey that” now serves “as a baseline for measuring future improvement” (The Walt Disney
Company, 2017). So far the company has been accomplishing this objective. As of 2016 they
“diverted 45% of waste from landfills and incineration,” and “by 2020, they aim to divert 60% of
waste” (The Walt Disney Company, 2017).
Ethics and Creating a Mission Statement
Identifying the mission and vision statement along with company objectives is just the
beginning of the first step in the strategic management process.
The Walt Disney Company, the organization is current and has been living up to their
mission and vision statement through their many objectives. In addition, Disney’s current
strengths and opportunities do outweigh their weaknesses and threats. However, to maintain their
position in the industry those weaknesses and threats need continued monitoring and action by
the company. I do believe their mission and vision statement are current and do not require
Ethics and Creating a Mission Statement
Coulter, M. (2017). Strategic Management in Action (6th ed.) [VitalSource edition]. Retrieved
from!/4/2/6/2/8/[email protected]:0
The Walt Disney Company. (2016, November 23). Form 10-K: Management’s Discussion and
Analysis of Financial Condition and Results of Operation. Retrieved from
The Walt Disney Company. (2017). About The Walt Disney Company. Retrieved from
The Walt Disney Company. (2017). Environment. Retrieved from
The Walt Disney Company. (2017). Biggest Changes for Disney over the Last 15 years
HR Strategies
Rebekah Blanchard
Author Note
This paper is being submitted on March 2, 2019 for Mark Anderson
B498/MAN4900 Section 01 Management Capstone
HR Strategies
Goal choice
Market expansion is one of the goals in an organization where most firms aim at
increasing their market cover as well as the completion of organizational goals within the
speculated time. The previous course project stated various goals within the organization where
this assignment will address one of the goals stated. The purpose of market expansion can help
different organizations to achieve more since it will allow the firm to accomplish more goals
within a limited duration.
Employees play an essential role in the accomplishment of the stated goals. For instance,
the employees need to show collaboration to help in the achievement of goals. The
organizational employee’s further need to have self-drive where they can work under minimum
supervision (Livermore & Soon, 2015). This trait may reduce the pressure on the organization in
the accomplishment of its goal. The other characteristic that members of the organization need to
show to the achievement of the stated goal is a positive attitude towards the organization where
they will complete their tasks with a positive attitude toward the organization.
Hiring strategies
The hiring of qualified personnel with high-level skills is essential in facilitating the
success of the firm. The human resource department will use strategic hiring process to attract
the most skilled employees to the organization. The hiring team will consider college recruitment
where they will send representatives to top learning institutions to obtain qualified candidates.
The hiring team in the organization will further use the social media platform to advertise for the
open job position for applicants. The stated strategies fit in the organizational operations, and
goals since hiring graduated students from leading institutions allow the firm to acquire
collaborative employees since they come with the developed character in school. The social
media advertising strategy fits in the organizational operations since the firm includes the use of
technology as an effective way to accomplish its goals.
One of the factors that lead to the organization to succeed is the application of a diverse
workforce (Noe et al., 2017). The selected staff attracting strategies may lead to employee
diversity since all members of the community use the social media marketing tool. Through this,
the firm will reach more members of the community regardless of their differences. Learning
institutions incorporate diverse people which makes it easy for the firm to hire a diverse
workforce. Employee diversification will help the organization to reduce the employee’s
turnover-related costs. Additionally, the strategy will help the firm to elevate employee retention.
Workforce development
After the selection of the desired workforce, the HR team of the organization will need to
orient them into the company. Face to face training will help the team to train the hired
workforce. The face to face training approach fits in the organization as it assures that all the
employees learn the desired issue. Additionally, the method helps to reduce the chances of errors
in the production process as the organization involves accuracy.
The training of new employees should include how to produce quality products and how
the employees can relate well with the customers. The main reason for these choices is because
the production of quality products helps to improve the image of the organization where good
customer relation makes the firm win more customers in the market. To ensure that all the
employees work together during the recruitment and training process, the hiring team will
incorporate diverse trainers. The HR team will also involve the employees in effective decision
making which will help to improve employee participation.
Employee retention
To retain the high performing employees in the firm the HR team will need to identify the
factors that motivate the employees and exploit them. The organization will also need to reward
the employees as a sign of appreciating their actions.
By learning the factors that help in employee motivation the organization is assured that
the employees will put more efforts in promoting organizational success (Cloutier et al., 2015).
However, the firm may take much time in determining each of the factors that motivate each
employee. In the next strategy, rewarding employees make the employees work harder in the aim
of gaining the reward. However, some employees may not work due to their attitude towards the
organization but due to the awards.
Rewarding the performing employees helps to improve diversity in the organization as
the organization can retain the most reliable workforce that may lead to the attainment of
organizational goals through diversification.
Cloutier, O., Felusiak, L., Hill, C., & Pemberton-Jones, E. J. (2015). The Importance of
Developing Strategies for Employee Retention. Journal of Leadership, Accountability &
Ethics, 12(2).
Livermore, D., & Soon, A. N. G. (2015). Leading with cultural intelligence: The real secret to
success. Amacom.
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2017). Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill
Mapping Strategic Goals
Mapping Strategic Goals
Rebekah Blanchard
Author Note
This paper is being submitted on March 12, 2019 for Mark Anderson
B498/MAN4900 Section 01 Management Capstone
Mapping Strategic Goals
Boyd (2017) has stated that to minimize the risk to project management by seeking
external advice from other experts who have used different project management methods.
Another way to try and reduce error is to get all levels of employees are more involved in
developing project tasks and use the designated tool or technique. Additionally, is to be able to
manage resources and achieve flexibility, in other words, is to ensure the resources are
available when they are needed, or else this can have a significant hindrance on the
management of the project of time. Hence, to manage and maintain the total quoted time for
the project, it is essential to achieve synchronization of tasks, ensure the deliverables and
milestones are completed on time with the necessary required resources.
From these details Walt Disney should as when the project can be carried out can be
drawn up, and times for length or deadlines of the project can be set. Factors can include skills
for the job where the resources are going to be sourced from, for example internally and
externally, and what resources are available for the project, and the time scale the project has to
be completed. Hence comes the importance of using the software in project management that
can help in visualizing the different phases of the project and allow the project manager and
team to manage deliverables milestones efficiently and successfully.
Part of the Walt Disney project management team is to map the different processes that
may occur within the various projects phases, i.e., breakdown the works into packages that can
be easily managed and controlled, i.e. give a clear picture of what’s happening and what is
needed to be undertaken 9when and where)
Mapping Strategic Goals
Hence, various software applications contain different techniques that can help in conducted
the different tasks efficiently and professionally.
Importance of using Project Management tools

Initiation of the project, during this phase factors for example time span, needs to be

Planning and design of the project are managed and then.

Executing the project and ensuring that all areas are complete.

Monitoring and controlling of the project ensures that all aspects are complete and
completed to the required time scale.
Mapping Strategic Goals

Finalizing is as the name sugge …
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