see these two attachmentsYour story must be in correct AP style. The length should be 150 to 200 words.The story the editor is giving you to complete is a “brite.” Brites are short, humorous stories that often have surprise endings. You will have to write something that the reader will see as “cute” or “funny” for this assignment.
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Tips about Story 5 — the brite
JRN 2201, fall 2014
· Your lede should have a light, humorous tone — maybe ironic. A good
lede for this story would be that a bank tried to give away money, but
no one accepted the offer.
· Once you’ve written the lede, explain it. Briefly tell the story that
Burmeister told the Troy Rotary Club, including what he was trying to
prove and whether he thought he proved it. Tell about the money offer
being buried in the text of a 9,000-word pamphlet. You might want to
quote the offer. Use a direct quotation from Burmeister.
· Mention that Burmeister told the story to the Troy Rotary Club today.
But that’s not your lede.
· A good way to end the story is to quote one of the people in the
audience. But don’t use the comment about beer from Slim Weaver. It’s
just silly and ignorant.
· The first time you mention the speaker, call him Abraham Louis “Louie”
Burmeister, president of Troy Citizens Bank (or, if you’ve already
mentioned the bank by name, you can just call him bank President
Abraham Louis “Louie” Burmeister). From that point on, call him
Burmeister (not Louie).
· As always, keep your opinions out of the story. And observe the word
JRN 2201 — Reporting
Hall School of Journalism and Communication
Our website’s award-winning ace reporter, Scoop Tomlinson, is back. The editor sent Scoop out to
work on a breaking story, and you are the only person left in the newsroom with the skill and talent
needed to complete his story about a speech made this morning to the Troy Rotary Club.
You will be posting this story on the website as soon as you can write it. The editor is counting on
you to do it right because she’s shorthanded. She will try to take a look at it after you post it -especially if she sees that readers are posting comments calling your facts into question. So be
careful, but be fast.
Your story must be in correct AP style. Put your name and “Story 5” at the top. Format and indent
paragraphs exactly as previously instructed. The length should be 150 to 200 words.
The story the editor is giving you to complete is a “brite.” Brites are short, humorous stories that
often have surprise endings. You will have to write something that the reader will see as “cute” or
“funny” for this assignment.
You cannot make up facts, quotes or other information. You cannot give your opinion. You may use
only the information given below.
As Scoop Tomlinson was leaving the newsroom to work on the breaking story, he told you that his
notes are not in the best shape and you may find a few style, spelling and grammar errors in them.
He did state that he was careful with the spellings of names and places, and he feels that there are
no factual errors in his notes.
YOU ARE WRITING ON DEADLINE. THIS ASSIGNMENT MUST BE COMPLETED BY
THE END OF CLASS TODAY. SUBMIT IT THROUGH BLACKBOARD AS AN
ATTACHED FILE COMPATIBLE WITH MICROSOFT WORD.
SCOOP’S NOTES FROM THE SITE:
Abraham Louis Burmeister is president of Troy Citizens Bank, Troy’s largest bank. Louie, as he is
known around town, frequently complains about the federal laws regulating banks. In particular, he
has said he dislikes the law that requires banks to send all customers copies of complex new federal
rules concerning the regulation of banks and the procedures followed for money transfers by means
of electronic banking.
Louie told the Troy Rotary Club that he would like to put a brief note in the statements sent to bank
customers, informing them of new federal laws making changes in the bank’s policies and inviting
the customers down to the bank’s lobby or the bank’s website to review these changes.
Federal law requires all banks to send detailed pamphlets to all customers describing and
summarizing the new federal laws. Because Congress rewrote major parts of the federal banking
laws this year, the pamphlet grew to 20 pages at 9-point type. Troy Citizens Bank has more than
42,000 regular depositors and customers. The cost for preparing, printing and mailing this
information to all the bank’s customers exceeded $39,000 this year.
In his speech at the Rotary Club this morning, Louie said that he objected to the federal law that
required his bank to inform customers of changes in federal regulations.
“Informing the public should be the federal government’s role,” Louie said. “It puts a needless
burden and needless expense on bankers. The federal laws that banks are being forced to explain are
too complicated for an average person to understand. They are too dull and uninteresting for people
to spend time trying to read.”
To make his point, Louie revealed that he had the 42,375 pamphlets printed with a special sentence
approximately 4,675 words into the 9,000-word document. The sentence said, “If you are one of the
first 250 people to return this pamphlet to any of Troy Citizens Bank’s tellers within the next 21
days, you will be given $100.”
Louie said that the 21 days passed Friday, and no one requested the $100 due on demand for
walking into the bank with the pamphlet.
Louie then asked the Rotary members why no one asked for the $100. Members said the answer
was easy: No one read the pamphlet.
Louie said the nonreaders obviously included the bank’s employees because no one mentioned the
bonus in the bank, and Louie felt that if the employees had seen that line, they would have talked
about it while at work (even though they were not eligible to claim the money). To make matters
more interesting, Louie told the bank employees that they were REQUIRED to read the pamphlet,
something that he is positive did not happen.
“I was willing to bet $25,000 of the bank’s money that no one would read the pamphlet, and I was
right,” he said.
Louie concluded the meeting with this comment:
“The federal law that requires us to mail this information to customers is a disgusting waste of
money. No one reads it, and that’s what my little experiment proved. We could have put this money
to better use in the community.”
AFTER THE MEETING, SCOOP TALKED WITH A FEW PARTICIPANTS AND LEFT
YOU THESE NOTES:
Interview with Sally Singletary, 26, of 842 George Wallace Blvd., a member of the Troy Rotary Club
and Director of Public Relations at Silver Wing Aircraft in Troy.
SINGLETARY: “You could hear people gasp when Louie said he was willing to give away $25,000.
I bet lots of people will read his next disclosure form mailed to the bank’s customers.”
Interview with Troy Police Officer Vernon Orville:
ORVILLE: “I’ve been counting the days on my fingers for the past hour, and it looks like we are
past that 21-day limit. I guess that’s OK because I can’t find that stupid pamphlet, anyway.”
Interview with Scoop’s unemployed buddy, Slim Weaver, 49, of 842 Gadsden Road in Troy:
WEAVER: “Dang! If those wimps at the bank place would put me in charge of the dang pamphlets,
this dang ‘No one got a hundred bucks’ stuff would not happen. I’d know how to run it. I bet I’m the
smartest dang guy in Troy! Hey, I need another beer — I think it is your turn to buy, Scoop.”
Interview with Glenda Kester, 22, a Troy University senior from Winter Park, Florida, majoring in
KESTER: “Honey, I can use $100. I have to pay tuition. I wish I had some money to put in that
bank so that I could have redeemed that golden ticket for the cash.”
Interview with Buddy Fohee, Troy fireman and paramedic:
FOHEE: “I couldn’t believe it. All I could think of during the club meeting was that I threw away a
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